China Unicom Won the 2025 AI-Oriented Business Innovation and Premium User Experience Award
Barcelona, Spain - March 4, 2025 - During the Mobile World Congress 2025 (MWC 2025), at the Green All-Optical Network summit held by IDATE, a well-known European analyst organization, China Unicom won the AI-Oriented Business Innovation and Premium User Experience Award. This award is intended to recognize operators who have excellent practices in smart home user experience operation and widely recognized network quality in the market. China Unicom has won the award in the smart home field for three consecutive times, fully demonstrating its strong innovation strength and excellent user experience in this field.
(Han Liyan, deputy general manager of China Unicom's marketing department)
Currently, new services such as live streaming, short video, and XR applications pose higher requirements on fiber broadband. Fiber broadband has evolved from pure connections to scenario-based applications and to capabilities such as high rate, low latency, and differentiated network SLAs, driving operators to move from bandwidth monetization to experience monetization.
Regarding best practices in user experience monetization, China Unicom focuses on digital, network-based, and intelligent development, and carries out innovation and practices in the smart home field from five aspects: brand, products, network, terminals, and services.
In terms of brand, China Unicom builds the "China Unicom Smart Home" brand for home users. With the brand concept of "China Unicom Smart Home Makes Homes Smarter", China Unicom is committed to building a smart, comfortable, safe, and healthy home environment through high-speed and stable network connections and various intelligent products, providing premium smart home experience for millions of home users. Since its launch, the China Unicom Smart Home brand has been widely recognized by customers and the industry. At the 2024 state-owned brand building conference, China Unicom won the excellent achievement award of the branding building campaign for centrally-administered state-owned companies of China. At the 2024 European Green All-Optical Network summit, China Unicom won the Premium User Experience With Optical Broadband Award.
In terms of products, China Unicom provides all-scenario products for users based on the platform+cloud network+application product development strategy. China Unicom has built a rich product system and launched the innovative FTTR+cloud NAS, FTTR+STB appliance, and FTTR+smart store products. In the near future, China Unicom will launch intelligent interactive services and products such as the smart home AI assistant, cloud computer, cloud phone, AI album, video security, health monitoring, and communication security service.
In terms of network, to meet the increasing broadband requirements, China Unicom has built a premium broadband network covering the whole country, including all-optical access, all-domain gigabit, whole-house Wi-Fi, and all-weather services. On the CO side, China Unicom launched 50G PON pilot projects to improve home network performance, ensuring full coverage from cities to rural areas. On the terminal side, China Unicom uses home computing power and Wi-Fi 7 technologies to integrate devices, networks, and storage.
In terms of terminals, China Unicom has built a digital home smart connection hub. Through unified connection protocols, smart terminals can be managed and controlled, and can interwork with one another across ecosystems and brands. Based on the digital home smart connection hub, China Unicom has connected more than 1000 types of home terminals, covering network connection, home security, elderly care, and health monitoring scenarios. Users can use the China Unicom smart home app to manage and control the network status of home terminals in real time, regardless of their locations.
In terms of services, China Unicom has built an intelligent middle-end covering more than 20 intelligent application scenarios, significantly improving customer experience and operation efficiency. In addition, China Unicom has more than 50,000 smart home engineers and 300,000 community service outlets, providing users with one-stop 5A services, including accurate planning, agile delivery, AI acceptance, active assurance, and attentive maintenance.
Adhering to the concept of innovation-driven development, China Unicom and Huawei jointly released an FTTR+X AI convergent terminal during the MWC. This terminal is upgraded in terms of network connection and intelligent ecosystem applications, and integrates multiple smart home functions such as entertainment, storage, and home guard. It realizes device-edge-cloud synergy of connection+AI+X applications, and continuously leads the trend of smart homes.
In the future, China Unicom will continue to explore new technologies, products, and services, provide users with a ubiquitous 10G connection hub based on FTTR; integrate sensing, storage, computing, security, and intelligent twins capabilities to implement digital, intelligent, and ecological transformation of home services; and build a smart, comfortable, safe, and healthy home environment for customers.
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