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Brand Me Summit Returns for a Groundbreaking Second Edition at Canadian University Dubai - Middle East Business News and Information

Mid East Info08-05-2025

The event that brought $50 Billion under one roof is back with a gigantic bang
Brand Me Summit 2025 will welcome 5,000+ pioneers for keynotes, workshops, networking, and massive digital exposure
Ghazy Yaman (co-founder & managing partner of Brand Me Summit) Ayman Yaman (co-founder, Brand Me Summit), Dr. Adam Fenech (Provost, Canadian University Dubai)
Dubai, UAE: After an incredible debut that attracted over 2,000 attendees and amassed more than $50 billion in combined net worth under one roof, Brand Me Summit is officially returning for its second edition – this time even bigger, bolder, and more powerful.
The highly anticipated event will take place on 22-23 November 2025, at Canadian University Dubai (CUD), in the heart of Downtown Dubai.
At the forefront of this movement is Ayman Yaman, a viral content creator turned entrepreneur, best known for his iconic 'What do you do for a living?' videos, which have garnered over 1 billion views and 3 million followers.
Despite still being a university student, Ayman has defied industry norms by co-founding Brand Me Summit, proving that age is no barrier to launching a world-class event.
Alongside his brother Ghazy Yaman, Ayman's expertise in digital storytelling and personal branding has shaped the region's entrepreneurial landscape, empowering individuals to turn their presence into powerful platforms.
Brand Me Summit is the first global event dedicated entirely to personal branding as a business and career-defining asset. With the rise of digital CEOs, content creators, and purpose-driven entrepreneurs, the summit equips attendees with cutting-edge strategies to build influence, visibility, and monetizable presence across industries.
This year, AI takes centre stage, exploring how emerging technologies are reshaping content creation, business scaling, and the evolution of digital authority.
'We are bringing together the minds that redefine influence – those who turn ideas into empires and audiences into movements,' says Ghazy Yaman, co-founder and managing partner of Brand Me Summit. 'Our mission is to transform you from unknown to unforgettable.'
Brand Me Summit's collaboration with Canadian University Dubai signifies a bold step in bridging academic excellence with real-world innovation. By hosting the summit, CUD reinforces its commitment to providing practical experiences for students and entrepreneurs, helping them lead meaningful ventures beyond the classroom.
Speaking about the importance of this strategic partnership, Dr. Adam Fenech, Provost at Canadian University Dubai, noted: 'Partnering with the Brand Me Summit positions the Canadian University Dubai at the forefront of entrepreneurial leadership, leveraging the power of our own incubator to ignite innovation, elevate personal branding, and drive the next wave of business success in Dubai.'
'This partnership reflects CUD's dedication to empowering a new era of leaders, creators, and changemakers,' says Ayman Yaman, co-founder of Brand Me Summit. 'Personal branding is no longer optional – it's the foundation for opportunity in the digital age.'
Building upon its monumental first edition, Brand Me Summit 2025 is expected to attract over 5,000 attendees and industry pioneers, including entrepreneurs, investors, executives, and media personalities.
The event will feature: Groundbreaking keynotes and panels with world-renowned thought leaders
Interactive workshops for practical personal and corporate branding strategies
Exclusive investor and creator networking opportunities
Massive digital exposure, powered by media partners and influencer-driven storytelling
About Brand Me Summit:
Brand Me Summit is a premier global event designed to bring together talents, creators, entrepreneurs, business professionals, and industry leaders to connect, collaborate, and grow. The two-day event provides working professionals and entrepreneurs with tools to develop their businesses and personal brands, featuring inspiring stories and expert insights from successful entrepreneurs and industry pioneers.
About Canadian University Dubai:
Canadian University Dubai (CUD) offers undergraduate and graduate degree programs based on a world-leading international curriculum. Located in the city's vibrant business district, CUD gives students the unique opportunity to obtain a first-class Canadian education while experiencing the dynamic lifestyle of Dubai, UAE.

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Brand Me Summit Returns for a Groundbreaking Second Edition at Canadian University Dubai - Middle East Business News and Information
Brand Me Summit Returns for a Groundbreaking Second Edition at Canadian University Dubai - Middle East Business News and Information

Mid East Info

time08-05-2025

  • Mid East Info

Brand Me Summit Returns for a Groundbreaking Second Edition at Canadian University Dubai - Middle East Business News and Information

The event that brought $50 Billion under one roof is back with a gigantic bang Brand Me Summit 2025 will welcome 5,000+ pioneers for keynotes, workshops, networking, and massive digital exposure Ghazy Yaman (co-founder & managing partner of Brand Me Summit) Ayman Yaman (co-founder, Brand Me Summit), Dr. Adam Fenech (Provost, Canadian University Dubai) Dubai, UAE: After an incredible debut that attracted over 2,000 attendees and amassed more than $50 billion in combined net worth under one roof, Brand Me Summit is officially returning for its second edition – this time even bigger, bolder, and more powerful. The highly anticipated event will take place on 22-23 November 2025, at Canadian University Dubai (CUD), in the heart of Downtown Dubai. At the forefront of this movement is Ayman Yaman, a viral content creator turned entrepreneur, best known for his iconic 'What do you do for a living?' videos, which have garnered over 1 billion views and 3 million followers. Despite still being a university student, Ayman has defied industry norms by co-founding Brand Me Summit, proving that age is no barrier to launching a world-class event. Alongside his brother Ghazy Yaman, Ayman's expertise in digital storytelling and personal branding has shaped the region's entrepreneurial landscape, empowering individuals to turn their presence into powerful platforms. Brand Me Summit is the first global event dedicated entirely to personal branding as a business and career-defining asset. With the rise of digital CEOs, content creators, and purpose-driven entrepreneurs, the summit equips attendees with cutting-edge strategies to build influence, visibility, and monetizable presence across industries. This year, AI takes centre stage, exploring how emerging technologies are reshaping content creation, business scaling, and the evolution of digital authority. 'We are bringing together the minds that redefine influence – those who turn ideas into empires and audiences into movements,' says Ghazy Yaman, co-founder and managing partner of Brand Me Summit. 'Our mission is to transform you from unknown to unforgettable.' Brand Me Summit's collaboration with Canadian University Dubai signifies a bold step in bridging academic excellence with real-world innovation. By hosting the summit, CUD reinforces its commitment to providing practical experiences for students and entrepreneurs, helping them lead meaningful ventures beyond the classroom. Speaking about the importance of this strategic partnership, Dr. Adam Fenech, Provost at Canadian University Dubai, noted: 'Partnering with the Brand Me Summit positions the Canadian University Dubai at the forefront of entrepreneurial leadership, leveraging the power of our own incubator to ignite innovation, elevate personal branding, and drive the next wave of business success in Dubai.' 'This partnership reflects CUD's dedication to empowering a new era of leaders, creators, and changemakers,' says Ayman Yaman, co-founder of Brand Me Summit. 'Personal branding is no longer optional – it's the foundation for opportunity in the digital age.' Building upon its monumental first edition, Brand Me Summit 2025 is expected to attract over 5,000 attendees and industry pioneers, including entrepreneurs, investors, executives, and media personalities. The event will feature: Groundbreaking keynotes and panels with world-renowned thought leaders Interactive workshops for practical personal and corporate branding strategies Exclusive investor and creator networking opportunities Massive digital exposure, powered by media partners and influencer-driven storytelling About Brand Me Summit: Brand Me Summit is a premier global event designed to bring together talents, creators, entrepreneurs, business professionals, and industry leaders to connect, collaborate, and grow. The two-day event provides working professionals and entrepreneurs with tools to develop their businesses and personal brands, featuring inspiring stories and expert insights from successful entrepreneurs and industry pioneers. About Canadian University Dubai: Canadian University Dubai (CUD) offers undergraduate and graduate degree programs based on a world-leading international curriculum. Located in the city's vibrant business district, CUD gives students the unique opportunity to obtain a first-class Canadian education while experiencing the dynamic lifestyle of Dubai, UAE.

Canadian University Dubai students create innovations to tackle sustainability challenges - Middle East Business News and Information
Canadian University Dubai students create innovations to tackle sustainability challenges - Middle East Business News and Information

Mid East Info

time03-03-2025

  • Mid East Info

Canadian University Dubai students create innovations to tackle sustainability challenges - Middle East Business News and Information

CUD partners with HOGENT University to stage Hackathon Students from Canadian University Dubai have presented their solutions to a range of sustainability challenges as part of a Hackathon staged in collaboration with HOGENT University, Belgium. Focussing on Sustainable Development Goal 11, Sustainable Cities and Communities, the students tackled issues such as food waste, traffic congestion and accessible public transportation, with specific reference to the cities of Dubai and Ghent. The top three student teams won a share in AED 10,000 prize money for their groundbreaking ideas. Staged under the banner 'Collaborate, Innovate, Compete', the CUD-HOGENT Hackathon was the first cross-border event of its kind for both institutions and saw 80 students from the two universities collaborate to develop ideas on how to make communities more inclusive, resilient and sustainable. Taking first place with their project FoodLoop were Aamena Tinwala, Farha Mohamed Rashad, and Sebastien Kirk Uy, working alongside three students from HOGENT University, Maxim Derom, Sarah Lootens and Marit Holvoet. Tinwala explained, 'Our project is a social business concept that tackles the issue of food waste. The idea is centered around collecting food waste from households and businesses that would otherwise have been thrown away. We propose upcyling, recycling or reusing the waste by turning it into products and materials such as animal feed, fertilizers, biodegradable containers, plates, cups, and utensils, which will be our source of income to run the business. This allows us to not only reduce the impact of food waste but also reduce the consumption of single use items. Other than using food waste for products, we can also explore its use in energy and fuel production allowing for endless possibilities.' The second place project was developed by Qasim Qasim and Nathan Kahsay Kidanu, with HOGENT students, Jules Devriese, Nagui Langeraert and Lisenka Vansteenbrugge. Focussing on improving public transportation usage through a rewards-based system Qasim explained, 'Our solution aims to reduce traffic congestion, promote sustainability, and enhance the commuting experience in urban areas by encouraging people to shift from private cars to public transport. It integrates technology, behavioral incentives, and urban planning to create a more efficient, affordable, and sustainable public transport system. Commuters earn points for using public transport, which can be redeemed for discounts on future rides, partner services, or retail stores. The associated mobile app provides real-time updates, route optimization, and integrates fare systems for a seamless commute.' In third place were CUD students Samir Memon, Maryam Al-Yaseen and Aaliya Nizam, and HOGENT students, Dries Baelen and Rayen Katar, who set out to build on the UAE's transition to eMobility. Memon explained, 'Since the UAE will make a large investment in changing the current buses from fuel engines to electric engines, they should also improve the bus seating design to accommodate wheelchairs better, by having a seat that folds away to make space on the floor. The NOL cards used to enter and exit buses should also be used to collect data on how many people are currently on a bus. This data can be integrated into the existing RTA app to see if someone using a wheelchair will have enough space to board a bus.' The Hackathon was judged by an international panel of business leaders and entrepreneurs, which included Mr. Erwin De Beuckelaer, Director of Innovation, Process & Data Management at Johnson & Johnson, Belgium; Mr. Albert Glor, Entrepreneur & IT Consultant, Mercedes and Renson, Belgium; Mr. Matteo Boffa, Swiss Serial Entrepreneur in the UAE; Ms. Andrea Brown, Director of Brand & Strategy and Head of Marketing, Three Layer Hospitality and Kings Group Ventures, UAE; Issam Kassabieh, CUD alum and Senior Vice President Finance & Head of Investor Relations at Edelman Smithfield; and Philippe Rogiest, Managing Partner, EFFCO. Explaining the rationale for the competition, Dr. Kiran Tangri, Assistant Professor in the School of Management and coordinator of the event, said, 'Diversity drives innovation. This cross-border Hackathon challenged the next generation of diverse innovators and change-makers to find solutions to create inclusive, safe, resilient and sustainable cities and communities within a limited time. CUD emphasizes the importance of creativity, entrepreneurship, inclusivity and collaboration. Through this event the university demonstrated its continuous commitment to building and strengthening academia and industry collaborations globally for the personal and professional development of our students, to excel in the modern business world.' Dr. Ibrahim Tabche, Acting Dean of the School of Management concluded, 'The hackathon provided a platform for students to enhance their problem-solving skills and network with industry leaders. The event not only highlighted the creativity of the participants but also reinforced CUD's position as a hub for innovation in Dubai, fostering a vibrant entrepreneurial spirit among students.'

Canadian University Dubai alumni reveal how higher education fuelled professional success - Middle East Business News and Information
Canadian University Dubai alumni reveal how higher education fuelled professional success - Middle East Business News and Information

Mid East Info

time20-01-2025

  • Mid East Info

Canadian University Dubai alumni reveal how higher education fuelled professional success - Middle East Business News and Information

Entrepreneurs and industry leaders inspire next generation at enrolment week Graduates from Canadian University Dubai (CUD) have shared their inspiring stories of professional success during an event staged as part of the Spring semester enrolment week. Explaining why CUD was their university of choice and how it impacted their careers, alumni from a range of academic programs discussed their experiences at CUD and beyond, reflecting on how both they and the university have evolved over the years. CUD alumnus Mahdi Shafiei opened by sharing insights into his entrepreneurial journey and the dynamic marketing landscape of Dubai and the UAE. As Founder and CEO of Trifid Media, Shafiei explained how he has grown a thriving business in one of the world's most competitive markets, with a young workforce averaging just 23 years of age. He discussed how brands are built by the people who create them, and emotions are an essential factor in engaging consumers. Offering advice based on his own experiences, Shafiei said, 'Document your life. I realized it late, I only started in 2020.' Reflecting on the close-knit community at CUD, Shafiei discussed the warmth and support of faculty, and the flexibility of evening classes that helped his professional growth. Echoing Shafiei's comments on the flexible and supportive environment, entrepreneur and influencer, Ayman Al Yamen, took to the stage to share his own journey as a student at CUD. He explained how the university and the city of Dubai have shaped his entrepreneurial success and reflected on his role as an influencer in creating raw, authentic and consistent content to engage his followers. As part of an alumni mixer, the audience went on to hear from Issam Kassabieh, Senior Vice President Finance & Head of Investor Relations at Edelman Smithfield; Kulkirat Singh, Front End Developer at the Canadian Institute for Cybersecurity; and Nadine Audi, Co-Founder & CEO of Diva'Me. As a founding member of the CUD Student Council in 2012, Kassabieh explained how his experience both inside and outside the classroom helped him to develop vital employability skills such as emotional intelligence, empathy and a collaborative spirit. He expressed how the current campus exemplifies the ideal student community. Audi, a Forbes 30 Under 30 honoree, reflected on her interactions with faculty mentors at CUD. She said, 'The professors taught me life lessons, the biggest one being, you will make mistakes but never give up. I apply this in all aspects of my life. Never give up, keep going.' Singh also talked about the support and guidance from faculty, and his experience of transferring to Canada. He said, 'I moved from CUD to the University of New Brunswick and was guided through the process. It was a seamless transfer; I even received my visa within a week. My time at CUD was the building block for my professional success.' The enrolment events continued throughout the week with further academic and industry presentations, including a 'Meet Your Dean' plenary discussion, moderated by Dr. Nora Bason. The session explored the curriculum, student life, international study options, and career opportunities across academic programs, with insights from Dr. Sherif Moussa, Dean of the School of Engineering, Applied Science, and Technology; Dr. Aseel Takshe, Acting Dean of the School of Health Sciences and Psychology; Dr. Massimo Imparato, Dean of the School of Architecture and Interior Design; and Dr. Evangelos Moustakas, Dean of the School of Communication and Creative Industries, who also spoke about the School of Management programs. A further keynote address was delivered by Ghazi Al Yaman, Managing Director of Bottle Flip Agency, who shared his journey of discovering purpose and passion, in a talk entitled 'Connecting with Your Why'. Staged at the University's City Walk campus, the enrolement week also featured a Know Canada Quiz, a musical showcase and an introduction to student life and sports on campus. Faculty and staff were on hand for one-on-one discussions on academic pathways, career planning, scholarship opportunities, and transfer to Canada options. The event was supported by Disconnect, who gifted branded shirts, and Stellaire who gifted jewellery, with vouchers being provided by Stellaire and Urth Café.

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