Dodge shaves thousands off Durango and Hornet MSRPs
In a world dominated by tariff-induced price hikes and rising costs in the automotive industry, Dodge has taken the refreshing stance of instead cutting prices on its SUV offerings, the Hornet and Durango. Though more likely demand-driven (or lack thereof) rather than an act of charity, it's still a better time than it was a few days ago to get into a Dodge SUV—particularly if you need a V8.Lovers of the Hemi, rejoice. Getting behind the wheel of a 5.7-liter V8-powered Durango R/T—the entry-level V8 SUV—now costs nearly $5,000 less. Just a couple of days ago, the Hemi SUV would have cost you $54,890. Effective today, R/T models start at $49,995. Dodge also wants you to know that the Durango R/T's 360 horsepower is the most in its segment under the $50,000 mark.
Dodge also announced that the SRT Hellcat models get a price slash, but there's a little bit of an asterisk there. You can't build a non-special edition of an SRT Hellcat Durango on the website. Curiously, we did some digging and found a base 2025 model for sale online. Apparently, the base MSRP of a 2025 Dodge Durango SRT Hellcat was formerly $97,425; effective March 6th, 2025, that drops over $12,000 to $84,995. We're all in on five-figure discounts on a supercharged 6.2-liter Hemi V8, and you should be too.
Why the crazy savings on arguably the most desirable American SUV for sale today? We have to imagine Stellantis has noticed that nearly 200 model year 2024 and 2023 SRT Hellcat Durango SUVs still sitting on lots. As of this writing, 179 appear on CarGurus alone. Continuing the trend into 2026 and 2027 is likely as unappealing to dealers as it is to the automaker.We're all for cheap speed, but not everyone needs or wants a V8 these days. Apparently anticipating that, Dodge has also cut prices on some of its other products. The Durango GT now drops from its original MSRP of $41,995 to just $38,495. The GT Plus trim still starts at $48,390.
Don't need a three-row SUV or supercharged V8 glory? Dodge will happily sell you a newly-discounted Dodge Hornet. The entry-level GT trim dips under $30,000 to just $29,995. That's only a $1,600 discount, but it's movement in the right direction and we can't be mad about that. As a reminder, the Hornet GT isn't the hybrid R/T model you might be thinking of. That one still goes for full pop ($41,645) before dealer negotiations.
We doubt the people who bought V8-powered Durangos a few days ago are as gleeful as us. However, the price changes should help Dodge move some units. And if you were waiting for a sign to pull the trigger—particularly on a Hellcat or other Hemi-powered truck—this is probably a great time to move on it. Plus, we feel dealers might be more than willing to negotiate even further on some of those 2024 and 2023 models still sitting on the lot. Happy hunting.
Love reading Autoblog? Sign up for our weekly newsletter to get exclusive articles, insider insights, and the latest updates delivered right to your inbox. Click here to sign up now!
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
USA Today
31 minutes ago
- USA Today
The HEMI is back: Citing customer feedback, Ram returns V8 HEMI engines to 1500 pickups
The HEMI is back: Citing customer feedback, Ram returns V8 HEMI engines to 1500 pickups Show Caption Hide Caption Detroit Free Press Car, Truck, Utility of the Year revealed Decades of work by Toyota and a bold new strategy from General Motors pay off with great vehicles, all priced in the heart of the market. Ram discontinued the HEMI engine in 2024, opting for a more powerful and fuel efficient inline six-cylinder engine. Citing customer sentiment, Ram CEO Tim Kuniskis said the brand would rerelease the V-8 HEMI engine in most of its pickup offerings. Kuniskis also noted a change in Ram's market approach, with an extensive focus on one-to-one retail sales with "real customers." A year after removing the HEMI, Ram is reintroducing its famous V-8 engine to its product lineup and unveiling a new logo to accompany it. At a preview event with automotive media, Ram CEO Tim Kuniskis said the HEMI is coming back to Ram trucks along with a new emblem that the brand is calling a "symbol of protest," featuring a ram's head jutting out of a V-8 engine block. Rams reequipped with the HEMI engines will be available for sale this summer, the company said, in the following Ram 1500 models: Tradesman, Big Horn, Express, Warlock, Laramie, Rebel (available later than other models), Limited and Longhorn. A year ago, Ram announced it would be discontinuing the HEMI V-8 engines in favor of a more fuel-efficient and powerful Hurricane twin-turbo inline six-cylinder engine. The hurricane engines also performed better under emissions regulations. That move, Kuniskis said, was a mistake. "Ram screwed up when we dropped the HEMI — we own it and we fixed it,' Kuniskis said in a statement. Both the Hurricane and HEMI engines will be available for buyers now, giving buyers a choice. Kuniskis said that the decision was informed by customer feedback. People were mad. Toyota Tundra recalls: Is Toyota's most expensive truck reliable or plagued with issues? "(Buyers) hate the fact that we took away the freedom of choice," Kuniskis said. "We as Americans, probably more so truck buyers, hate the fact that we said, 'This is the choice you get, this is the engine you're going to take.' " Kuniskis said Ram's market approach has changed to focus almost entirely on retail sales, pulling back on fleet and rental business. Kuniskis considers this the truest reflection of the automotive market, he said, referring to retail sales as "sales to real customers." As is common with Kuniskis, whose persona reflects Ram's brand identity as loud and unapologetic, he was quick to decry experts who hawk Ram's sales numbers. The decision to bring the HEMI back was made because he heard enough from people who were upset, not crafty data analytics. "At the end of each month, we count sales to customers, not statisticians or ideologues," Kuniskis said. "Data be damned — we raise our flag and let the HEMI ring free again!' added Kuniskis. Liam Rappleye covers Stellantis and the UAW. Contact him at LRappleye@
Yahoo
42 minutes ago
- Yahoo
T-Mobile US boss set to leave post early, Handelsblatt newspaper reports
FRANKFURT (Reuters) -The head of T-Mobile U.S., the fast-growing and profitable subsidiary of Germany's Deutsche Telekom, is due to step aside before the end of his current contract, German newspaper Handelsblatt reported on Monday. Deutsche Telekom did not immediately respond to a request for comment on the report. Handelsblatt reported Mike Sievert, who has headed the mobile operator since 2020, wanted to take a break and that Chief Operating Officer Srini Gopalan, until recently head of Deutsche Telekom's Germany business, was a leading candidate to succeed him. The chief executive would step down this year or next, the newspaper added. Previously facing troubles, T-Mobile has become a revenue and profit driver in recent years. Thanks to strong figures from the U.S. mobile operator, Deutsche Telekom has raised its earnings targets several times. T-Mobile U.S. customer growth fell short of expectations at the beginning of the year due to an intensified price war. The subsidiary nonetheless aims to win 5.5 to 6 million new users by 2025. Sievert, who joined T-Mobile as marketing head in 2012, had been due to remain in post until 2028. (Writing by Thomas Escritt;) Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
an hour ago
- Yahoo
Buying a new car? Why picking yellow, orange and green will help your car retain its value
Vehicles that experience high rates of depreciation after a few years aren't great for new car buyers, but they can be great for used car buyers. In fact, researching vehicles with high depreciation rates can be a good way to find a deal on a used car. On the other hand, some drivers may avoid vehicles that rapidly depreciate to retain some trade-in value or sell their cars later on. Some car colors have worse depreciation rates than others, according to a study conducted by an automotive search engine and research website. Gold: 34.4% three-year depreciation White: 32.1% three-year depreciation Black: 31.9% three-year depreciation Most vehicles tend to depreciate the second they roll off of dealer lots, but the rates of depreciation listed above are beyond average rates. So, if you're in the market for a new vehicle, you may not want to buy it in gold. Paying extra money for a gold color model could prove to be even more costly. Thankfully, there are plenty of car colors with below-average rates of depreciation. Yellow: 24.0% three-year depreciation Orange: 24.4% three-year depreciation Green: 26.3% three-year depreciation "Yellow cars hold their value the best" according to the study results. So if you're looking for a new vehicle, this may be a color to consider for value retention. If you're hunting for a used vehicle deal, avoiding this color could save you some money because of the lower depreciation rate. The overall average three-year depreciation rate of the colors included in the study was 31%. Finding a good deal on a used car can be difficult, but refining your search by including vehicles with high depreciation rates can save drivers thousands of dollars. Vehicles with high rates of depreciation after just a few years can have low mileage and much lower prices than their original MSRP. One example of a vehicle with a high depreciation rate is the 2023 Dodge Hornet. The 2023 model year is the first of its production history. Just a few years after its initial release, the Hornet has depreciated by over 31%. The 2023 Hornet has an original MSRP of $31,590. It now has a fair purchase price of $20,154 according to Kelley Blue Book. That's a value decrease of a whopping $11,436, making it a steal for interested parties as a used model. Another great example of vehicle depreciation is the 2022 Nissan Leaf. The 2022 Leaf has an original MSRP of $27,400 and a Kelley Blue Book fair purchase price of just $14,258. That's a depreciation rate of around 47%. Car buyers can save big bucks on a Nissan Leaf by purchasing a used model that has depreciated severely over the last few years. There's no surefire way to avoid car depreciation entirely, but proper maintenance and upkeep can help drivers retain as much of their vehicle's value as possible. Regular maintenance Interior cleaning Exterior protection According to State Farm, there are several ways car owners can minimize depreciation. Ultimately, proper car care can equate to less depreciation in the long run and a higher resale value, so take those oil changes seriously. The more presentable your car is, the easier it is to get a fair purchase price or trade-in value later on. This article originally appeared on Nashville Tennessean: What car colors are best to buy? These will retain your car's value
