Narayana Murthy, Sudha Murthy plans BIG, eye joint ventures in…, aim to replicate success like…
In 2014, Catamaran and Amazon had jointly set up Cloudtail as a 51:49 partnership.This platform had trained sellers to sell on Amazon, and became one of the top sellers on the e-commerce platform.
As this JV was successful, in 2021, both announced exiting Cloudtail due to changing landscape and e-commerce rules. Within this short period, the Murthys earned over $110 million (Rs 915 crore) in profits in eight years. The investment was of Rs $50 million (Rs 417 crore) from the JV, as per media reports. After this success, the family office started looking out for similar ventures. Catamaran's New Plan
In 2025, precision manufacturing is a big theme for Catamaran because they think that partnership with new edge technology can create jobs and value.
'Think about…the Amazon JV — bringing a global platform, building locally, and creating jobs. We want to do the same in precision manufacturing. But we don't want to play just in original equipment manufacturers (OEMs) or high-volume, low-margin businesses. We want to build the supply chain,' Ranganath MD, Chairman at Catamaran told Moneycontrol in an interview.
Catamaran is also planning to focus on precision manufacturing in Electric vehicle (EV) supply chains, electronics, aerospace and more.
'But we're clear: we don't claim to know manufacturing better than domain experts. If we do a JV in this space, it'll probably be a three-way partnership,' Ranganath MD added.
While talking about three-way partnership in the same interview, he said: 'Catamaran will bring the capital and India know-how, the Indian promoter brings local expertise and a third partner will bring global manufacturing tech and process knowledge.'
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