
The Big Question: How can we cut house prices and keep using concrete?
It also produces roughly 250 million tonnes of carbon per year. That's more than the entire emissions of France in 2023 (216.7 million tonnes).
With the EU Clean Deal's pledge to slash emissions by 90% by 2040, but the need for continued construction ever present, something needs to change.
Concrete is the most widely-used material in the world, after water. So when deciding how to apply their innovative technology, despite it being applicable to bioplastics, regular plastics and paper, Paebbl opted to focus on concrete for maximum effect.
In this episode of The Big Question, Angela Barnes sits down with Marta Sjögren, co-founder & co-CEO of Paebbl to discuss their technology which helps to trap carbon dioxide in concrete.
'Concrete is difficult to decarbonise because cement is difficult to decarbonise. Cement also, for various reasons, hasn't been really innovated on for quite a long time. There's really been no incentives,' Marta told The Big Question.
But with the climate urgency, complex supply chains leading to rising prices and a general need for industrial resilience, the time is now.
Paebbl has developed a technique which speeds up a natural process, which usually takes centuries, down to just an hour.
Drawing CO2 from the atmosphere, the gas merges with magnesium silicates or calcium silicates to form a carbonate rock. This is then powdered down to create an industrial filler that can be mixed into concrete, reducing the quantity of cement needed in the mix.
Every tonne of Paebbl's material stores up to 300 kg of CO2. Traditional cement emits around 600 kg of CO2 for every tonne produced, according to the IEA. Depending on how much of Paebbl's material is mixed into concrete, it could reduce the carbon footprint of concrete by up to 70%.
'The built environment, because it is such a huge source of emissions today, if you can flip that equation and if every single building can be storing a little bit of carbon as a carbon custodian, I think that goes a long way, both economically and environmentally,' Marta added.
Despite only being a 3 year old company, Paebbl has already made enormous leaps. They've received backing from Amazon and the world's biggest cement manufacturer, Holcim, and over the course of 3 scale ups, have grown 1000 fold.
'We've just completed our demo plant in record time. So industry average time is about two to three years for building up such a project. We built ours in about 15 months and also under the industry average budget as well, under 10 million euros.
'Now the next step is about scaling that up to an industrially sized production facility.'
While Paebbl are still producing at a small scale, the cost of their material is currently higher than traditional concrete ingredients, however as they continue to grow and produce larger amounts that cost will reduce.
'We foresee that we will be quite price competitive and that's because we're using CO2, which is usually a waste stream, and as an input in the mix,' Marta explained.
Plus as it's a negative emissions technology, there's no carbon tax to pay either.
In the long run, Marta hopes this will help reduce the cost of housing in Europe. Though she did stress the need for regulation to support the testing of new materials and the speed at which they can come to market.
'I believe that private companies will be at the very centre of this, leading the way in terms of creating a blueprint for how you can use the built environment as a sustainability solution and also save money.
'But let's not forget, most concrete today is used by public spaces. So hopefully the public projects that are going to be built in the coming decade, or slightly more than a decade, will learn quickly from the private sector and also therefore enable the larger scale up of these technologies.'
The Big Questionis a series from Euronews Business where we sit down with industry leaders and experts to discuss some of the most important topics on today's agenda.
Watch the video above to see the full discussion on decarbonising the construction industry.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Euronews
3 days ago
- Euronews
EU, US closer to clinching trade deal text as Washington shares update
The United States has reverted to the European Commission over the heavily-anticipated joint statement that underpins the trade agreement reached between Ursula von der Leyen and Donald Trump in late July, the EU's executive confirmed on Thursday. "I'm now happy to confirm that we have received a text from the US with their suggestions for, let's say, getting closer to that finalisation of the document," spokesperson Olof Gill told reporters. "So we're going to look at that now." The US and the EU reached a political agreement ending the trade dispute between the two blocs more than two weeks ago, when US President Donald Trump and European Commission President Ursula von der Leyen met in Scotland. The parties agreed that the US will set 15 % tariffs on EU goods, with the bloc also committing to purchasing US energy products worth €750 billion and to investing a further €600 billion Stateside before the end of Trump's term. But the two sides have since been making contradictory claims about the content and scope of the deal. The joint US-EU statement will not be legally-binding but it is highly important because it will set technical details and include the list of goods that will be exempt from tariffs. Gill would not be drawn to comment on when the text might be finalised, saying that "the speed with which that happens depends on both sides giving it full engagement and full focus and from our side we can certainly say that we will be doing so". Further technical and political engagement between the two sides should now take place, with the EU set to "make our own suggestions back", Gill said. "We ping pong it forward and back until we get to a final text, and I hope we can get there soon." Some European manufacturers have bemoaned the delays in the implementation of the deal, chief among them the automotive industry for which the tariff rate has not been reduced to 15% yet and remains at 27.5%. The EU Commission spokesman reiterated on Thursday that he is not concerned that the US president has not yet signed the executive order on car imports, arguing: "The US has made political commitments to us in this respect, and we look forward to them being implemented."


Euronews
5 days ago
- Euronews
EU signs €500 million loan to secure Ukraine's energy security
The European Commission signed a guarantee agreement with the European Bank for Reconstruction and Development (EBRD) to mobilise €500 million for Ukraine's energy sector. The loan, which would be financed under the EU's Ukraine Investment Framework, would allow Ukraine's state-owned Naftogaz to finance emergency gas purchases. The agreement aims to restore energy sources ahead of the autumn and winter months. Russia has recently intensified its attacks on energy infrastructure, causing storage reserves to drop to their lowest level in more than a decade, local media reported. "These attacks on civilian infrastructure occurring at increased intensity in the first half of 2025 have resulted in significant production losses and a stress situation on the reserves of the country ahead of the next winters," the European Commission wrote in a statement on Wednesday. The energy company confirmed it would source natural gas competitively from over 30 prequalified suppliers and that its contracts would meet European standards. "This is a clear signal that our partners understand the scale of the threat posed by Russia. Energy security today and energy independence in the future are our strategic priorities," Sergii Koretskyi, Chief Executive Officer of Naftogaz said. Ukraine's Prime Minister Yulia Svyrydenko called it a "record-breaking agreement for Ukraine" in a post on Telegram, adding that it is the EBRD's largest project in the country. "For the first time, such a loan is provided under EU guarantee, without Ukraine's state guarantee," Svyrydenko said. "This will allow Ukraine to better prepare for the heating season and provide Ukrainian homes with heat and light even on the most difficult days of winter," she added.


Euronews
5 days ago
- Euronews
Warning signs in Europe's job market: Workers now brace for tariffs
Much attention has been given to how US import tariffs might hit Europe's industries and corporate giants as the once-solid transatlantic trading relationship faces one of the biggest challenges of the modern era. One area that has been largely ignored — the fate of workers — could also suffer, as ripples in the EU's economic stability lead to a reduction in job opportunities and weakened employment stability. Here's an overview of what to expect in the months ahead. Job vacancy rate One indicator of labour market health is the rate at which vacancies appear, a sign of how stable businesses feel. When lots of jobs are up for grabs, it tends to be a sign that companies are confident and ready to hire more people. When openings start to dry up, it usually means they're getting cautious. If vacancies are rising while unemployment is low, workers have more choice and bargaining power as demand is high relative to supply. But when available job offers fall, it's often the first hint that the labour market is slowing down. Employers generally hit pause on hiring well before they start letting people go, which is why vacancy rates are such an important early clue as to what's coming. And right now, the data shows risks ahead. In first-quarter figures released by the European Commission in June, there was a slight drop in the job vacancy rate, which came in at 2.4% in the eurozone. That's down from 2.5% in the final quarter of 2024. When looking at the yearly change, the drop is more significant, as the rate for the first quarter of 2024 was 2.9%. As seen in the graph below, the COVID-19 pandemic had the most pronounced impact on job vacancies, much more than the 2008-2009 economic crisis. While the market recovered somewhat in 2021 and 2022, vacancy rates are now dropping again. Vacancy rates dropped the most in Germany, Greece, Austria and Sweden, indicating that employers are growing more reluctant, if only marginally, to hire more people. For workers, a falling vacancy rate often means fewer opportunities to change jobs, less leverage to negotiate higher pay, and a longer wait to re-enter the market if they get laid off. If the decline seen at the start of 2025 continues, workers could find themselves in a much tougher bargaining position by the end of the year. Hours worked and overtime Another important indicator is the squeeze on working hours or indicators that show employers are cutting back shifts, a step often taken before moving to layoffs or instituting a hiring freeze. Overtime hours also decrease when employers trim shifts in response to falling demand or input shortages. In the EU, in 2024, people aged 20-64 years worked 36 hours on average per week, including full- and part-time work. This number refers to the hours people worked in their main job in the reference week. Countries with the longest working week were Greece at 39.8 hours, Bulgaria at 39, Poland at 38.9 and Romania at 38.8. By contrast, when it comes to European Union countries, the Netherlands had the shortest working week at 32.1 hours, followed by Austria, Germany and Denmark (all with 33.9 hours). The number of hours worked decreased by 0.3% in both the eurozone and the European Union in the first quarter of 2025, compared with the previous quarter, according to Eurostat. Compared with the same quarter of the previous year, hours worked increased by 0.1% in the eurozone and decreased by 0.2% in the EU. Fewer hours on the job does not just mean more free time. It often means less pay and fewer benefits, especially for hourly workers. If hours continue to shrink, the impact will be felt fastest among lower- and middle-income households already squeezed by increased living costs. Even if employment levels hold steady, underemployment — when workers have a job but can't get the hours they want — can rise. In the first quarter of 2025, 10.9% of the EU's extended labour force was underutilised, amounting to around 23.6 million people. This suggests that the erosion in job quality can run deeper than headline unemployment figures might immediately show. Labour rights Europe's institutional safeguards for workers are deteriorating, which is worrying when considering the economic shocks that could potentially be caused by tariffs in the future. The Labour Rights Index for 2024 flags gaps in legislation based on its assessment of labour protections across the world. It evaluates aspects like freedom of association, employment security and family responsibilities through a 0–100 scoring system. In Europe, countries such as Norway, Sweden, Finland, France and Italy score 94, while countries such as Germany and the UK score 88.5 and 88 respectively. While many EU countries score highly on paper, the index highlights persistent legislative gaps in areas such as protection against unfair dismissal and equal treatment for non-standard workers. These gaps mean that even in stable economic periods, large groups of workers remain less shielded from sudden job loss or deteriorating conditions. Meanwhile, the ITUC Global Rights Index 2025 shows how these legal weaknesses translate into reality, and tracks violations of labour rights such as restrictions on strikes, the formation of unions, and judicial access and protections on a yearly basis. According to ITUC, Europe saw its worst-ever average score in 2025, at 2.78, compared to 2.73 in 2024 and 2.56 in 2023. "Europe continued a rapid deterioration from 1.84 in 2014 — the biggest decline seen in any region worldwide over the past 10 years," the ITUC report highlights. According to the ITUC index, "nearly three-quarters of European countries violated the right to strike and almost a third of them arrested or detained workers. More than half were denied or restricted access to justice — a sharp increase from 32% in 2024." What does this mean? The economic signals of a slowing labour market — falling vacancy rates, shrinking working hours, and rising underemployment — suggest that workers may have less power to protect themselves just as their jobs and incomes come under strain. In other words, tariffs and other trade shocks could land much harder in 2025, not simply because the economy is cooling, but because the institutional defences that once helped workers weather downturns are eroding at the same time. With early warning signs already visible, the next few quarters will reveal whether these shifts are temporary tremors or the start of a deeper downturn for Europe's workforce. If the combination of tariff pressure and eroding rights persists, the cost could be measured not only in lost jobs, but in lasting damage to workers' bargaining power for years to come.