ADNOC Distribution, noon strike quick-commerce partnership

Gulf Business

23-04-2025

Image: Supplied
ADNOC Distribution and digital platform noon have entered a strategic partnership aimed at enhancing last-mile delivery services and redefining quick-commerce in the UAE, the companies announced on Tuesday.
The partnership will see the establishment of new noon Minutes fulfilment hubs within ADNOC service stations across the UAE—home to the country's largest network of retail locations. The collaboration aims to bring ADNOC Oasis convenience store products to customers via noon's advanced, AI-powered logistics network, with deliveries promised in as little as 15 minutes.
'This partnership marks a new chapter in ADNOC Distribution's transformation,' said Engineer Bader Saeed Al Lamki, CEO of ADNOC Distribution. 'By combining our nationwide retail network with noon's advanced digital and logistics capabilities, we are accelerating our journey to turn service stations into smart convenience hubs — powered by technology and focused on delivering real value.'
ADNOC Oasis products now available for doorstep delivery
The initiative will integrate ADNOC's retail infrastructure with noon's AI-driven systems that offer dynamic inventory management, personalised recommendations, and real-time delivery route optimisation.
ADNOC Oasis products will now be available for doorstep delivery through the ADNOC Distribution mobile app, fulfilled by noon riders.
'This collaboration is a major step forward in how we redefine convenience for customers in the UAE,' said noon CEO Faraz Khalid. 'With ADNOC Distribution as a key strategic partner, noon is stronger and even better positioned to serve our customers.'
The move also supports ADNOC Distribution's strategy to expand its non-fuel retail footprint, deepen digital integration, and adopt emerging technologies such as AI to streamline operations and improve customer experience.
noon minutes focused on ultra fast delivery
With 551 service stations and 373 Oasis convenience stores across all seven emirates,
The company also provides services such as EV charging, car washes, and lube changes.
The partnership is expected to create new revenue streams and offer customers faster, more seamless access to retail products.