Blissclub expands into swimwear with "sun-safe" designs
Direct to customer active wear brand Blissclub has forayed into swimwear for the summer season to diversify its product offering with a collection of "sun-safe" ensembles for the pool, available in different levels of coverage.
"The Blissclub Swimwear Collection is here- made for dips, dives, and dancing till sunset," announced Blissclub on Facebook, sharing images of the new line. "Pool party? Beach day? Chill picnic? We've got you covered- literally. Our brand-new Swimwear Collection is here to make you feel confident, supported, and sun-safe. These pieces are made to move with you- from pool dips to post-swim lounging."
The collection has a bright colour palette with monochrome looks designed to flatter a wide range of body types. In order to both offer different levels of protection from the sun and varied levels of modesty, the collection ranges from tankini sets to long sleeve swim dresses.
Blissclub was founded in 2020 in Bengaluru and began as an online first business. After stepping into the world of brick-and-mortar retail, the label today counts around 125 employees and is ranked second amongst 95 active competitors, business ratings agency Tracxn reported on its website. Earlier in the month, Blissclub announced that it has raised Rs 33 crore in a new funding round led by existing investor Elevation Capital.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
7 hours ago
- Fashion Network
Zara sees India profits rise 23% in FY25
Global fashion brand Zara recorded a 23% increase in its India profits for the 2025 financial year, even as revenue remained largely flat, with total income rising by 2.26%. Revenue from operations for Inditex Trent Retail India Private Ltd (ITRIPL), the joint venture that runs Zara stores in India, stood at Rs 2,782.06 crore, up slightly from Rs 2,768.90 crore the previous year, the Press Trust of India reported. The business' profit rose to Rs 299.47 crore in the 2025 financial year, up from Rs 243.84 crore in the 2024 fiscal, according to Trent Ltd's latest annual report. Total income, including other income, rose by 2.26% to Rs 2,839.50 crore in the 2025 financial year. ITRIPL is a joint venture between Spain's Inditex and Tata Group's retail arm, Trent Ltd. In the 2025 financial year, Trent reduced its shareholding in ITRIPL from 49% to 34.94% through a buyback offer by the joint venture. Zara currently operates 22 stores across 13 Indian cities, down from 23 stores in the previous year. Trent also holds a stake in Massimo Dutti India Pvt Ltd (MDIPL), another joint venture with Inditex. MDIPL's revenue fell marginally by 0.7% to Rs 100.37 crore. Trent reduced its stake in MDIPL to 20% in March 2025. Both ITRIPL and MDIPL operate under sourcing agreements with the Inditex Group and are responsible for the distribution of Zara and Massimo Dutti products in India.
Fashion Network
8 hours ago
- Fashion Network
Fix My Curls announces rebrand and new logo
Haircare brand Fix My Curls has announced a comprehensive rebrand aimed at strengthening its connection with India's growing community of curly-haired consumers. The update introduces a refreshed logo, vibrant colour palette, premium packaging, and an enhanced digital experience. 'Fix My Curls has always been about championing its community, and when we realised our community wanted more for us, we took our time and delivered,' said brand founder Anshita Mehrotra in a press release. 'Our rebrand is simply a makeover- giving our mission to give curly the zest it needed to move full speed ahead as a category.' The rebrand is designed to reflect the brand's evolution from a niche player to a market leader in the textured haircare category. 'We see Fix My Curls becoming a true household name and a benchmark in beauty innovation- from packaging to product to community experience,' said Mehrotra. The rebrand includes colour-coded packaging for easier routine building, cleaner fonts, and a clearer product hierarchy to improve navigation across retail and digital platforms. A redesigned website introduces new features such as curl quizzes, product comparison tools, and community-led content. The brand sold over 200,000 units in financial year 2024, growing from Rs 1.2 crore in its first year to Rs 25 crore. Its digital-first community now includes more than 100,000 users.
Fashion Network
9 hours ago
- Fashion Network
Garment Mantra receives Rs 1.19 crore sales order from Government of India
Garment Mantra Lifestyle Ltd. has secured its first government order through its wholly owned subsidiary Hylex Fashion. The sales order, valued at Rs 1.19 crore (approximately $142,500), was placed by the Ministry of Ayush for 50,000 pieces of Walind White T-shirts and delivery is scheduled to be completed on or before June 24, 2025. 'We are pleased to announce that we have received our very first order from the Government of India,' said Prem Aggarwal, managing director of Garment Mantra Lifestyle Ltd, Apparel Resources India reported. 'This is very important for our company, as it is recognition of our ability to deliver an order of this magnitude to an institution.' Aggarwal added that the order enhances the company's strategic positioning for future government tenders and brings additional value to stakeholders. The development marks the company's entry into public sector sourcing, a key milestone in its growth trajectory. The Coimbatore-based business, which operates across multiple tiers of the textile value chain, has been expanding its reach through both private and institutional channels. The order is expected to further strengthen its reputation as a reliable supplier and support its long-term focus on sustainable growth and operational excellence.
