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Sephora Spring Sale 2025: 24 Editor-Tested Products To Add To Your Cart

Sephora Spring Sale 2025: 24 Editor-Tested Products To Add To Your Cart

Forbes04-04-2025

It's a good day to be a Sephora Rouge rewards member. As of this morning, Sephora's spring sale is officially open to Rouges (those who've spent $1,000 or more at the beauty store over the past year. If you're part of that membership tier, you can use code SAVEMORE to save 20% sitewide starting today. All other Beauty Insider members will have to wait until April 8 to get access to their respective discounts.
Sephora's spring sale is live for Rouge members. Here are all the products our editors recommend ... More using your sitewide discount towards.
Sephora Savings Events (previously known as Sephora VIB Sales) are often one of the only opportunities to get brand-wide discounts from big names like Charlotte Tilbury, Rare Beauty and Dyson. In other words, they're a great opportunity to restock on your favorites and try out a few new finds for less. With that in mind, we asked our fellow editors to share their Sephora must-haves. Here are the 24 products the Forbes Vetted team recommends buying during Sephora's spring sale—all based on firsthand use.
Sephora
Summer Fridays' ShadeDrops is by far the best face sunscreen I've tried. It goes on like a serum and sinks into your skin without leaving any hint of a white cast or feeling greasy.
Sephora
The Bora Barrier Repair Cream is Drunk Elephant's newest moisturizer, and users say it's a game-changer for dry, irritation-prone skin. 'The texture of this cream is much thicker than other options from the brand, but it melts effortlessly into my skin and doesn't feel greasy,' notes commerce editor Katherine Louie.
Sephora
For a natural-looking glow heading into summer, I highly recommend this Tan-Luxe self-tanner. It develops in just a few hours (so you don't have to sleep in it overnight), and rarely creates streaks.
Sephora
Supergoop Play is my favorite body sunscreen, so I'm planning on picking up this jumbo container while it's on sale. The formula blends in easily without leaving a trace and it isn't greasy or sticky like some other sunscreens. We also named it the best sunscreen overall in our Forbes Vetted Best Product Awards for the second year in a row, so you know it has to be good.
Sephora
Phlur is one of the most popular fragrance brands right now, and I wear this Amber Haze scent on a daily basis. It has notes of saffron, amber, jasmine, vanilla and musk which come together to create a warm, sexy scent. Amber Haze definitely skews sweet, so you might want to opt for another one of the brand's options if you're not into that.
Sephora
Audience development director Spencer Dukoff says that while this cleanser is technically his wife's, he also uses it daily. He notes that the citrus scent makes him feel energized yet calm, and leaves his skin feeling clean but not stripped.
Sephora
Packed with vitamin C, turmeric and evening primrose oil, this Sunday Riley face oil brightens, hydrates and combats signs of aging. Partnerships director Madeline Kaufman says that she's a fan of this product because in addition to being effective, it smells great—unlike many vitamin C serums.
Sephora
Managing editor Emmy Favilla can't praise this lightweight and hydrating serum enough. 'I apply it after my daily moisturizer, even if I'm not wearing any face makeup, because it provides a subtle luminous glow,' she says.
Sephora
Louie calls this exfoliating serum a game changer for her combination, acne-prone skin. 'I've noticed a huge difference since I incorporated it into my nightly skincare routine," she says. 'It gently exfoliates and brightens without causing irritation or dryness (two common side effects of many products targeting acne).'
Sephora
Over the past two years, I've noticed a massive uptick in compliments on my skin—and I'm convinced that this product is the reason why. The lightweight formula cancels out underlying redness and leaves me with a bright, glowy complexion. It's the perfect base for my daily no-makeup makeup look.
Sephora
Three of our editors swear by this Tower 28 concealer. After struggling to find a long-lasting concealer that didn't dry out her under eye area, Senior strategy editor Katie Simpson says this hydrating formula is her new go-to. "[It] lasts all day without creasing or separating, plus blends beautifully with the rest of my face products," she says.
Sephora
I ditched my favorite powder blush for this liquid option from Rare Beauty and I haven't looked back. The formula is ultra-pigmented, but as long as you apply it sparingly it creates a flattering, natural flush. I'll be using the Sephora sale as an excuse to pick this blush up in a couple more shades.
Sephora
Louie has been using this lip liner for years, and always picks up a backup during Sephora's Savings Events. 'It helps my lip products last all day and it's super easy to blend. I've even worn this liner by itself when I'm going for a more natural, clean look and it stays put—even after eating and sipping on matcha for several hours,' she says.
Sephora
This lightweight complexion stick is another one of my everyday makeup essentials. I typically use it as under eye concealer because it's very blendable and has great staying power. That said, it can also double as foundation if you'd like.
Sephora
If you're feeling a little pale coming out of winter, Louie recommends adding some of these bronzing drops to your favorite moisturizer. 'I was afraid they'd make me look orange, but I was pleasantly surprised by how flattering these bronzing drops are—I get compliments on how glowy my skin looks all the time now,' she says.
Sephora
If you're looking for a subtle highlighter that'll earn you compliments on your skin, beauty & fashion commerce writer Molly Calhoun recommends this Westman Atelier one. 'A little goes a long way with this, and it make me look glowy but not overly so. Every time I wear it people tell me my skin looks great,' she explains.
Sephora
This foundation is a new addition to executive strategy editor Lindsay Boyers' makeup kit. 'As my skin has matured, foundations have started to look cakey and flat," she says. 'This formula sits on the skin so nicely, offers buildable coverage and gives you a radiant glow.' Pro tip: A little goes a long way. Boyers says a single pump is enough to provide medium coverage for her whole face.
Sephora
I'd heard great things about this shampoo for years, but I wasn't convinced any shampoo could be worth $53 for a single bottle. Unfortunately for my wallet, I was wrong. I genuinely notice a difference when I wash my hair with this Oribe shampoo—it leaves my strands silkier and shinier than the drugstore alternative I was using before.
Sephora
If you're in need of a new hair dryer, the Dyson Supersonic is worth the hype. Our beauty team named it the best luxury hair dryer, and I can attest that it allows me to dry my hair a lot faster than a traditional blow dryer. Plus, it's lightweight and fairly quiet, which makes the whole process a bit more pleasant. The latest Nural edition from Dyson includes additional sensors that are supposed to help further protect your scalp and hair from heat damage.
Sephora
This K18 hair mask has been all over my TikTok For You Page, and executive director of commerce, business development and partnerships Alexis Caldwell says it's worth adding to your cart. Her stylist recommended the treatment because her blonde hair has been feeling extra damaged recently, and Caldwell says it's made all the difference. Just keep in mind that when it comes to application, less is more.
Sephora
Give your dry, itchy scalp a little TLC with this Briogeo hair oil. 'I just started using this product and I absolutely love it. The formula is soothing, moisturizing and easy to apply thanks to the pointed tip,' says Louie.
Sephora
This Ouai hair mask works so well, I've repurchased it at least eight times. Every few days, I apply it from my roots to my ends in place of conditioner and I find that it leaves me with softer, smoother strands. I used to struggle with tangle-prone hair and adding this product to my routine has made that a nonissue.
Sephora
Here's another hair mask worth checking out. Updates writer Claire Eptin says, "It really makes my hair feel so much smoother and silkier. It has a really yummy scent, and only takes around five minutes to work its magic.'
Sephora
Senior home and kitchen editor Amanda Arnold says she is hooked on this texturizing spray. 'Oribe Dry Texturizing Spray gives my fine, straight hair a much-needed boost," she says. Although it's more expensive than your average texturizing spray, Arnold says it only takes a few sprays to revitalize her strands—so one bottle should last a while.
Sephora's spring Savings Event opens to Rouge rewards members today, April 4. All other rewards members can start shopping on April 8, and the sale will be live through April 14. If you're not a Sephora rewards member, you can still sign up for an Insider account to take advantage of the sale.
Sephora's Spring Sale includes just about every brand carried on the beauty retailer's site. This year the only exclusion is MAC Cosmetics's Viva Glam products, which aren't eligible for the discount. Keep in mind: Shoppers are also only able to use their discount on one Dyson product, one Shark Beauty product, three Nutrafol products and three The Ordinary products during the course of the sale.
Sephora's Beauty Insider program has three tiers: Rouge, VIB and Insider. Your status is dependent on how much you've spent at the beauty retailer over the past year.
It's possible to save 20% sitewide at Sephora roughly three times per year—as long as you're a Rouge member. In that case, you can take advantage of 20% off during the spring and fall Savings Events, as well as the December Gifts For All event. During Sephora's final sale of the year, all shoppers are usually eligible to save 20% on one purchase, regardless of membership status.
Forbes Vetted's supervising deals and coupons editor Kara Cuzzone has been covering Sephora sales for the past six years. She reports on the best sales and deals year-round, so she knows which offers are truly worth adding to your cart. Cuzzone also tests dozens of beauty products every year, and she regularly uses all of the items she recommends above. The other Forbes staff mentioned have extensively tested the products they recommend in this piece.
Assistant deals editor Jordan Thomas, who assisted with updating this piece, has written about deals and consumer shopping since 2019. She tracks popular products, trends and major sale events all year long to bring readers the best offers.

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15 Target Foundations Even Better Than High-End Ones
15 Target Foundations Even Better Than High-End Ones

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time3 days ago

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15 Target Foundations Even Better Than High-End Ones

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It's a trusty, true-to-color formula you can wear with confidence, no matter your skin type. Promising review: 'I've purchased sooo many expensive foundations, from every brand under the sun. I had such a hard time finding a new holy grail when my old one had a formula change. I ended up here! This foundation is consistently great, and stays all day without oxidizing or getting oily. It looks great after a nap. I mix two colors, and my skin looks luminous. The product is buildable and can be easily layered—it gives me the effortless coverage I want without looking overdone, and plays really well with other products. They can't ever, EVER get rid of this foundation or change the formula!' —AkakPrice: $16.49 (available in 30 shades) A Makeup Revolution Skin Silk Serum Foundation for the smooth, fluid texture that instantly melts into your skin and helps blur away dark spots and blemishes for a soft-focus effect. Even better, the serum formula has hyaluronic acid and peptides for aiding in hydrating skin and boosting collagen over time for firm, radiant-looking skin. Your favorite photo filter could never. Promising review: 'This is an excellent foundation for hot climates. It is lightweight with no transfer. For me it worked well on top of an oil based moisturizer. Great price too!' —WavinghairPrice: $14 (available in 29 shades)

Justin Bieber and Hailey Bieber at "Breaking Point" due to "Jealousy"
Justin Bieber and Hailey Bieber at "Breaking Point" due to "Jealousy"

Cosmopolitan

time3 days ago

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Justin Bieber and Hailey Bieber at "Breaking Point" due to "Jealousy"

Think we can all agree that May was a huge month for Hailey Bieber thanks to landing her first solo Vogue cover, launching Rhode in Sephora, and selling the company to e.l.f. Like, there's a lot to celebrate! But according to sources in The Sun (who should be taken with a grain of salt!), Justin is having some jealousy issues when it comes to Hailey's success. In fact, things are allegedly at the "breaking point" and tension is at an "an all-time high" due to Justin being "jealous" and "obsessed with being the dominant figure in their relationship." The source, who is a "friend and confidant," adds that that Hailey's recent success "feels like a blow to his ego" and that "he cannot stand the idea of being the 'number two' in their relationship now." They also note that "it's disappointing to see him act like this." This report comes amid Justin admitting in a since-edited post that he never thought Hailey would land a Vogue cover, and told her as much. "Yo this reminds me when Hailey and I got into a huge fight," he wrote before changing the caption. "I told hails that she would never be on the cover of vogue. Yikes I know, so mean. For some reason because I felt so disrespected. I thought I gotta get even. I think as we mature we realize that we're not helping anything by getting even. we're honestly just prolonging what we really want which is intimacy and connection. So baby u already know but forgive me for saying u wouldn't get a vogue cover cuz clearly i was sadly mistaken." Meanwhile this week, the "Baby" singer hopped on Instagram to question an unnamed person's loyalty, writing "'LOYALTY' is manipulative language. Loyalty is duty, it's an obligation. THATS NOT FREE WILL. Love is NOT a duty. LOVE IS A DELIGHT. Please stop using loyalty to keep people around you out of your own fear its hurting us. Mafia members use loyalty to keep people in their gangs. Lets not perpetuate this manipulative language. LOVE OVER LOYALTY FOREVER." For what it's worth, Hailey has been liking several of Justin's recent Insta posts, so all seems fine!

Personalized perfume by text? I tried it with this scent stylist
Personalized perfume by text? I tried it with this scent stylist

Los Angeles Times

time3 days ago

  • Los Angeles Times

Personalized perfume by text? I tried it with this scent stylist

There's a reason perfume commercials aren't close-up images of the ingredients noted in a specific fragrance. Instead, they're sweeping landscapes, a beautiful man on a galloping horse, a wistful goodbye between two lovers with no backstory. That's because scent isn't simply the notes — say vanilla, sandalwood, tuberose; it's about the feeling they evoke. It's more effective to produce a visceral reaction than provide a technical definition. It makes sense, as scent is processed by the limbic system, the part of the brain that handles emotion and memory. So when Anna Dorn texts to ask me what I want to smell like, she provides some thought-starters that sound like treatments for big-budget fragrance ads: 'like a library in ancient Egypt,' or 'like Persephone rising from the ashes.' Dorn is a prolific author of three novels and a memoir, 'Bad Lawyer,' where she divulges secrets from her past life as a reluctant lawyer trying to meet her family's expectations. She also moonlights as a perfume stylist, offering scent fittings for clients performed over text message. It's not an established side hustle, but if there was ever a city where it could thrive, it would be Los Angeles. I've hired Dorn to help me find a new scent, something more adventurous than my current Sephora-grade options. My hope is that like with a romantic match, I'll find something that ticks the boxes, but ultimately has an unspoken variable I'm drawn to. It's a task well worth her $150 fee. The service promises eight tiny vials of custom-selected scents shipped directly to me. The product is included in Dorn's fee, which means she pockets around $70 per session, but to her, it's a labor of love she is happy to spend hours on. My inquiry comes at the perfect time to offer a distraction from working on her forthcoming novel 'American Spirits,' out next April with Simon & Schuster. As a writer, I'm disappointed I don't have a well-crafted scene to give Dorn as an example of how I want to smell. But Dorn is adaptable; many of her clients are amateur perfume wearers like me. She peels back and asks what fragrances I already own and love. I provide a list: Glossier You, Versace Crystal Noir, Maison Margiela Jazz Club. Scents I've loved for years but I know are just the tip of the iceberg. She asks about notes I'm interested in. I tell her I like the tobacco, masculine energy of Jazz Club. 'I used to think I didn't like floral, but I realized I do when paired with spicier, woodsier notes,' I say. She is quick to reply, explaining she once thought she was too tough for florals. She already has some ideas, which she categorizes as 'baddie florals.' Dorn's knowledge and love of fragrance comes through in her work, notably in her most recent novel, 'Perfume & Pain.' 'In the beginning, the novel had nothing to do with perfume, I just liked the title — which I jacked from a 1950s out-of-print lesbian pulp novel,' she says, 'but then I started collecting all this niche perfume knowledge and I knew I had to put it into the book. Once the book came out, I had all these new 'fraghead' followers, some of whom have become friends and my perfume obsession just continued.' Despite her obsession, her Los Feliz apartment isn't a storage unit of scents. When it comes to full-size bottles, Dorn says she only keeps about five at a time, taking to eBay to sell lightly used bottles to make room for new ones. She estimates her collection of decants — the insider term for 2-milliliter bottle samples, which she orders from the website DecantPlanet for between $4 and $12 — is in the hundreds. I'm intrigued by Dorn's suggestion of 'baddie florals,' but I want to make sure I don't end up with a grab bag of grandma scents. (Think the infamous, but simply too strong for me, Chanel Number 5.) Dorn immediately clocks my concern and deploys more jargon. 'Contemp [contemporary] andro [androgynous] florals, got it,' she replies. I try my best to reply with moody adjectives instead of notes. I hope for something sexy, mysterious and fresh from nature. Something that seems foreign, not simply tropical, but dare I use it in this context, exotic. 'How do you feel about a heady, narcotic, floral? Is that too femme?' Dorn asks me. It sounds aligned with the adjectives I gave, but I'm unsure what narcotic means in this context. 'In the Victorian era they allegedly didn't let virgin women smell tuberose because they thought it would make them spontaneously orgasm,' Dorn clarifies. It feels like a challenge. I tell her I'm interested in tuberose. Dorn has an idea and texts back quickly to ask if I am open to mainstream designers. In order to maximize her expertise over, say, a Sephora employee, I decide against it. I'm already worried my favorite scent, Jazz Club, which sells at mainstream mall retainers, has become too well known. 'I don't want to smell like everyone else,' I confess. Everyone probably says that. Dorn's passion project is perfectly timed. Scent is taking center stage in beauty circles — the same way skincare was once the if-you-know-you-know conversation bubbling under the surface of a makeup tutorial, fragrance is where professional beauty critics and the everyday obsessed are having the most nuanced conversations. Dorn thinks the growing appreciation for niche fragrances was born during the pandemic, when she advanced from a lifelong lover of body sprays and soap scents to a reader and commenter on Fragrantica, a fragrance website with its own Reddit-like forums. Post-pandemic, she began frequenting L.A. shops Scent Room, Scent Bar, Le Pink & Co and Beverly Hills Perfumery, befriending sales associates and 'nerding out together.' She's not the only writer who is applying her love of storytelling and world-building to fragrance fandom. Los Angeles-based Arabelle Sicardi, writer of the newsletter 'You've Got Lipstick on Your Chin,' offers a virtual nose-training course. Sicardi ships participants a box of 40 objects and leads discussions on the properties of each, establishing the 'building blocks' of a scent. If texting Dorn descriptions of scents seemed too abstract for me, a podcast seems like an even more difficult medium to describe scent. Yet New York City-based writers Tynan Buck and Sable Yong have hosted the popular podcast 'Smell Ya Later' for five years. There's clearly a connection between prose lovers and nuanced noses, and I want to join the club. I think of the phrases Dorn deployed in our text messages and instead of giggling, I'm impressed. I know the pain of finding the right adjective for a situation. I find that I'm less interested in Dorn's mastery of the scents themselves than in the way she conjures them with words and decides how to pair them with real-life situations. My journey has become less about finding a singular scent than developing the confidence to articulate the right scent for the right occasion, celebrating the multitudes we contain rather than putting them all under one aromatic umbrella. Less than a week after my half-hour text conversation with Dorn, a small package arrives at my door with decants of her eight selections. Each bottle holds about 20 sprays. DecantPlanet threw in three free vials and a signed, handwritten note on the receipt, a touch that further convinces me of the thoughtfulness of scent lovers. Within hours of receiving my package, an email appears from Dorn outlining her selections by name with notes and reference points to my existing collection, as well as a backstory of each brand. The first scent I try is Moonmilk by Stora Skuggan. I'm intrigued by Dorn's use of 'creamy' to describe its sandalwood. At first, I worry I've over-applied, but as I finish getting ready — arguably my favorite part of any night — the scent settles into an earthy depth I can't place without Dorn's cliff notes but know I like. It's the most abstract of the bunch, inspired by 'liquid deposits in limestone caves,' something I've never encountered and likely never will. True to her narcotic floral promise and tuberose history lesson, Dorn includes Moon Bloom by Hiram Green from the Netherlands. There is no spontaneous orgasm, but it smells like the marriage of the musky scents and warm and spicy florals (called 'oriental florals' by the industry) in my entry-level collection. I like to wear it during the day. I put my new vials in a little jar on my vanity. They're still foreign to me, so I pull up Dorn's email to remind myself which has 'creamy woods' or 'subtle gin.' Where I once thought having an expected, signature scent was a sign of adulthood and knowing yourself, I see why Dorn opts for hundreds of decants instead of a dozen chic bottles displayed. I'm having a lot more fun with my curated choose-your-own-adventure, building my arsenal of fantasies that are one spritz away. Lina Abascal is a writer and filmmaker born and raised in Los Angeles. She is the author of 'Never Be Alone Again: How Bloghouse United the Internet and the dancefloor' and director of the award-winning short documentary 'Stud Country.'

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