Thai Obayashi, Saha Group Launch Luxury Hotel Venture
The collaboration follows the successful Kingsquare project on Rama III Road, where Thai Obayashi served as the main contractor under Saha Group's assignment. The strong relationship and mutual trust established through that project have now culminated in this new joint venture—their first partnership in real estate development. The two parties have also joined forces with Seibu Prince Hotels Worldwide, a core company of Japan's Seibu Group and a renowned global hotel operator.
Mr Pornchai Sittiyakorn, President of Thai Obayashi Corporation Limited, stated that the project will feature 200 high-end guest rooms along with an array of facilities, including banquet halls, meeting rooms, fine-dining restaurants, and an international-standard spa. The hotel will form part of a larger mixed-use development, which will also offer office space and full-service retail areas.
'This partnership marks a major milestone, evolving from a traditional business relationship to a strategic alliance. We believe this hotel will play a significant role in boosting the economy and enhancing Thailand's global image,' Mr Pornchai said.
Mr Vichai Kulsomphob, CEO and Executive Chairman of Saha Pathana Inter-Holding Public Company Limited, added that the hotel will be operated by Seibu Prince Hotels Worldwide, a well-regarded Japanese hotel brand known for world-class service. This aligns with the shared vision of Thai Obayashi and Saha Group to deliver an exceptional guest experience. Construction is expected to be completed, and the hotel opened, by 2029.
'This hotel reflects our aim to revitalise the historic Ratchadamri area. Through this collaboration with Thai Obayashi, we aspire to create a new landmark in the heart of Bangkok. Meanwhile, operation by Seibu Prince Hotels Worldwide will ensure global standards and elevate service quality to support Thailand's tourism sector,' Mr Vichai said.
Mr Toshihiro Matsuo, Senior Vice President and Executive Managing Officer of Seibu Prince Hotels Worldwide, commented: 'We are incredibly excited to partner with Thai Obayashi and Saha Group on this prestigious project in Bangkok, a city that perfectly aligns with our vision for global expansion.'
'This collaboration underscores our commitment to bringing Japanese-origin hospitality experiences to key international markets. We are confident that our distinctive approach—combined with the project's prime location and outstanding design—will deliver a truly memorable experience for both business and leisure travellers, setting a new benchmark for luxury hospitality in Bangkok.'
Envisioned as a 'Garden in the Sky,' the hotel will span floors 26 to 36 of the tower. Guests will enjoy panoramic views of the city from the main lobby on the 27th floor and unwind at the infinity pool. The property will also include a Japanese restaurant with private dining rooms, as well as a full suite of amenities including a lounge and bar, spa, fitness centre, club lounge, and flexible banquet and meeting spaces.
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