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Jul 28, 2025
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Time of India
20 hours ago
- Time of India
The K-Beauty secret Gen Z can't get enough of
Stray Kids' Hyunjin and IVEJang won young, as well as famous K-pop singers, are also diligent about skin care Try scrolling without seeing a glowy face or " glass skin " tag-it's nearly impossible. But this isn't just marketing sparkle; studies show it's about global pop icons blending lifestyle with skincare. According to Statista, 58% of global shoppers say K-pop and K-drama shape what they choose from Korea. For young adults, the craze feels personal, and that's no accident. Take Jang Wonyoung, the much-admired idol from IVE. She's famous not just for her stage talent, but for her signature hydration routine -multiple thin layers of essence and cream that build up a fresh, plumped look, all sealed with gentle patting. "Hydration is the core of my routine. I never skip sheet masks-sometimes even twice a day before shoots!" she revealed in an interview collected by Korea Cosmetic Newspaper. This "layering" approach is getting rave reviews from young fans for delivering real, lasting results. But she's not alone: Stray Kids' Hyunjin, another K-pop favorite, openly discusses how he manages sensitivity and breakouts. His go-to: calming, nature-based products like cica toner and green tea cleansers, always sealed by sunscreen. In a recent YouGov survey, 62% of Indian Gen Z say they pick routines that "look authentic and gentle," a trend Hyunjin helped fuel by posting his nighttime routine-proving that even without a glam squad, a K-pop-inspired ritual can be part self-care, part self-expression. It's no wonder Korean skincare is flying off shelves in India, with reports by KOTRA and Social Beat India confirming a sharp jump in K-Beauty's popularity, driven by idol-fueled trends-not just ads. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like No annual fees for life UnionBank Credit Card Apply Now Undo What Makes K-Beauty So Addictive? Aloe, Tech, and the Idol Factor Ask anyone in their twenties: why all the K-Beauty hype? It comes down to real benefits, affordable prices, and-according to K-Beauty expert consultant Ms. Cho Hyee Jung-super gentle but innovative formulas. "K-Beauty products are winning over young Indians because their natural ingredients and advanced blends give that moisturized, healthy 'glass skin' look with zero irritation," she explains. Ms. Cho adds that the ritual itself feels like "a healing session," blending wellness with daily style. Numbers back this up. Cosrx India's survey finds 62% of Gen Z (18-26) are chasing "youthful confidence," with 96% buying skincare in the last 6 months. Key sellers stay below ₹1,200-about ₹1,200 for a full set, with deep sale prices even hitting ₹400. Compare that to global brands at ₹2,500 and up, and you see why so many K-beauty products sell out online. And while K-Beauty is famous for natural boosts-think aloe, green tea, hyaluronic acid-what really stands out is personalization. Korean brands now offer AI-powered skin analysis and AR try-ons, plus halal/vegan options. Some even customize formulas for Indian skin and climate, as per Vogue Business' latest report. Social Media, Idol Routines, and the Ultimate Fandom-Beauty Link Move over, influencer plug: K-pop idol recommendations are powering a new level of skincare chatter. In just two years, Social Beat India clocked 6.2 million posts about K-beauty and K-pop, with the 19-24 crowd at the heart. Launchmetrics data shows K-pop stars now drive nearly 60% of global beauty event buzz-sometimes clicking over ₹515 crore in media value, each event. The result? YouGov India reports a 22% spike in real purchases-all from fan trust in how Jang Wonyoung or Hyunjin "really care for their skin." Brands see this, too: K-pop idols have moved up to creative directors, even shaping new product releases based on their routines and feedback. More Than a Trend-Why K-Beauty Fits Your Vibe For millions of young Indians, copying a K-pop skin routine isn't about copying a star; it's about finding personal power, relaxation, and a sense of global connection. KOTRA says over 70.7% of K-content fans (ages 17-30) "genuinely consider Korean skincare when shopping". Ms. Cho notes that K-Beauty's rise isn't a quick trend, but a shift to "wellness, individuality, and a moment of self-care that genuinely feels good. " No matter your budget or your skin challenges, there's a K-pop-inspired routine or product that fits-and a generation finding joy and confidence, one sheet mask at a time. Get the latest lifestyle updates on Times of India, along with Friendship Day wishes , messages and quotes !
Hans India
a day ago
- Hans India
Thoughtful Beauty & Self-Care Gifts to Make Her Feel Special This Raksha Bandhan & Friendship Day
This Raksha Bandhan and Friendship Day, go beyond the usual and gift your sister or best friend something that shows how much you care – something thoughtful, indulgent, and good for her well-being. Whether it's radiant skin, luscious hair, or a fragrance wardrobe she'll love, The Bath and Care has the perfect gift picks to pamper her inside and out. Here are 4 self-care gift sets she'll actually be excited to unwrap this season: 1. KOMBUCHKA RICE WATER REPAIR & RESTORE Haircare Set – Rs 7,396 Give her the gift of salon-like hair at home. This 4-step, Korean-inspired hair care ritual is powered by kombuchka ferment, rice water, peptides, and natural oils to rescue dry, frizzy, and damaged hair. The set includes a gentle shampoo, deeply nourishing conditioner, lightweight frizz-taming serum, and a luxurious repair mask.
Time of India
2 days ago
- Time of India
Discover Seonghwa and Jongho's Mindful Eating Habits: The Power of Sundubu Jjigae
Feed Your Hustle-Seonghwa & Jongho-Style! Top-tier K-pop isn't just about perfect dance moves; it's about what's on your plate! ATEEZ stars Seonghwa and Jongho share their winning formula: eating mindfully and enjoying lots of Sundubu Jjigae , the beloved Korean spicy soft tofu stew. Seonghwa opened up about his past battle with binge eating. No fad diets here: just steady, sustainable habits anyone can follow. The secret weapon? Doobu-the Korean word for tofu. Doobu packs high-quality protein, keeping them energized through long rehearsals and recordings. It's affordable, nutritious, and adaptable-perfect for busy lives, idol or otherwise. Sundubu Jjigae, Water & Good Vibes: Food That Fuels Their diet isn't about restrictions-it's about good choices for busy schedules. Rule one: drink lots of water. Hydration fuels stamina for energetic performances and hectic days. Rule two: prioritize protein-rich foods, especially Sundubu Jjigae. This spicy, comforting stew combines silky soft tofu with a flavorful broth that invigorates both body and mind. In Korea, Sundubu Jjigae typically costs around 12,000 KRW (about ₹740). And here's the best part-this dish isn't limited to Korea anymore! Major cities worldwide, including New Delhi, Mumbai, and Bangalore, now have Korean restaurants or Asian markets offering authentic Sundubu Jjigae or its ingredients, letting fans enjoy this Korean classic at home. Seonghwa and Jongho avoid extremes: no skipped meals or late-night junk binges. Seonghwa tends to avoid very spicy food but enjoys Jalapeno Chip, Strawberry, Sundubu Jjigae, Galbi (grilled ribs), Steak, and Ramyeon. Jongho's menu ranges from Pizza to Ramyeon, but he controls portion sizes to maintain his energy. Starplate Adventures & Simple Wellness Lessons Their story is not just dieting-it's about building lasting habits. They prepared full Doobu meals for Hongjoong, showing how food brings the group closer. Seonghwa's motto: "Reduce portions but never skip meals." The team enjoys treats like fried chicken occasionally, but balance is key. Busy idols' food challenges and wins are relatable. The takeaway? No need for fancy diets or huge budgets-just a pack of doobu, plenty of water, and mindfulness. Why Sundubu Jjigae Matters Sundubu Jjigae is more than a meal. As global interest in Korean cuisine grows, this spicy soft tofu stew offers nourishment, affordability, and accessibility-even beyond Korea's borders. It fuels energy and invites culinary adventure. Seonghwa and Jongho's approach teaches us balance: savor tasty meals at your own pace, care for your health, and share good food with loved ones. Whether you're an aspiring idol or just someone juggling daily life, this is one delicious habit worth trying.
