Latest news with #noon
Campaign ME
a day ago
- Business
- Campaign ME
Noon and Flyby partner to offer mobile DOOH ads on last-mile delivery fleet
E-commerce digital ecosystem noon has partnered with adtech company Flyby to introduce a new mobile digital-out-of-home (DOOH) medium in the last-mile delivery space. The collaboration brings data-driven, real-time digital advertising to noon's delivery fleet, giving advertisers new ways to reach consumers on the move. As part of the rollout, Flyby's Smart Delivery Box will be deployed across noon's fleet — including noon Minutes and noon Food delivery bikes — turning these moving assets into a data-driven advertising platform. Fouad Aoun, GM of New Ventures, noon, said, 'We're constantly seeking innovative ways to bring value to our brands and sellers. Flyby's Smart Delivery Boxes allow us to expand our media network while ensuring that our advertisers get real-time, highly targeted exposure in ways that haven't been possible before.' Noon ads, which is already active in the digital retail media space, will now expand its offering to give advertisers a new way to reach audiences in high-impact urban environments. By combining noon's deep advertiser relationships with Flyby's cutting-edge AdTech, brands now have access to: Advertising where static OOH can't reach: Mobile digital ads on noon's fleet capture urban audiences dynamically. Mobile digital ads on noon's fleet capture urban audiences dynamically. Hyper-targeted reach: Advertisers can target by location, date, and time, ensuring relevance and efficiency. Advertisers can target by location, date, and time, ensuring relevance and efficiency. Data-driven insights: Brands receive reports on exposure and impressions, Brands receive reports on exposure and impressions, Creative execution: Advertisers don't need to worry about production or execution complexities. noon and Flyby offer end-to-end creative support — from adapting assets to digital formats to deploying them on the fleet. This partnership also marks a significant step forward in out-of-home (OOH) advertising, positioning Flyby's mobile digital OOH solution as an addition to existing DOOH solutions. Unlike traditional out-of-Home media, Flyby's Smart Delivery Boxes move through high-density urban areas, delivering hyper-localised ad placements at the right time, in the right place. Cheyenne Kamran, CEO, Flyby, said, 'We designed the Smart Delivery Box to create new value in last-mile delivery. With noon, we're proving that last-mile infrastructure can set a new standard for mobility and advertising in the region.' Flyby's Smart Delivery Box has attracted growing interest across the region from aggregators and advertisers alike. Brands and media buyers looking for dynamic, data-backed audience engagement can benefit from this collaboration, which leverages noon's reach and Flyby's technology. This mutually beneficial model not only enhances the impact of noon ads' media offering but also reinforces noon's vision of digitising its fleet and unlocking new revenue streams while providing advertisers with an unmatched level of flexibility and efficiency in their campaigns.
Al Bawaba
03-06-2025
- Business
- Al Bawaba
Flyby and noon Partner to Bring AdTech Innovation to Last-Mile Delivery
noon, the region's leading digital ecosystem of services and products, has partnered with Flyby to introduce a new mobile digital Out-of-Home (DOOH) medium in the last-mile delivery space. The collaboration brings data-driven, real-time digital advertising to noon's delivery fleet, giving advertisers new ways to reach consumers on the part of the rollout, Flyby's Smart Delivery Box will be deployed across noon's fleet — including noon Minutes and noon Food delivery bikes — turning these moving assets into a powerful, data-driven advertising platform. noon ads, already a leader in digital retail media, will now expand its offering to give advertisers a new way to reach audiences in high-impact urban partnership marks a significant step forward in Out-of-Home (OOH) advertising, positioning Flyby's mobile digital OOH solution as an addition to existing DOOH solutions. Unlike traditional Out-of-Home media, Flyby's Smart Delivery Boxes move through high-density urban areas, delivering hyper-localised ad placements at the right time, in the right Kamran, CEO, Flyby: 'We designed the Smart Delivery Box to create new value in last-mile delivery. With noon, we're proving that last-mile infrastructure can set a new standard for mobility and advertising in the region.'Fouad Aoun, GM of New Ventures, noon: 'We're constantly seeking innovative ways to bring value to our brands and sellers. Flyby's Smart Delivery Boxes allow us to expand our media network while ensuring that our advertisers get real-time, highly targeted exposure in ways that haven't been possible before.'Flyby's Smart Delivery Box has attracted growing interest across the region from aggregators and advertisers alike. Brands and media buyers looking for dynamic, data-backed audience engagement will benefit from this collaboration, which leverages noon's extensive reach and Flyby's innovative combining noon's deep advertiser relationships with Flyby's cutting-edge AdTech, brands now have access to:Advertising Where Static OOH Can't Reach: Mobile digital ads on noon's fleet capture urban audiences Reach: Advertisers can target by location, date, and time, ensuring relevance and Insights: Brands receive reports on exposure and impressions, Seamless Creative Execution: Advertisers don't need to worry about production or execution complexities. noon and Flyby offer end-to-end creative support — from adapting assets to digital formats to deploying them on the mutually beneficial model not only enhances the impact of noon ads' media offering but also reinforces noon's vision of digitising its fleet and unlocking new revenue streams while providing advertisers with an unmatched level of flexibility and efficiency in their campaigns. As Flyby and noon continue to push the boundaries of innovation, a new era where delivery fleets become a key pillar in the advertising economy has started. Advertisers and brands interested in future rollout phases are encouraged to register their interest before regional availability is fully committed.
Mid East Info
02-06-2025
- Business
- Mid East Info
Flyby and noon Partner to Bring AdTech Innovation to Last-Mile Delivery - Middle East Business News and Information
Dubai, UAE: noon, the region's leading digital ecosystem of services and products, has partnered with Flyby to introduce a new mobile digital Out-of-Home (DOOH) medium in the last-mile delivery space. The collaboration brings data-driven, real-time digital advertising to noon's delivery fleet, giving advertisers new ways to reach consumers on the move. As part of the rollout, Flyby's Smart Delivery Box will be deployed across noon's fleet — including noon Minutes and noon Food delivery bikes — turning these moving assets into a powerful, data-driven advertising platform. noon ads, already a leader in digital retail media, will now expand its offering to give advertisers a new way to reach audiences in high-impact urban environments. This partnership marks a significant step forward in Out-of-Home (OOH) advertising, positioning Flyby's mobile digital OOH solution as an addition to existing DOOH solutions. Unlike traditional Out-of-Home media, Flyby's Smart Delivery Boxes move through high-density urban areas, delivering hyper-localised ad placements at the right time, in the right place. Cheyenne Kamran, CEO, Flyby: 'We designed the Smart Delivery Box to create new value in last-mile delivery. With noon, we're proving that last-mile infrastructure can set a new standard for mobility and advertising in the region.' Fouad Aoun, GM of New Ventures, noon : 'We're constantly seeking innovative ways to bring value to our brands and sellers. Flyby's Smart Delivery Boxes allow us to expand our media network while ensuring that our advertisers get real-time, highly targeted exposure in ways that haven't been possible before.' Flyby's Smart Delivery Box has attracted growing interest across the region from aggregators and advertisers alike. Brands and media buyers looking for dynamic, data-backed audience engagement will benefit from this collaboration, which leverages noon's extensive reach and Flyby's innovative technology. By combining noon's deep advertiser relationships with Flyby's cutting-edge AdTech, brands now have access to: Advertising Where Static OOH Can't Reach: Mobile digital ads on noon's fleet capture urban audiences dynamically. Mobile digital ads on noon's fleet capture urban audiences dynamically. Hyper-Targeted Reach: Advertisers can target by location, date, and time, ensuring relevance and efficiency. Advertisers can target by location, date, and time, ensuring relevance and efficiency. Data-Driven Insights: Brands receive reports on exposure and impressions, Brands receive reports on exposure and impressions, Seamless Creative Execution: Advertisers don't need to worry about production or execution complexities. noon and Flyby offer end-to-end creative support — from adapting assets to digital formats to deploying them on the fleet. This mutually beneficial model not only enhances the impact of noon ads' media offering but also reinforces noon's vision of digitising its fleet and unlocking new revenue streams while providing advertisers with an unmatched level of flexibility and efficiency in their campaigns. As Flyby and noon continue to push the boundaries of innovation, a new era where delivery fleets become a key pillar in the advertising economy has started. Advertisers and brands interested in future rollout phases are encouraged to register their interest before regional availability is fully committed. About Flyby Flyby is an AdTech company transforming last-mile delivery into a dynamic advertising channel. Its Smart Delivery Boxes combine digital moving OOH advertising with real-time telematics and AI-powered rider safety monitoring. With an R&D centre in Munich and operations in Dubai and Abu Dhabi, Flyby is driving innovation in mobility, advertising, and road safety. About was founded with the objective of fostering an ecosystem of regionally based digital companies to secure the region's digital landscape's future. noon's mission is to provide customers and companies in the Middle East region with outstanding value and support. On December 12th, 2017, noon launched its consumer platform in the Kingdom of Saudi Arabia and the United Arab Emirates. noon debuted in Egypt in February 2019 and has since evolved to become the largest online shopping destination in the Middle East. Primarily a digital e-commerce platform powered by in-house technological talent, noon has swiftly developed strong native capabilities throughout its marketplace, fulfillment, logistics, and payment systems. Forward-Looking Statements This press release contains forward-looking statements, including, but not limited to, expectations or predictions of future financial or business performance, conditions relating to the company, and the effects of new leadership on the company's success. Actual results could differ materially from those projected or forecast in the forward-looking statements. Factors that could cause actual results to differ materially include risks and uncertainties, including technological advances, regulatory changes, and market conditions.
Zawya
02-06-2025
- Business
- Zawya
Flyby and noon partner to bring adtech innovation to last-mile delivery
Dubai, UAE – noon, the region's leading digital ecosystem of services and products, has partnered with Flyby to introduce a new mobile digital Out-of-Home (DOOH) medium in the last-mile delivery space. The collaboration brings data-driven, real-time digital advertising to noon's delivery fleet, giving advertisers new ways to reach consumers on the move. As part of the rollout, Flyby's Smart Delivery Box will be deployed across noon's fleet — including noon Minutes and noon Food delivery bikes — turning these moving assets into a powerful, data-driven advertising platform. noon ads, already a leader in digital retail media, will now expand its offering to give advertisers a new way to reach audiences in high-impact urban environments. This partnership marks a significant step forward in Out-of-Home (OOH) advertising, positioning Flyby's mobile digital OOH solution as an addition to existing DOOH solutions. Unlike traditional Out-of-Home media, Flyby's Smart Delivery Boxes move through high-density urban areas, delivering hyper-localised ad placements at the right time, in the right place. Cheyenne Kamran, CEO, Flyby: 'We designed the Smart Delivery Box to create new value in last-mile delivery. With noon, we're proving that last-mile infrastructure can set a new standard for mobility and advertising in the region.' Fouad Aoun, GM of New Ventures, noon: 'We're constantly seeking innovative ways to bring value to our brands and sellers. Flyby's Smart Delivery Boxes allow us to expand our media network while ensuring that our advertisers get real-time, highly targeted exposure in ways that haven't been possible before.' Flyby's Smart Delivery Box has attracted growing interest across the region from aggregators and advertisers alike. Brands and media buyers looking for dynamic, data-backed audience engagement will benefit from this collaboration, which leverages noon's extensive reach and Flyby's innovative technology. By combining noon's deep advertiser relationships with Flyby's cutting-edge AdTech, brands now have access to: Advertising Where Static OOH Can't Reach: Mobile digital ads on noon's fleet capture urban audiences dynamically. Hyper-Targeted Reach: Advertisers can target by location, date, and time, ensuring relevance and efficiency. Data-Driven Insights: Brands receive reports on exposure and impressions, Seamless Creative Execution: Advertisers don't need to worry about production or execution complexities. noon and Flyby offer end-to-end creative support — from adapting assets to digital formats to deploying them on the fleet. This mutually beneficial model not only enhances the impact of noon ads' media offering but also reinforces noon's vision of digitising its fleet and unlocking new revenue streams while providing advertisers with an unmatched level of flexibility and efficiency in their campaigns. As Flyby and noon continue to push the boundaries of innovation, a new era where delivery fleets become a key pillar in the advertising economy has started. Advertisers and brands interested in future rollout phases are encouraged to register their interest before regional availability is fully committed. About Flyby Flyby is an AdTech company transforming last-mile delivery into a dynamic advertising channel. Its Smart Delivery Boxes combine digital moving OOH advertising with real-time telematics and AI-powered rider safety monitoring. With an R&D centre in Munich and operations in Dubai and Abu Dhabi, Flyby is driving innovation in mobility, advertising, and road safety. Learn more at About was founded with the objective of fostering an ecosystem of regionally based digital companies to secure the region's digital landscape's future. noon's mission is to provide customers and companies in the Middle East region with outstanding value and support. On December 12th, 2017, noon launched its consumer platform in the Kingdom of Saudi Arabia and the United Arab Emirates. noon debuted in Egypt in February 2019 and has since evolved to become the largest online shopping destination in the Middle East. Primarily a digital e-commerce platform powered by in-house technological talent, noon has swiftly developed strong native capabilities throughout its marketplace, fulfillment, logistics, and payment systems. Learn more at Forward-Looking Statements This press release contains forward-looking statements, including, but not limited to, expectations or predictions of future financial or business performance, conditions relating to the company, and the effects of new leadership on the company's success. Actual results could differ materially from those projected or forecast in the forward-looking statements. Factors that could cause actual results to differ materially include risks and uncertainties, including technological advances, regulatory changes, and market conditions. For Media Requests: Flyby: press@ Noon: pr@
Campaign ME
13-05-2025
- Business
- Campaign ME
How the Dubai Traders Program is supporting the growth of Dubai-based SMEs
As part of the Dubai Economic Agenda (D33), an initiative announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the Dubai Department of Economy and Tourism (DET) launched the Dubai Traders Program to accelerate the digital growth of Dubai-based SMEs. This initiative is currently hosted on platforms Amazon and noon, enabling small businesses to strengthen their digital presence and expand their customer reach. As outlined in the Invest in Dubai mission statement for the initiative, 'SMEs are the backbone of Dubai's economy and critical enablers of accelerated economic growth. By investing in the success of local businesses, the Dubai Traders initiative will directly contribute to achieving D33's strategic goals – namely, empowering the community, fostering innovation, strengthening the digital economy and increasing the contribution of SMEs.' According to noon, businesses enrolled in the program have seen significant gains. A reported 160 per cent increase in sales was recorded among participants over nine months. 'The UAE is an incredible launchpad for entrepreneurs. Through this partnership with Dubai DET, we're helping local businesses not just get online – but grow, scale, and win in the digital economy,' said Raman Kumar, GM of Commercial at noon. This program supports participating, local businesses on noon support through onboarding support, training and access to e-commerce tools and logistics infrastructure. Additional benefits include advertising credits and product visibility on the platform. The initiative also supports quick-commerce capabilities, enabling faster deliveries and a smoother customer experience. Sellers enrolled on Mahali, noon's platform for Emirati-owned businesses, have access to additional benefits that include reduced selling rates and business guidance. One such case is Yashem, an entrepreneur selling oud products, who saw a 13.5 per cent increase in sales since joining the program. The program is part of the broader Dubai Traders initiative, launched under the Dubai Economic Agenda (D33), which seeks to position Dubai as a global hub for digital commerce by equipping SMEs with the tools needed to expand both locally and internationally. DET and noon plan to scale the program further to reach more sellers and broaden category support in the coming phases.
