Kate Spade taps Ice Spice and Charli D'Amelio for spring 2025 campaign
Kate Spade New York has tapped Grammy-nominated artist Ice Spice and social media star and dancer Charli D'Amelio for its Spring/Summer 2025 global campaign.
Dubbed 'To The Ones Who Carry Us,' the campaign spotlights the universal roles friends play in a girl's life. At the center of the campaign is the Deco Chain Shoulder Bag, available in new seasonal colorways including Blue Multi Denim, Jungle Vine, Pistachio, Sweet Cream and Apricot Cream.
This campaign is a vibrant love letter to the friends who shape a girl's life,' said Eva Erdmann, CEO and brand president of Kate Spade New York.
'Since joining the brand, we've been exploring new meaningful ways to connect with a younger audience. In a world where digital interactions often overshadow genuine connections, the profound bond of friendship becomes, more than ever, an indispensable anchor. Kate Spade New York's latest campaign celebrates fierce friends: the ones who show up, have your back, and brighten the everyday. As Kate Spade herself once said, 'A good friend is like the perfect handbag – always by your side, effortlessly lifting your spirit, and making every adventure a little more fabulous.''
Aimed at connecting with a younger audience, the campaign introduces a fresh visual aesthetic and emotional storytelling that reflect the fast-moving, interconnected lives of Gen Z. Set against the backdrop of a bold urban cityscape, it highlights creative scenes that bring modern, relatable energy to the brand.
'Growing up in New York, I've always been a fan of Kate Spade and their iconic designs. This campaign was exciting to me because it's all about celebrating friendships,' said Ice Spice. 'My friends mean everything to me—they keep me grounded, especially my sister and cousins. They're the ones I call when I'm homesick, when I'm hyped, or when I just need to be reminded of who I am and where I came from.'
'I'm so excited to partner with Kate Spade New York,' added Charli D'Amelio. 'I've loved the brand for years, especially how its modern designs allow me to express my own personal style. I think it's really cool to see how this campaign celebrates the power of friendship and the joy it brings. It makes me think of the lifelong friendships I have that started as a child, growing up, going to school together, being in the same dance company, or new friends I've met through work or moving to new cities – I am so grateful to have had the amazing opportunity of forming friendships with new people along the way.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
France 24
a day ago
- France 24
Music show: Obongjayar calls out 'spineless' politicians on danceable album 'Paradise Now'
Culture 12:24 Issued on: Modified: From the show In this edition of our arts24 music show, Jennifer Ben Brahim chats with UK-based Nigerian musician Obongjayar. He's just released his second album called "Paradise Now", a danceable record inspired by partying. He even hosted a series of parties of the same name in London as he was producing the record. The Ivor Novello-nominated musician moved from Nigeria to London as a teenager and his music is infused with West African rhythms, pop, punk and dance. Aside from nightlife, "Paradise Now" also talks about love, religion, belonging and calling out political inaction – like on the diss track "Jellyfish".
Fashion Network
02-06-2025
- Fashion Network
StockX names new creative head
U.S. resale platform StockX announced on Monday the appointment of Daniel De Jesus Krueger to the role of vice president and head of creative. In his new role, Krueger will lead the Michigan-based company's global creative direction, defining its brand ethos and its application through design, imagery, tone of voice, and overall storytelling, according to a press release. An award-winning creative director with a career that spans over a decade across culture, sports, and music, Krueger joins StockX from entertainment group Fulwell Entertainment (formerly The Springhill Company, founded by LeBron James and Maverick Carter), where he led creative, storytelling, and branding for "The Shop", the Emmy-nominated show co-created by Paul Rivera and Randy Mims. Prior to that, Krueger led The Nike Brand Studio at Uninterrupted — a media company founded in 2014 by LeBron James and Maverick Carter — and oversaw work across the LeBron and Kobe brands as well as Sabrina Ionescu campaigns. Before that, he served at Laundry Service (now Wasserman), where he led art direction for T-Mobile's partnership with MLB and helped launch House of Hoops, a collaboration between Foot Locker and Nike. During his career, the creative has also worked on projects with major athletes including Shaquem Griffin, Mal Swanson, Andrew McCutchen, Bianca Andreescu, Diamond DeShields, Arike Ogunbowale, Darius Garland, Dina Asher-Smith, Sam Kerr, Devin Booker, Kyrie Irving, and LeBron James, among others. 'Daniel's track record speaks for itself — he understands the power of brand storytelling and knows what it takes to get a project over the line without sacrificing creative integrity,' said Stock CMO, Nick Karrat. 'His passion for sneaker and streetwear communities and his deep work with influential voices in culture, sports, and music make him a perfect fit for the team. We're thrilled to have him on board for this next chapter of the StockX brand story.' For the role, Krueger wil travel regularly to the resale firm's headquarters in Detroit. "I've been fortunate to spend my career working with brands and people I genuinely believe in — and StockX is no exception. I've followed it from the start and watched it grow into a global force," said Krueger. "As a Chicago native, it's especially meaningful to help shape the next creative chapter of a Midwest-born brand. StockX sits at the intersection of sports, music, and entertainment — that kind of cultural relevance doesn't happen by accident, and being part of what's next is incredibly exciting." Krueger's appointment comes just six months after StockX's top management reshuffle which saw the company's CEO Scott Cutler step down, effective December 31. The former chief was replaced by Greg Schwartz, the platform's co-founder, and president and COO, at the time.
France 24
31-05-2025
- France 24
Witness accusing Sean Combs of sexual assault defends online posts of 'great times'
"Isn't it true that Mr Combs never had unwanted nonconsensual forcible contact with you?" lawyer Brian Steel said to a former Bad Boys Records assistant testifying under the pseudonym Mia, during questioning that included displays of her personal social media posts. The testimony came as US President Donald Trump pondered aloud if he would offer 55-year-old Combs a pardon during a press conference at the White House Friday, saying "I don't know, I would certainly look at the facts." The facts are still unfolding in a trial that is expected to last into summer, in a case that revolves around Combs's relationship with his former girlfriend, singer Casandra "Cassie" Ventura. Earlier in the trial Ventura detailed years of alleged abuse and coercive, drug-fueled sex marathons with male prostitutes known as "freak-offs." This week, Mia described how her job between 2009 and 2017 became a nightmare as she worked to protect Ventura from Combs's fits of rage, or care for her after the attacks, tending to "busted lips," "bruises" and "a black eye." Combs would tell Mia to "go take care of her," adding that "we were not allowed" to go out until her injuries healed enough to conceal, Mia testified Thursday. She also testified that she personally endured abuses, including rapes, while working for Combs, recounting the painful and traumatic episodes with her head bowed. Instagram vs reality During cross examination on Friday, Steel confronted Mia with her social media posts, where she presented a much more positive image of her relationship with her boss. On a courtroom screen displaying Mia's Instagram posts, she called Combs "an extraordinary cultural phenomenon" and shared affectionate messages on his birthdays. Steel asked how she could publish such posts about a man she now accuses of sexual assault. "Of course you post the great times," Mia said. "Instagram is a place to show how great your life was even if it's not true." After Mia read her posts aloud, Steel questioned Mia's allegations, to which she replied twice "everything I said in this courtroom is true." "Ask any abuse victim's advocate and they could explain it to you much better than I could." On Thursday, Mia testified that Combs subjected her to "sporadic" instances of sexual violence, including at the artist's 40th birthday party at the Plaza Hotel in New York and his private residence in Los Angeles. "I just froze, I didn't react, terrified and confused," Mia said about one of the assaults. "He was the boss or the king, very powerful person," she said. "This is years and years before social media, Me Too, or any sort of example where someone had stood up successfully to someone in power such as him," she added. At the conclusion of the court's proceedings, jurors will have to determine whether that Grammy-winning artist and producer has used his fame, wealth and influence in hip-hop to support a criminal enterprise and sexual trafficking.
