Mets demote second former top prospect in two days
For the second straight day, the New York Mets have demoted a former top prospect to the minor leagues.
The Mets optioned infielder Luisangel Acuna to Triple-A Syracuse on Monday. The younger brother of Atlanta Braves star Ronald Acuna Jr. has started just five times over the last month due to offensive struggles, collecting only 18 at-bats in June.
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Luisangel Acuna was slashing .308/.357/.385 through April with five doubles, but his numbers dropped dramatically in May when he hit .204/.254/.222. June brought more struggles at .167/.211/.167.
Overall this season, Acuna carries a .241/.293/.283 line with no home runs and a poor 68 OPS+ — meaning he was 32% worse than the league average hitter. The Mets called up veteran outfielder Travis Jankowski to fill his roster spot.
Acuna joins catcher Francisco Alvarez in Syracuse after Alvarez was sent down Sunday before the Mets' series finale against the Philadelphia Phillies.
Alvarez has struggled at the plate all season, hitting .236/.319/.333 with just three home runs and 38 strikeouts in 35 games. He fractured the hamate bone in his left hand during spring training and didn't make his season debut until April 25.
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Just two seasons ago, Alvarez hit 25 home runs.
The Mets hope to get both players back on track offensively as they are part of the young core the team will need to rely on later this season and potentially in the playoffs.
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Forbes
15 minutes ago
- Forbes
Nike's Breaking4: Faith Kipyegon And The Global Branding Moonshot
Athlete, Faith Kipyegon, running the 1500m race at the Athlos NYC track meet at Randalls Island in ... More New York, US, on Thursday, Sept. 26, 2024. Alexis Ohanian aims to shake up women's track with Athlos, an event combining music, racing and bigger prize money. Photographer: Bryan Banducci/Bloomberg Nike's Breaking4 isn't just a race. It's a branding moonshot that's rewriting the playbook for women's sport. On June 26th in Paris, middle-distance legend Faith Kipyegon will attempt to become the first woman in history to run a sub-four-minute mile. While the world watches the clock, Nike is staging something parallel in ambition, different in form: a global campaign that fuses performance science, emotional storytelling, and cultural reframing into a single, high-stakes brand moment. Faith Kipyegon is accomplishing what was once thought impossible. By breaking records and redefining the limits of human performance, she is not just competing; she is transforming the narrative of what women can achieve in sports. Her journey is a testament to resilience, vision, and the relentless pursuit of excellence. This isn't corporate posturing. Nike's Breaking4 and Faith Kipyegon's quest aren't just aligned—they are reflections of the same belief: that boldness, when shared, can shift culture. One brand, one athlete, betting on the impossible together. With echoes of its ground-shifting Breaking2 marathon project, Nike's Breaking4 is building not only toward a finish line - but toward a shift in perception, visibility, and belief around women's athletic potential. Here's how the Swoosh is turning one athlete's quest into a multi-platform experience designed to inspire the world. What Is a Branding Moonshot? A branding moonshot is when a company invests in an audacious, high-risk campaign designed to redefine cultural narratives, not just market share. It's less about immediate ROI and more about reshaping what a brand stands for - and what's possible in its category. In the case of Breaking4, Nike isn't simply promoting a race; it's engineering a historic first, amplifying a human story, and challenging generational assumptions about gender and athletic limits. It's not marketing for margin - it's marketing for meaning. As Gillian Oakenfull highlights in her Forbes article, 'Winning With Women's Sports: Executing The KickGlass Marketing Playbook', brands that lead with purpose and authenticity in the women's sports market are not just driving cultural change but also achieving significant brand growth. Her assertion that 'being a force for good and driving brand growth are one and the same' underscores the strategic alignment of Nike's Breaking4 campaign with a broader cultural and commercial shift. Innovation as Experience Design At the heart of this effort is a campaign built on Nike's deepest brand truth: relentless innovation. That commitment is perhaps most evident in the technology Nike has developed around Kipyegon, who currently holds the women's mile world record at 4:07.64. For her Breaking4 bid, Nike has designed a 'Speed Kit' from the ground up. Kipyegon will wear a pair of Victory Elite FK spikes - featherlight at 85 grams and equipped with Zoom Air pods that return up to 90% of energy with each stride. Anchored by a razor-thin carbon plate and titanium pins, the shoe is tuned to her exact biomechanics. But the real revolution lies above the ankle. Nike's Fly Suit - a one-piece aerodynamic race suit - features textured bumps called Aeronodes that manipulate airflow to reduce drag, much like the dimples on a golf ball. Strategically ventilated and sculpted for compression in the right places, it's designed to help Kipyegon conserve energy at 15 mph over four punishing laps. And perhaps the most radical innovation of all? The FlyWeb Bra - a 3D-printed, seamless piece of racewear designed specifically for Kipyegon. Printed from thermoplastic polyurethane and mapped to her anatomy using computational design, it delivers support without bulk and breathability like nothing else on the market. It's not built for a season - it's built for a single mile. As Tim Newcomb reports in Forbes, Nike's innovation team worked directly with Kipyegon to prototype gear tailored to her biomechanics and race-day conditions—right down to the 3D-printed titanium pins in her spikes and the energy return of the Zoom Air unit. This is branding not as advertising, but as experience design. Every piece of gear reinforces Nike's identity as a performance-first innovator, engineered for athletes on the edge of what's possible. Mythologizing the Athlete: Storytelling With Stakes Great brands don't just market - they mythologize. And Nike, through its two-part docuseries on Prime Video, is doing just that. Titled Breaking4: Faith Kipyegon vs. the 4-Minute Mile, the series chronicles not just Kipyegon's training, but her humanity: a mother, a champion, a dreamer chasing something once deemed out of reach. The campaign elevates what could have been a single live-stream into a global narrative arc. Part one builds anticipation, while part two, to be released post-race, ensures emotional connection regardless of the outcome. It's smart marketing - but it's also sincere storytelling. Orchestrating Belief on Social Media In an era of oversaturation, Nike's social strategy for Breaking4 is a masterclass in digital minimalism and emotional precision. On Instagram, the brand has prioritized cinematic short-form clips that center Kipyegon's voice, not slogans - giving fans intimate glimpses of her training, her family, and her dream. On X (formerly Twitter), Nike has leaned into threaded storytelling, breaking down everything from the biomechanics of pacing to the cultural significance of the mile barrier. Meanwhile, across TikTok and YouTube Shorts, the focus is on micro-moments of awe - Kipyegon floating in the Fly Suit, slow-motion spikes crushing the track - designed for shares, not sales. Hashtags like #Breaking4, #FaithInFaith, and the echo of Kipchoge's mantra #NoHumanIsLimited have fostered a digital groundswell. Rather than blast every platform with the same message, Nike has tailored each channel to amplify a different emotional note, turning social media into an orchestral score for belief. YouTube as the Global Stage While Prime Video hosts the docuseries, YouTube is Nike's open-access arena - the platform where the brand is livestreaming the race and releasing cinematic trailers, athlete features, and behind-the-scenes content. The official Breaking4 Live stream is already scheduled on Nike's YouTube channel, positioning the platform as the digital stadium for a global audience. It's a smart move: YouTube offers reach, shareability, and real-time engagement - all critical for turning a one-hour race into a worldwide moment of belief. Science as a Supporting Character What may be the most innovative - and understated - component of Breaking4 is Nike's investment in mindset as a performance variable. The company is leveraging cutting-edge biometric data, performance psychology, and even digital twin modeling to help Kipyegon visualize success and condition her physiology to deliver it. Using heart rate variability, lactate thresholds, and predictive simulations, Nike's Applied Performance Innovation team has mapped a detailed strategy for race day. Rotating pacers, pacing lights on the track, optimal weather windows - nothing is left to chance. It's performance art informed by performance science. And it's also branding at its most human. By treating the athlete not as a billboard but as a collaborator, Nike transforms the role of sponsorship into one of empowerment. The brand isn't just behind Kipyegon - it's beside her. Marketing as Mythology: Redefining the Finish Line Nike has long operated at the intersection of sport and society, and with Breaking4, it is once again pushing the boundaries of what achievement looks like - and who gets to define it. For decades, the sub-four-minute mile has been a milestone reserved for men, with Roger Bannister's 1954 breakthrough often serving as shorthand for transcending limits. By staging Kipyegon's attempt with as much fanfare, science, and spectacle as Kipchoge's Breaking2, Nike sends a clear message: women's excellence is just as worthy of mythology. This kind of parity in marketing investment - from product to production to promotion - is still rare in sport. That Nike has committed to such an effort sets a new benchmark not only for athletics, but for how brands contribute to shaping public perception and possibility. The Business of Belief Whether or not Kipyegon breaks four minutes, Nike's campaign is already a success. It owns the conversation, deepens brand affinity, and reinforces its core positioning: daring to dream bigger, run faster, and break what was thought unbreakable. This is branding as belief architecture. Not just betting on the impossible - but building the infrastructure that makes it plausible. In a world where hype fades fast and meaning endures, Nike's Breaking4 reminds us that the most powerful stories are the ones that dare to redefine the limits. Faith Kipyegon isn't the only one making a moonshot. Nike is right there with her through Breaking4 - not chasing speed, but meaning. Together, they're not just racing the clock. They're rewriting it.

Associated Press
20 minutes ago
- Associated Press
Keegan Bradley would be a shoo-in for the Ryder Cup except that he's the American captain
CROMWELL, Conn. (AP) — The question about playing in the Ryder Cup was inevitable. For the Americans who have spent time with Keegan Bradley over the last year, the answer he gave on the 18th green was as pure as the 6-foot putt he had just made to win the Travelers Championship. 'Go USA!' was all Bradley said. 'Of course he wants to play,' Justin Thomas had said two days before the 39-year-old Bradley posted a 63-68 weekend to win. 'I think his main priority is for the U.S. to win the Ryder Cup. In his heart, he does not care if he's playing or captaining as long as the U.S. wins. Obviously if he could choose, it would be winning as a captain and a player. 'But everything has been so player-first with him,' Thomas said. 'If everybody wants him on the team, I think he'll be on it.' There is no getting around it now. The idea of Bradley playing at Bethpage Black in New York for the Sept. 28-30 matches first came up a year ago when he took the job. A month later, he beat the best PGA Tour players at the BMW Championship. Even then, being a playing captain seemed like a long shot. But now, after a late rally to win the Travelers Championship — a signature event with another loaded field — Bradley has more PGA Tour individual titles than anyone but Scottie Scheffler over the last year. 'Is that true?' Bradley said Sunday evening as his eyes widened, unclear if the surprise in his voice was more about his own achievement or concern about his potential Ryder Cup team. Forget the numbers and look at the game. Bradley has been one of the better American players the last three years and should have been picked for Marco Simone in 2023, when he finished at No. 11 in the standings. He played the opening two rounds at the Travelers Championship with Rory McIlroy. They looked like competitors, not a pairing of Europe's best and America's captain. 'I've had the thought if it was anybody else but me as captain — before this week — I'd be strongly considered,' Bradley said. 'Now we're in an interesting spot. I'm going to have to think about this.' McIlroy already was thinking along those lines. This was only the second time he had played with an active American captain — the other was Jim Furyk in 2017, who at age 47 was ranked No. 79 in the world. Bradley is the youngest Ryder Cup captain since 1963 and is No. 7 in the world. 'If he doesn't finish in the top six and he doesn't pick himself, then you could say America aren't going with their very best,' McIlroy said the day before Bradley won. 'But at the same time, they're very deep and they have a lot of great players who can step in and fill the spots. 'He's found himself in quite a peculiar situation.' Bradley, whose world ranking is a career best, is No. 9 in the Ryder Cup standings. Since the U.S. revamped its system in 2008 to allow for at least four captain's picks, the No. 9 player has been left out four times — Cameron Young (2023), Bubba Watson (2016), Hunter Mahan (2012) and Anthony Kim (2010). All but Young was because of form or injury. There are two months to go until the leading six Americans qualify, and then six captain's picks are chosen a week later. That's still a lot of golf. 'It's too early,' said Scheffler, while also acknowledging time is running out. He figured most Americans would be playing six more times (including the Travelers) before the team is determined. 'There's years where teams look pretty obvious. And then there's years where there's more decision-making that has to go on,' Scheffler said. 'I feel like at the beginning of the year, you're like, 'Who's going to be on the team?' And then eventually, toward the end of the year, most spots sort themselves out. That's what I think is going to happen.' Bradley is playing the Rocket Mortgage Classic this week. Still to come is the British Open (with a bump in Ryder Cup points), and two $20 million purses in the PGA Tour postseason (Ryder Cup points are tied to money). Bradley has been pumping up the Americans throughout the year, with one message for them to bring that winning mentality to Bethpage Black. 'I keep telling him, 'I think you should bring your clubs.' That's what I tell him in response,' Xander Schauffele said. 'He says he's playing the best golf of his career. We have some pretty obvious Americans that have been playing consistently well. But I feel like he's definitely in that six-to-eight echelon of guys who bring it every week. I think he's in a tough spot.' Bradley is not giving up his role of captain — 'I've put too much work into this,' he said — and he still has one more assistant to appoint to join Jim Furyk, Brandt Snedeker and Kevin Kisner. That could be geared toward his decision to play. Is Tiger Woods available? He was a playing captain in the Presidents Cup at Royal Melbourne in 2019, the year Woods was the Masters champion. The Presidents Cup is far less intense than the Ryder Cup. The last playing captain at the Ryder Cup was Arnold Palmer in 1963 (which also felt like a one-sided exhibition at the time). What can't be overlooked is the obvious: If not for Bradley being captain, he's be an obvious choice. It would be a shame if Bradley missed out playing in two straight Ryder Cups — one because he wasn't picked, the other because he was picked (as captain). 'He keeps talking about how other people are the heartbeat of the team,' Schauffele said. 'But I think he would be the heartbeat of the team if he played at Bethpage.' ___ AP golf:


Forbes
26 minutes ago
- Forbes
Arizona's Best Batter Joins Club's Top Pitcher On MLB Injury List
Arizona's Corbin Carroll is one of the top table-setters in the majors. (Photo by Christian ...) The title chances of the Arizona Diamondbacks were last seen heading out to sea on an injury wave threating to burst into a tidal wave. The 2003 National League champions had already lost star pitcher Corbin Burnes, relievers A.J. Puk and Justin Martinez, and catcher Gabriel Moreno when All-Star outfielder Corbin Carroll – widely considered their best player – suffered a fractured wrist over the weekend. For the D'backs, who entered play Tuesday just two-and-a-half games short of the National League's third wild card berth, that news hit with the force of another nail in the coffin. Carroll, 24, has 20 homers in 72 games and is a catalyst at the top of the lineup. He has nine extra-base hits in 13 games this month. Although the team placed the slugger on the injured list, it did not indicate how long he'll be out with what was termed a 'chip fracture' in his left wrist. Carroll is a left-handed hitter. The 2023 NL Rookie of the Year was hurt when Toronto relief pitcher Justin Bruihl hit him on the wrist with a sinker that didn't sink. The pitch was timed at 91 mph. It's just the latest and greatest disaster for the Diamondbacks. Burnes needed Tommy John elbow surgery expected to cost him the rest of this season and most of next. Ditto Puk and Martinez. Moreno will return sooner from his fractured index finger but his absence may last well into July. It may take three men to replace the young All-Star. The team has already announced that Geraldo Perdomo will be the new leadoff man, Randal Grichuk will play right field, and Jake McCarthy – promoted from Triple-A Reno – will fill the vacant roster spot. Fortunately for manager Torey Lovullo, Arizona has a robust offense even without Carroll's speed-plus-power package. Ketel Marte is having another All-Star season and could be joined on the NL's squad for this year's game by Eugenio Suarez, who hit four home runs in one game against Atlanta. Josh Naylor and Lourdes Gurriel Jr. also swing potent bats. The D'backs entered play Tuesday fourth in the NL West at 40-38. They rank third, trailing only the Dodgers and Yankees, with an average of 5.19 runs per game. Carroll, the catalyst, had 58 extra-base hits – 22 of them home runs – and 35 stolen bases last season.