Noon and Flyby partner to offer mobile DOOH ads on last-mile delivery fleet

Campaign ME

09-06-2025

E-commerce digital ecosystem noon has partnered with adtech company Flyby to introduce a new mobile digital-out-of-home (DOOH) medium in the last-mile delivery space.
The collaboration brings data-driven, real-time digital advertising to noon's delivery fleet, giving advertisers new ways to reach consumers on the move.
As part of the rollout, Flyby's Smart Delivery Box will be deployed across noon's fleet — including noon Minutes and noon Food delivery bikes — turning these moving assets into a data-driven advertising platform.
Fouad Aoun, GM of New Ventures, noon, said, 'We're constantly seeking innovative ways to bring value to our brands and sellers. Flyby's Smart Delivery Boxes allow us to expand our media network while ensuring that our advertisers get real-time, highly targeted exposure in ways that haven't been possible before.'
Noon ads, which is already active in the digital retail media space, will now expand its offering to give advertisers a new way to reach audiences in high-impact urban environments.
By combining noon's deep advertiser relationships with Flyby's cutting-edge AdTech, brands now have access to:
Advertising where static OOH can't reach: Mobile digital ads on noon's fleet capture urban audiences dynamically.
Mobile digital ads on noon's fleet capture urban audiences dynamically. Hyper-targeted reach: Advertisers can target by location, date, and time, ensuring relevance and efficiency.
Advertisers can target by location, date, and time, ensuring relevance and efficiency. Data-driven insights: Brands receive reports on exposure and impressions,
Brands receive reports on exposure and impressions, Creative execution: Advertisers don't need to worry about production or execution complexities. noon and Flyby offer end-to-end creative support — from adapting assets to digital formats to deploying them on the fleet.
This partnership also marks a significant step forward in out-of-home (OOH) advertising, positioning Flyby's mobile digital OOH solution as an addition to existing DOOH solutions.
Unlike traditional out-of-Home media, Flyby's Smart Delivery Boxes move through high-density urban areas, delivering hyper-localised ad placements at the right time, in the right place.
Cheyenne Kamran, CEO, Flyby, said, 'We designed the Smart Delivery Box to create new value in last-mile delivery. With noon, we're proving that last-mile infrastructure can set a new standard for mobility and advertising in the region.'
Flyby's Smart Delivery Box has attracted growing interest across the region from aggregators and advertisers alike. Brands and media buyers looking for dynamic, data-backed audience engagement can benefit from this collaboration, which leverages noon's reach and Flyby's technology.
This mutually beneficial model not only enhances the impact of noon ads' media offering but also reinforces noon's vision of digitising its fleet and unlocking new revenue streams while providing advertisers with an unmatched level of flexibility and efficiency in their campaigns.