World Backup Day: Toshiba Stresses Data Resilience
World Backup Day, celebrated annually on March 31, serves as an important reminder of the need for regular data backups. Toshiba Electronics Europe GmbH (Toshiba) is emphasizing this crucial practice to protect valuable digital data and ensure data resilience.
Data has become one of our most valuable assets. Yet, many consumers still underestimate the importance of backing it up. A recent survey by Acronis, a global cyber protection company, revealed alarming statistics. Of 2,500 consumers surveyed, one-third do not back up their data regularly. Even more concerning, 4% of respondents, 100 people, didn't understand what 'backup' means.
Eun-Kyung Hong, Senior Specialist in Product Marketing at Toshiba, urges consumers to take control of their digital lives. 'Our smartphones store photos, videos, passwords, and more,' she says. 'Many rely on cloud storage for backups, but it should not be the only solution. A multi-layered backup strategy is best. Combining cloud services with external storage, like the Toshiba Canvio Flex, is a smart approach.'
The Toshiba Canvio Flex external hard drive allows users to back up data directly from smartphones, no laptop or PC needed. It is compatible with most major devices and operating systems. Whether you use a Mac, Windows PC, smartphone, or tablet, the Canvio Flex provides seamless data access and sharing across platforms. Preformatted for different devices, it offers convenience and flexibility for users.
Why Choose Toshiba Canvio Flex?
Back up directly from smartphones, no laptop or PC required.
Works with most major platforms and operating systems.
Preformatted for Mac, Windows PCs, smartphones, and tablets.
Easy data access and sharing across devices.
For the full list of Canvio Flex compatibility, visit:
Canvio Flex Compatibility List
To learn more about the Toshiba Canvio Flex, visit:
Toshiba Canvio Flex Product Page
As World Backup Day approaches, Toshiba reminds everyone that regular backups are key to protecting digital data. Using a mix of cloud services and reliable external storage, like the Canvio Flex, ensures your data stays safe and easily accessible. Don't wait, back up today!
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