LBS Bina's ‘Makan Angin Lokal' campaign clocks RM537mil in bookings

The Star

28-04-2025

LBS executive director Cynthia Lim (eighth from left) presenting mock cheques to the grand prize winners of the 'Makan Angin Lokal with LBS' campaign.
LBS Bina Group Bhd, a leading property developer guided by people-first values, announced the outstanding success of its 'Makan Angin Lokal with LBS' campaign.
This initiative was specially crafted to reward purchasers who successfully executed their sale and purchase agreements, loan agreements and fulfilled all stipulated terms and conditions under the campaign.
Held from Oct 1 to Dec 31 2024, the campaign generated an impressive RM537mil in total bookings, mainly contributed by projects located at areas such as Selangor (Cybersouth, Seri Kembangan, Puchong) and Johor (Molek) where demand were primarily driven by first-time home buyers.
This achievement stands as a strong testament to LBS's enduring appeal and commitment to delivering value-driven developments.
A total of 19 projects across Malaysia including key developments such as KITA @ Cybersouth, D'Island Residence, Prestige Residence, Centrum Iris, Bayu Hills and more, participated in the campaign, further reflecting LBS's nationwide presence and strong market engagement.
As part of the campaign, LBS celebrated the grand prize winners, who walked away with hotel vouchers worth up to RM250,000 in total.
These exclusive vouchers are redeemable at top-rated hotels in Selangor, Kuala Lumpur, Pahang, Penang and Johor – offering winners a perfect opportunity for a well-deserved local getaway.
The campaign's grand finale took place during the lively Raya KITA Fest, held at the LBS Discovery Gallery KITA @ Cybersouth.
The highlight of the event was the official prize presentation ceremony, where LBS executive director Datuk Cynthia Lim handed over mock cheques to the lucky winners.
'This campaign is our way of expressing heartfelt appreciation to our customers while spreading joy and excitement throughout the LBS community.
'As a developer deeply rooted in community values, we take great pride in bringing festive cheer to our customers and the broader LBS family.
'This initiative also aligns with our three-year '8 x 8 Strategy', particularly our focus on delivering an exceptional customer experience – ensuring that every interaction is personalised, seamless and meaningful,' said Lim.
In support of the Malaysian government's efforts to promote domestic tourism, LBS contributes by offering hotel stays at premier destinations.
'We hope these rewards inspire homeowners to explore the richness of Malaysia's heritage while serving as a token of our appreciation for their trust and support,' she added.
The event attracted over 200 guests, including LBS Perks and Plusses partners, campaign winners, potential buyers and the local community.
Guests celebrated Hari Raya in a festive atmosphere filled with joy, unity and music — highlighted by a free concert featuring local artists who were brought in by LBS, such as Naim Daniel, Iman Troye and Zarul Umbrella.
It was a true reflection of the group's commitment to creating memorable experiences for the public.
Adding further value to the celebration, LBS's partners – EON, Watsons, HWC Coffee and Coway, also participated in the event with engaging booths and interactive activities that elevated the overall experience for attendees.
For more updates and upcoming offers, visit: www.lbs.com.my