OceanQuest picks Impact BBDO Group as integrated communications partner
The mandate spans creative, PR, media, and digital, led by Impact BBDO alongside Impact Porter Novelli, OMD, and Impact Proximity.
'As we embark on this journey, it's vital that our communications reflect the scale of our ambition and invite the world to be part of it,' said Salman F. Kattan, Chief of Staff at OceanQuest.
The agency group is tasked with shaping OceanQuest's brand, building global visibility, and engaging diverse audiences through compelling storytelling and strategic campaigns.
The group led the successful launch of OceanQuest, unveiling the foundation to the world through an integrated communications campaign that brought together narrative development, media engagement, creative assets, and digital amplification.
'The Impact BBDO Group brings together the creative strength and strategic insight needed to help us inspire global action, build credibility, and shape meaningful conversations about the future of our oceans. Further, we needed a partner truly able to bring all disciplines together — and Impact BBDO demonstrated that strength throughout both the pitch process and the launch.'
The partnership aims to reflect OceanQuest's long-term ambition to communicate its mission with clarity, purpose, and impact.
Ghassan Kassabji, Chief Executive Officer, Impact BBDO Group Dubai, said: 'OceanQuest represents the kind of purpose-driven initiative we're passionate about — one that demands the full power of integrated thinking across creativity, strategy, media, and engagement. We're proud to support this extraordinary mission and to bring together the right expertise from across our group to help OceanQuest tell its story and drive real-world impact.'
OceanQuest, based at KAUST in Thuwal, is aligned with the UN Decade of Ocean Science for Sustainable Development and backed by an esteemed Board of Trustees including Prince Bader bin Abdullah bin Farhan, Yasir Al-Rumayyan, Aiman Al-Mudaifer, John Pagano, Prof. Edward Byrne, and Ray Dalio. The foundation will invest SAR3 billion into ocean research and development by 2050 and aims to support over 150 scientists annually.
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