Latest news with #Blissclub
Fashion Network
16-05-2025
- Business
- Fashion Network
Blissclub expands into swimwear with "sun-safe" designs
Direct to customer active wear brand Blissclub has forayed into swimwear for the summer season to diversify its product offering with a collection of "sun-safe" ensembles for the pool, available in different levels of coverage. "The Blissclub Swimwear Collection is here- made for dips, dives, and dancing till sunset," announced Blissclub on Facebook, sharing images of the new line. "Pool party? Beach day? Chill picnic? We've got you covered- literally. Our brand-new Swimwear Collection is here to make you feel confident, supported, and sun-safe. These pieces are made to move with you- from pool dips to post-swim lounging." The collection has a bright colour palette with monochrome looks designed to flatter a wide range of body types. In order to both offer different levels of protection from the sun and varied levels of modesty, the collection ranges from tankini sets to long sleeve swim dresses. Blissclub was founded in 2020 in Bengaluru and began as an online first business. After stepping into the world of brick-and-mortar retail, the label today counts around 125 employees and is ranked second amongst 95 active competitors, business ratings agency Tracxn reported on its website. Earlier in the month, Blissclub announced that it has raised Rs 33 crore in a new funding round led by existing investor Elevation Capital.
Fashion Network
08-05-2025
- Business
- Fashion Network
Blissclub raises Rs 33 crore in new funding round
Direct to customer active wear brand Blissclub has raised Rs 33 crore in a new fund round. Led by existing investor Elevation Capital, the round follows a $15 million fundraise in 2022, led by both Elevation Capital and Eight Roads Ventures. Blissclub plans to utilise its new funding for capital expenditure, to meet working capital requirements, and for general corporate purposes, ET Retail reported. The business' board of directors passed a resolution to issue a total of 16,076 compulsory convertible preference shares at Rs 20,427 apiece to raise Rs 33 crore. Following the share allotment, Elevation Capital now has a 24.5% stake in the business, followed by Eight Roads Ventures' stake of 15.79%. The brand also continues to expand its product selection and recently debuted its new 'BareButter' collection of women's apparel, designed for travel and the airport, Blissclub announced on Facebook. The label also expanded its colour offering for its signature 'Flare' pants. Blissclub was established in 2020 in Bengaluru and began as an e-commerce business. After stepping into the world of brick-and-mortar retail, the label today counts around 125 employees and is ranked second amongst 95 active competitors, according to business ratings agency Tracxn.
