Falconeri debuts silk capsule collection and new campaign with Paris fête and novel pasta
Falconeri, the innovative Italian cashmere marque, has debuted a new silk capsule collection and its latest campaign entitled 'Grazie Mille, Italy.'
An editorial paying tribute to the authentic beauty of the brand's homeland, the series was shot by artist Sam Youkilis in the maze of Rome. Depicting the Italian art of living, made up of shared moments enjoyed while dining al fresco intimately on the cobbled streets of the Immortal City.
This week in Paris, the brand then feted the silks and the shots with a party inside Signorvino near the Seine, featuring the campaign and a novel pasta. Signorvino is a restaurant and wine bar concept developed by Oniverse, the Italian lifestyle investment vehicle that controls Falconeri as well as Calzedonia, Intimissimi, Tezenis and Antonio Marras.
Serving antipasti signed Signorvino, featuring a demonstration by chef Simon Auscher, who created a Garofalo pasta recipe. Guests even left with packets of Garofalo's giant shell Conchiglioni pasta.
The shoot in Rome features characters attired in the finest fibers: an alloy of silk and cotton, 100% silk knits and linen; reinterpreted here in sleek, sophisticated lines. Linen and cotton polo shirts look perfect for men looking for the latest trends, while silk blouses are the ideal choice for women seeking comfort and lightness.
The sumptuous scarves feature elegant illustrations of cities in which Falconeri boasts flagships: Athens, Cannes, Istanbul, Lisbon, Madrid, New York, Paris and Tokyo.
'This Limited Edition brings together all Italian savoir-faire in a line of twenty-four original scarves. Each scarf captures the essence of a city around the world through an original design. These vibrant illustrations pay tribute to the beauty of each city's iconic landscapes, reflecting both their color palette and their cultural heritage,' said Falconeri in a release.
Designed to be worn and collected, Falconeri Limited Edition scarves elevate a casual look in any circumstance. Such as in the Grazie Mille, Italy photo project — an invitation to rediscover the beauty of everyday life in all its simplicity.
Priced at €98, the scarves are sold in Falconeri stores around the world and on the brand's e-commerce site.
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