Liberty Home Loans Help Buyers Embrace Coastal Living
Coastal proximity is a key driver in Australian internal migration, and non-bank lender Liberty has flexible home loans to help buyers chasing the surf-side lifestyle.
MELBOURNE, AUSTRALIA / ACCESS Newswire / May 18, 2025 / While capital cities remain the focus for employment and international migration, a new study from the University of Sydney shows climate, education levels and tourism industries are driving coastal moves.
As a leader in the Australian mortgage space, non-bank lender Liberty helps borrowers with all kinds of lifestyle preferences to secure home loans and move to their dream location.
Bernadine Pantarotto, Communications Manager, says those looking to make a sea change and buy property could benefit from working with a free-thinking lender.
"As more people seek out the lifestyle benefits of coastal towns, our flexible home loans can accommodate various financial situations. This could make it easier for borrowers to achieve their dream of seaside living," said Ms. Pantarotto.
Unlike traditional lenders, Liberty takes a holistic approach to credit assessment, combining risk-based pricing with personalised customer service and greater choice.
"At Liberty, we look beyond just the numbers and consider the full picture of each borrower's financial situation to help find a tailored solution," Ms. Pantarotto said.
"Our flexible home loan options could help more Australians access the financing they need - regardless of smaller deposits, variable income sources or complex credit histories."
Whether borrowers are purchasing their first home, refinancing, or expanding a property portfolio, Liberty can help.
"Our range of home loan solutions, including low doc and low deposit home loans, could help more people say 'yes' to their property plans," said Ms. Pantarotto.
Beyond home loans, Liberty's lending options also include personal, car, business, commercial, and SMSF loans.
"We take the time to listen and find creative ways to support them in achieving their goals, and we've proudly helped over 900,000 free thinkers make their dreams a reality," said Ms. Pantarotto.
With over 27 years of experience, Liberty remains committed to helping more Australians get and stay financial.
About LibertyAs one of Australia's leading non-bank lenders, Liberty offers innovative solutions to support customers with greater choice. Over more than 27 years, this free-thinking approach to loan solutions has seen more than 900,000 customers across a wide range of home, car, business and personal loans, as well as SMSF lending and insurance. Liberty remains the only non-bank lender with an investment-grade credit rating offering custom and prime solutions to help more people get financial.
Approved applicants only. Lending criteria apply. Fees and charges are payable. Liberty Financial Pty Ltd ACN 077 248 983 and Secure Funding Pty Ltd ABN 25 081 982 872 Australian Credit Licence 388133, together trading as Liberty Financial.
ContactLaura OrchardMedia CoordinatorP: +61 3 8635 8888E: mediaenquiries@liberty.com.au
SOURCE: Liberty
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Insider
2 hours ago
- Business Insider
Qantas is pulling the plug on Jetstar Asia — and 500 jobs
Qantas is shutting down Jetstar Asia, its Singapore-based budget carrier, blaming rising operating costs and a crowded market. The budget airline will cease operations on July 31 after more than two decades. Jetstar Asia will continue flights until then on a "progressively reduced schedule," Qantas said in a statement on Wednesday. "Despite delivering exceptional customer service and operational reliability, Jetstar Asia has been impacted by rising supplier costs, high airport fees, and intensified competition in the region," the Australian company said. Jetstar Asia flies 16 routes from Singapore to destinations in Malaysia, Thailand, Indonesia, Japan, the Philippines, China, Sri Lanka, and Australia. Jetstar operations in Australia, New Zealand and Japan will not be affected. Customers booked on canceled flights will be offered full refunds, and Qantas will try to move them to other airlines where possible. The shutdown will also result in the loss of more than 500 jobs, a Jetstar Asia spokesperson told Business Insider. Affected employees will be given redundancy benefits and assistance with other roles within Qantas and other airlines. Qantas added that 13 Jetstar Asia Airbus A320 aircraft will be progressively redirected to Australia and New Zealand. Qantas did not immediately respond to a request for comment. Competition among budget carriers in Southeast Asia was "brutal," Alan Tan, a professor specializing in aviation law at the National University of Singapore's Law School, told Business Insider. "The departure is a great loss from the viewpoint of price and service competition for travellers," he said. Virgin Australia IPO The closure comes on the same day that Virgin Australia announced its intention to list on the stock market in Sydney on June 24. The shares will be priced at A$2.90, raising A$685 million and valuing the company at A$2.3 billion. The IPO will allow some existing investors, including Bain Capital, Qatar Airways Group, and the Virgin Group, to realize part of their holdings. Investors participating in the offer are expected to hold about 30% of shares on issue, with the remainder being held by existing investors. Virgin carries about 20 million passengers a year on more than 100 aircraft. It operates 76 routes to 38 destinations across its domestic and short-haul international airline business. From next week it will start long-haul international services between Australia and Doha in partnership with Qatar Airways, which has a 25% stake in Virgin. Budget model is 'dead' United Airlines CEO Scott Kirby earlier this month criticized the budget airline model and called it "crappy." He told the "Future of Everything" event that the low-cost carrier model was "dead." "The model was screw the customer," he said. "It was like trick people, get them to buy, and get them to come, and then charge them a whole bunch of fees that they aren't expecting … disclosures buried in legalese," he continued. "Their problem is they got big enough that they needed repeat customers. They don't get them." His comments came the same day that United announced a new partnership with JetBlue, which some consider to be a budget carrier.
Yahoo
2 hours ago
- Yahoo
ASX extends record breaking run
Australia's sharemarket continued its record breaking run higher on Wednesday, amid trade hopes between the US and China. The benchmark ASX 200 index eked out a small gain of 4.90 points or 0.06 per cent to 8,592.10 to continue its record run higher. The broader All Ordinaries also finished in the green up 6.90 points or 0.08 per cent to 8,819.60. The Australian dollar slipped 0.23 per cent and is now buying 65.12 US cents. On Wednesday, shares jumped on the opening bell, surpassing the previous 8,614 mark set on February 14 hitting a high point of 8,639.1, before falling during the afternoon's session. Australia's market ran up off the back of US Commerce Secretary Howard Lutnick saying the second days of negotiations in London between China and the US had been 'productive'. This saw seven of the 11 sectors still finished higher, led by energy, the major miners and real estate. Australian iron ore miners were among the major winners on the back of this news, as prices of the commodity rose. BHP shares jumped 1.48 per cent to $39.05, Rio Tinto rose 0.24 per cent to $109.38, Fortescue leapt 3.45 per cent to $16.21 and Mineral Resources gained 3.17 per cent to $25.71. Woodside energy led oil stocks higher, up 1.9 per cent to $23.5 while Santos rose 0.60 per cent to $6.70. CBA mining and energy commodity research director Vivek Dhar said the spot iron ore price fell below $95 a tonne in the days leading up to the talk, before bouncing on news of a temporary pause. 'The agreement at least shows that both sides are keen to keep de‑escalating the trade war,' he wrote in an economic note. 'However, we think any bounce in iron ore prices linked to today's agreement will be less material than the bounce observed last month after the 90‑day pause on high tariffs.' The financial sector slid with Commonwealth Bank snapping its record run as it fell 0.3 per cent to $181.40. NAB shares also traded lower down 0.26 per cent to $39.07. Westpac shares are up 0.39 per cent to $33.63 while ANZ is also in the green up 0.37 per cent $29.94. In corporate news shares in Qantas declined after announcing it was pulling the pin on its Jetstar Asia Singaporean-based airline. In an announcement to the ASX, the airline said it is expected to post a $35m underlying Earnings Before Interest and Taxes (EBIT) loss this financial year, prior to the closure decision. Buy now, pay later provider Zip shares were the best performing for the second day running after releasing its latest trading update. Zip said its business continued to see momentum in the month of May, with US total transactions volumes rising by more than 40 per cent year-on-year as well as no material changes to credit loss for the March quarter across its US and Australian business. Fertility group Monash IVF shares soared 13 per cent, following a 27 per cent drop on Tuesday as the shares began recovering from news of a second major bungle in three months, which led to the wrong embryo being implanted. Error in retrieving data Sign in to access your portfolio Error in retrieving data
Business Upturn
3 hours ago
- Business Upturn
What Is a Growth Agency – And Why Are More Aussie Businesses Using One?
Running a business in Australia right now takes grit. Margins are tight, attention is harder to earn, and competition isn't just local anymore — it's global. So, it's no surprise that more entrepreneurs are turning to something called a growth agency to help them scale. But what exactly is a growth agency? And how is it different from your typical digital marketing firm? Let's break it down. Growth Agency 101: More Than Just Marketing A growth agency is a team that focuses on one thing: helping your business grow sustainably and profitably. They go beyond just running ads or building websites. Instead, they take a strategic, whole-business view — connecting marketing, sales, data, and customer experience to drive real growth. It's like having a part-time growth strategist, digital marketer, and revenue coach all in one. Where traditional marketing agencies might focus on one channel (say, social media or SEO), a growth agency looks at your whole funnel — from awareness right through to retention — and helps you improve each stage. In short, they're not trying to win awards. They're trying to help you win more customers. Why Now? Why Australia? There has been a shift in how Australian businesses approach marketing. Many owners are asking: 'How can I make my dollars work harder?' Growth agencies answer that question by focusing on: Data over guesswork – every decision is tracked and tested Clear ROI – efforts are tied to business goals, not vanity metrics Smarter strategy – aligning marketing with the actual customer journey With rising costs, staffing shortages, and rapidly changing consumer expectations, business owners need brighter, not louder, marketing. That's where the growth agency model shines. How It Works in Practice Let's say you run a boutique furniture brand. You've got a loyal customer base and excellent products, but sales have plateaued. A growth agency would start by looking at your entire sales funnel: Are you attracting the right kind of traffic Are people dropping off at checkout? Is your average order value too low? Are you getting enough repeat customers? They'd then test ways to improve your funnel — perhaps through landing page tweaks, better email automation, sharper ad targeting, or a revamped loyalty offer. But it's always rooted in data, not guesswork. This isn't about gimmicks. It's about fine-tuning every lever in your business engine. A Real-World Example A good example of this in practice is REMAP ONLINE, a leading Australian growth agency that's helped dozens of small businesses scale using this kind of data-first strategy. Take 'Tilly & Co.' — a (fictionalised) Melbourne-based homewares business. After a few strong years of organic growth, they hit a ceiling. Ads were getting more expensive, and word-of-mouth wasn't enough. Working with a growth agency, they: Identified a bottleneck in their mobile checkout process Created a new lead magnet to build their email list Tested upsell offers that increased average order value by 22% Set up automated win-back emails that brought in dormant customers Within six months, revenue had grown 38% — without increasing ad spend. That's the power of a focused, data-driven strategy. How Growth Agencies Measure Success A big part of the appeal is accountability. Growth agencies live and die by results — and they track everything: Customer acquisition cost (CAC) Customer lifetime value (CLV Conversion rates at every stage Revenue growth, not just clicks or impressions Because their role spans marketing and sales, you get a clearer picture of what's working and what's not, without the finger-pointing that sometimes happens between different service providers. Is It Just for Startups? Not at all. While many startups love the model because it's lean and agile, growth agencies are increasingly working with established small and medium businesses, especially those ready to scale or enter new markets. They're also a smart option for businesses that don't have a whole in-house marketing team but still want strategic oversight without committing to multiple hires. Think of it like having a senior growth partner without the overhead. Final Thought Marketing isn't broken — but for many businesses, the old model of siloed services just isn't cutting it anymore. If you're feeling like your business has stalled, or you're spending more and seeing less in return, it might be time to explore a different approach. A growth agency isn't about doing more. It's about doing what works — and doing it better. One strategy, one team, and one clear goal: helping you grow. By Remap Online – Australia's leading growth agency helping SMEs scale through strategy, digital, and conversion optimisation.
