Donatella Versace, out at fashion label brother Gianni founded, overcame many obstacles
Donatella Versace is giving up the creative reins of luxury fashion label Versace after nearly three decades, effectively ending the family's hold over the brand founded by her murdered brother.
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Meanwhile, Georgian designer Demna is leaving
Balenciaga after a decade to become artistic director of
Gucci , the French parent company of both brands, Kering, said.
Versace welcomed Vitale, emphasising in a statement that 'championing the next generation of designers has always been important to me'', while Vitale, 41, thanked Versace for 'her trust in me'.
Italian fashion designer and businesswoman Donatella Versace at the Green Carpet Fashion Awards in West Hollywood, California, in 2024. Photo: EPA
The new role as chief creative officer for Vitale – a respected but little-known designer who has overseen soaring sales at
Miu Miu – represents a turning point for the Versace label, which was founded in 1978 by Versace's older brother Gianni.
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