Yahoo DSP Onboards Comscore's AI-Powered ID-Free Audiences for Efficient and Privacy-Centric Campaign Activation
As third-party signals continue to disappear and the media industry braces for the next wave of privacy regulation, these AI-powered audiences offer a privacy-centric approach for reaching consumers without relying on traditional identifiers, building on the trusted contextual segments and brand safety audiences already available in the buy-side platform. This is particularly impactful for highly regulated industries, such as health, pharma, and financial services.
Through this integration, Yahoo DSP clients can now activate Comscore's ID-free audiences directly within the Yahoo DSP, giving advertisers a scalable, privacy-by-design solution that can be leveraged across desktop, mobile, and CTV.
ID-free audiences, powered by Comscore's trusted first-party data, contextual technology, and proprietary AI, help advertisers deliver the outcomes they need more efficiently, with many clients seeing lower CPMs, higher CTRs, and lower CPAs. This builds on the ID-free targeting strategies already available in Yahoo DSP, now providing an even more powerful suite of privacy-forward tools.
'At Comscore, we're committed to helping brands understand consumers and we're rewriting the industry playbook for how consumer insights are collected and applied, without compromising on privacy,' said Steve Bagdasarian, Comscore's Chief Commercial Officer. 'This expanded partnership with Yahoo DSP empowers advertisers to activate AI-powered, ID-free audiences, reaching the right consumers without sacrificing performance or budget efficiency.'
'Yahoo has long been committed to simplifying how advertisers reach their target audiences at scale in a privacy-forward way through our premium DSP. Our expanded partnership with Comscore is another important step in achieving these goals,' said Giovanni Gardelli, VP Ads Data Products, Yahoo DSP. 'By offering Comscore ID-free audiences directly in our platform, we're enabling our clients to deliver better outcomes while balancing the need for user privacy.'
The integration is now live and available to all Yahoo DSP clients.
About Comscore
Comscore (NASDAQ: SCOR) is a global, trusted partner for planning, transacting, and evaluating media across platforms. With a robust data footprint that combines digital, linear TV, over-the-top, and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.
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Marie Scoutas
Comscore, Inc.
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The Federal Court judge cited the "sheer scale of the contraventions, being the largest of their type" as a reason to impose a penalty that would deter other businesses from similar conduct. He ordered Qantas to pay $90 million in penalties, $50 million of which is to be paid directly to the union that brought the proceedings and highlighted the illegal conduct. "To deprive someone of work illegally is to deprive someone of an aspect of their human dignity, and this is not assuaged simply by expressions of regret," Justice Lee said. He was scathing about the embattled airline's conduct after the outsourcing, pointing to efforts to place a "less than candid" picture of the outsourcing decision before the court. Treasurer admits 'a lot of work to do' for productivity Treasurer Jim Chalmers is warning there is no quick fix for productivity as the government is set to commence its much-hyped round table. "Productivity has been elusive over the last couple of decade, but it will be essential to the couple of decades ahead. That's what motivates and drives us in this economic reform round table," he told reporters on Monday. "This productivity challenge has been bedevilling our economy for a couple of decades. The weakest decade for productivity growth in the last 60 years was the Coalition decade. That is the situation we inherited. It will take some time to turn around. "We have a lot of work to do." 'Boring' Aussie dad's first move after winning lottery A self-described "boring guy" headed straight to Google after landing $1.6 million as one of four division one winners in the Saturday Lotto. The Armidale father went through all the questions in his head via the search engine, admitting he was unable to sleep after the huge win. 'It's all a bit surreal. When I checked my ticket on my online account, my first reaction was 'Holy dooly!'. It was crazy to see right in front of me," he told lottery officials. 'A thousand thoughts started going through my mind. I was wondering whether it was real or not, and what I needed to do now." World leaders move to avoid unwanted Trump scenario European and NATO leaders announced they will join Ukraine President Volodymyr Zelensky at the White House to present a united front in talks with Donald Trump on ending Russia's war in Ukraine. Leaders from Britain, France, Germany, Italy and Finland are rallying around the Ukrainian president after his exclusion from Trump's summit on Friday with Russian President Vladimir Putin. Their pledge to be at Zelensky's side at the White House on Monday is an apparent effort to ensure the meeting goes better than the last one in February, when Trump berated Zelenskyy in a heated Oval Office encounter. 'The Europeans are very afraid of the Oval Office scene being repeated and so they want to support Mr Zelensky to the hilt,' said retired French Gen. Dominique Trinquand, a former head of France's military mission at the United Nations. 'It's a power struggle and a position of strength that might work with Trump,' he said. Read more from Associated Press here. Rush hour chaos as city-bound lanes closed Sydney has been plunged into traffic chaos after a five-vehicle crash on the Anzac Bridge, with cars backed all the way up to Leichhardt. The crash happened in the eastbound lanes about 6.30am on Monday. Live traffic cameras show three of the four eastbound lanes are blocked, and the gridlock stretches back almost 3km down the A44. The right-hand westbound lane is also blocked by emergency response vehicles. An Ambulance NSW spokesman said five vehicles were involved in the crash; three cars, a motorbike and a truck. All people who needed to be checked by paramedics had minor injuries, the spokesman said. The male motorbike rider was still however taken to the Royal Prince Alfred Hospital. Images show at least four police vehicles and two road crews are on scene. A damaged dark-coloured sedan stopped sideways across two lanes was put onto a tow truck about 7am. There is also a cement truck which appears to have been involved in the crash. Live Traffic NSW are advising motorists to slow down to 40km/h and plan for their commute to take extra time. - NewsWire Qantas set for big fine after illegally sacking workers Australia's largest airline is staring down the barrel of another nine-figure fine for illegally sacking more than 1800 workers during the COVID-19 pandemic. The Federal Court will hand down a hefty penalty to Qantas on Monday in what will be the latest court blow for the airline after a scandal-plagued recent tenure. Qantas outsourced its baggage handlers, cleaners and ground staff in 2020, in a move the court ruled was designed to curb union bargaining power in wage negotiations. It appealed the ruling to the High Court but the decision was not overturned, paving the way for Monday's penalty. The Transport Workers Union has sought the maximum penalty of $121 million, while Qantas has urged Justice Michael Lee to impose a "mid-range" penalty between $40 million and $80 million. Qantas will cop the fine on top of a $120 million compensation payment it has made to the ground staff for their economic loss, pain and suffering since their jobs were outsourced during the pandemic. It has argued the actions were a mistake, not a deliberate breach of the law. Qantas also sold tickets to cancelled flights for several years, triggering more legal turmoil and a $100 million fine after it was sued by the Australian Competition and Consumer Commission. The carrier, which was under the control of Alan Joyce at the time of the illegal sacking, lost billions of dollars during the pandemic, which decimated the aviation sector. But the former CEO did not address the scandal when he spoke at an aviation conference on Thursday, instead spruiking his ability to keep the airline afloat in unprecedented times. "But here's the real insight: resilience isn't a reaction … it's a decision made years in advance, often when it's uncomfortable, even unpopular," he said. "Qantas was the only major Australian airline not to go bankrupt during or after the pandemic … that wasn't luck. That was resilience." Do you have a story tip? Email: newsroomau@ You can also follow us on Facebook, Instagram, TikTok, Twitter and YouTube. Qantas cops $90m fine after depriving workers of their 'human dignity' In news just in, Qantas has copped a $90 million fine for illegally sacking 1,800 workers during the Covid pandemic. The Transport Workers Union had sought the maximum penalty of $121 million, while Qantas urged Justice Michael Lee to impose a "mid-range" penalty between $40 million and $80 million. The Federal Court judge cited the "sheer scale of the contraventions, being the largest of their type" as a reason to impose a penalty that would deter other businesses from similar conduct. He ordered Qantas to pay $90 million in penalties, $50 million of which is to be paid directly to the union that brought the proceedings and highlighted the illegal conduct. "To deprive someone of work illegally is to deprive someone of an aspect of their human dignity, and this is not assuaged simply by expressions of regret," Justice Lee said. He was scathing about the embattled airline's conduct after the outsourcing, pointing to efforts to place a "less than candid" picture of the outsourcing decision before the court. In news just in, Qantas has copped a $90 million fine for illegally sacking 1,800 workers during the Covid pandemic. The Transport Workers Union had sought the maximum penalty of $121 million, while Qantas urged Justice Michael Lee to impose a "mid-range" penalty between $40 million and $80 million. The Federal Court judge cited the "sheer scale of the contraventions, being the largest of their type" as a reason to impose a penalty that would deter other businesses from similar conduct. He ordered Qantas to pay $90 million in penalties, $50 million of which is to be paid directly to the union that brought the proceedings and highlighted the illegal conduct. "To deprive someone of work illegally is to deprive someone of an aspect of their human dignity, and this is not assuaged simply by expressions of regret," Justice Lee said. He was scathing about the embattled airline's conduct after the outsourcing, pointing to efforts to place a "less than candid" picture of the outsourcing decision before the court. Treasurer admits 'a lot of work to do' for productivity Treasurer Jim Chalmers is warning there is no quick fix for productivity as the government is set to commence its much-hyped round table. "Productivity has been elusive over the last couple of decade, but it will be essential to the couple of decades ahead. That's what motivates and drives us in this economic reform round table," he told reporters on Monday. "This productivity challenge has been bedevilling our economy for a couple of decades. The weakest decade for productivity growth in the last 60 years was the Coalition decade. That is the situation we inherited. It will take some time to turn around. "We have a lot of work to do." Treasurer Jim Chalmers is warning there is no quick fix for productivity as the government is set to commence its much-hyped round table. "Productivity has been elusive over the last couple of decade, but it will be essential to the couple of decades ahead. That's what motivates and drives us in this economic reform round table," he told reporters on Monday. "This productivity challenge has been bedevilling our economy for a couple of decades. The weakest decade for productivity growth in the last 60 years was the Coalition decade. That is the situation we inherited. It will take some time to turn around. "We have a lot of work to do." 'Boring' Aussie dad's first move after winning lottery A self-described "boring guy" headed straight to Google after landing $1.6 million as one of four division one winners in the Saturday Lotto. The Armidale father went through all the questions in his head via the search engine, admitting he was unable to sleep after the huge win. 'It's all a bit surreal. When I checked my ticket on my online account, my first reaction was 'Holy dooly!'. It was crazy to see right in front of me," he told lottery officials. 'A thousand thoughts started going through my mind. I was wondering whether it was real or not, and what I needed to do now." A self-described "boring guy" headed straight to Google after landing $1.6 million as one of four division one winners in the Saturday Lotto. The Armidale father went through all the questions in his head via the search engine, admitting he was unable to sleep after the huge win. 'It's all a bit surreal. When I checked my ticket on my online account, my first reaction was 'Holy dooly!'. It was crazy to see right in front of me," he told lottery officials. 'A thousand thoughts started going through my mind. I was wondering whether it was real or not, and what I needed to do now." World leaders move to avoid unwanted Trump scenario European and NATO leaders announced they will join Ukraine President Volodymyr Zelensky at the White House to present a united front in talks with Donald Trump on ending Russia's war in Ukraine. Leaders from Britain, France, Germany, Italy and Finland are rallying around the Ukrainian president after his exclusion from Trump's summit on Friday with Russian President Vladimir Putin. Their pledge to be at Zelensky's side at the White House on Monday is an apparent effort to ensure the meeting goes better than the last one in February, when Trump berated Zelenskyy in a heated Oval Office encounter. 'The Europeans are very afraid of the Oval Office scene being repeated and so they want to support Mr Zelensky to the hilt,' said retired French Gen. Dominique Trinquand, a former head of France's military mission at the United Nations. 'It's a power struggle and a position of strength that might work with Trump,' he said. Read more from Associated Press here. European and NATO leaders announced they will join Ukraine President Volodymyr Zelensky at the White House to present a united front in talks with Donald Trump on ending Russia's war in Ukraine. Leaders from Britain, France, Germany, Italy and Finland are rallying around the Ukrainian president after his exclusion from Trump's summit on Friday with Russian President Vladimir Putin. Their pledge to be at Zelensky's side at the White House on Monday is an apparent effort to ensure the meeting goes better than the last one in February, when Trump berated Zelenskyy in a heated Oval Office encounter. 'The Europeans are very afraid of the Oval Office scene being repeated and so they want to support Mr Zelensky to the hilt,' said retired French Gen. Dominique Trinquand, a former head of France's military mission at the United Nations. 'It's a power struggle and a position of strength that might work with Trump,' he said. Read more from Associated Press here. Rush hour chaos as city-bound lanes closed Sydney has been plunged into traffic chaos after a five-vehicle crash on the Anzac Bridge, with cars backed all the way up to Leichhardt. The crash happened in the eastbound lanes about 6.30am on Monday. Live traffic cameras show three of the four eastbound lanes are blocked, and the gridlock stretches back almost 3km down the A44. The right-hand westbound lane is also blocked by emergency response vehicles. An Ambulance NSW spokesman said five vehicles were involved in the crash; three cars, a motorbike and a truck. All people who needed to be checked by paramedics had minor injuries, the spokesman said. The male motorbike rider was still however taken to the Royal Prince Alfred Hospital. Images show at least four police vehicles and two road crews are on scene. A damaged dark-coloured sedan stopped sideways across two lanes was put onto a tow truck about 7am. There is also a cement truck which appears to have been involved in the crash. Live Traffic NSW are advising motorists to slow down to 40km/h and plan for their commute to take extra time. - NewsWire Sydney has been plunged into traffic chaos after a five-vehicle crash on the Anzac Bridge, with cars backed all the way up to Leichhardt. The crash happened in the eastbound lanes about 6.30am on Monday. Live traffic cameras show three of the four eastbound lanes are blocked, and the gridlock stretches back almost 3km down the A44. The right-hand westbound lane is also blocked by emergency response vehicles. An Ambulance NSW spokesman said five vehicles were involved in the crash; three cars, a motorbike and a truck. All people who needed to be checked by paramedics had minor injuries, the spokesman said. The male motorbike rider was still however taken to the Royal Prince Alfred Hospital. Images show at least four police vehicles and two road crews are on scene. A damaged dark-coloured sedan stopped sideways across two lanes was put onto a tow truck about 7am. There is also a cement truck which appears to have been involved in the crash. Live Traffic NSW are advising motorists to slow down to 40km/h and plan for their commute to take extra time. - NewsWire Qantas set for big fine after illegally sacking workers Australia's largest airline is staring down the barrel of another nine-figure fine for illegally sacking more than 1800 workers during the COVID-19 pandemic. The Federal Court will hand down a hefty penalty to Qantas on Monday in what will be the latest court blow for the airline after a scandal-plagued recent tenure. Qantas outsourced its baggage handlers, cleaners and ground staff in 2020, in a move the court ruled was designed to curb union bargaining power in wage negotiations. It appealed the ruling to the High Court but the decision was not overturned, paving the way for Monday's penalty. The Transport Workers Union has sought the maximum penalty of $121 million, while Qantas has urged Justice Michael Lee to impose a "mid-range" penalty between $40 million and $80 million. Qantas will cop the fine on top of a $120 million compensation payment it has made to the ground staff for their economic loss, pain and suffering since their jobs were outsourced during the pandemic. It has argued the actions were a mistake, not a deliberate breach of the law. Qantas also sold tickets to cancelled flights for several years, triggering more legal turmoil and a $100 million fine after it was sued by the Australian Competition and Consumer Commission. The carrier, which was under the control of Alan Joyce at the time of the illegal sacking, lost billions of dollars during the pandemic, which decimated the aviation sector. But the former CEO did not address the scandal when he spoke at an aviation conference on Thursday, instead spruiking his ability to keep the airline afloat in unprecedented times. "But here's the real insight: resilience isn't a reaction … it's a decision made years in advance, often when it's uncomfortable, even unpopular," he said. "Qantas was the only major Australian airline not to go bankrupt during or after the pandemic … that wasn't luck. That was resilience." Australia's largest airline is staring down the barrel of another nine-figure fine for illegally sacking more than 1800 workers during the COVID-19 pandemic. The Federal Court will hand down a hefty penalty to Qantas on Monday in what will be the latest court blow for the airline after a scandal-plagued recent tenure. Qantas outsourced its baggage handlers, cleaners and ground staff in 2020, in a move the court ruled was designed to curb union bargaining power in wage negotiations. It appealed the ruling to the High Court but the decision was not overturned, paving the way for Monday's penalty. The Transport Workers Union has sought the maximum penalty of $121 million, while Qantas has urged Justice Michael Lee to impose a "mid-range" penalty between $40 million and $80 million. Qantas will cop the fine on top of a $120 million compensation payment it has made to the ground staff for their economic loss, pain and suffering since their jobs were outsourced during the pandemic. It has argued the actions were a mistake, not a deliberate breach of the law. Qantas also sold tickets to cancelled flights for several years, triggering more legal turmoil and a $100 million fine after it was sued by the Australian Competition and Consumer Commission. The carrier, which was under the control of Alan Joyce at the time of the illegal sacking, lost billions of dollars during the pandemic, which decimated the aviation sector. But the former CEO did not address the scandal when he spoke at an aviation conference on Thursday, instead spruiking his ability to keep the airline afloat in unprecedented times. "But here's the real insight: resilience isn't a reaction … it's a decision made years in advance, often when it's uncomfortable, even unpopular," he said. "Qantas was the only major Australian airline not to go bankrupt during or after the pandemic … that wasn't luck. That was resilience."
