
Another Automaker Shoots Down Apple CarPlay Ultra
General Motors ditched Apple CarPlay
for its proprietary system, and now
automakers are pushing back on CarPlay Ultra
, Apple's latest bid to control more of the in-car experience.
BMW
is one such brand. The German automaker confirmed with
BMW Blog
that it 'currently has no plans' to offer CarPlay Ultra in its vehicles. It's heavily invested in its own infotainment system called
iDrive
, which controls a range of vehicle functions due to its deep integration.
Photo by: Aston Martin
BMW joins
Audi
,
Mercedes-Benz
,
Polestar
, and
Volvo
among automakers that have no plans to offer the technology, despite Apple initially saying that they would. It's been three years since Apple first teased the upgraded version of CarPlay, initially listing several participating brands, but the industry continues to evolve.
Some brands, including
Porsche
,
Kia
,
Hyundai
, and
Genesis
are still committed. Aston Martin was the first to launch Ultra in its vehicles. In a brief test, we thought
it made the experience better
. CarPlay Ultra takes over the entire in-car experience to bring an Apple-like feel to the gauges, in-car controls, and far more than just music and text messages.
Photo by: Aston Martin
It's unclear when another brand will launch Ultra for their vehicles, as it appears there's little incentive for most automakers to give up so much control. The battle for your attention and your money is coming to your car's screens, and automakers are starting to fight for it. But if customers like the technology and use their purchasing power to make their demands known, automakers might have no choice but to offer it.
And if they don't, there are always workarounds.
Why?
Mercedes Gives Customers the One Thing They've Always Wanted: Microsoft Teams
Mazda Explains Why It Removed the CX-5's Buttons
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Gallery: Aston Martin's Apple CarPlay Ultra
14
Source:
Aston Martin
Source:
BMW Blog
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