Instagram CEO goes full Bollywood at creator meet; netizens get ‘beta uncle ko dance karke dikhao' vibe
At a recent creator conference in Mumbai, Instagram CEO Adam Mosseri gave attendees an unexpected treat—a dance performance.
What started as a regular engagement event at Meta India's headquarters took a fun turn when Mosseri surprised everyone by joining a group of Indian content creators in dancing to the Bollywood hit 'What Jhumka?' from Rocky Aur Rani Kii Prem Kahaani. The track features Ranveer Singh and Alia Bhatt.
Initially, Mosseri stood to the side, watching closely as creators showed off their moves. But after a few beats, he jumped right in—matching steps and syncing effortlessly with the rhythm. His enthusiastic participation earned cheers from the crowd.
Content creator Cyrus Dhabhar, who posted a clip, captioned it: 'Spent the morning with @instagram's big chief – @mosseri at the @meta offices in Bombay! Little did he know what he had coming – but the man learns quick and bust a move!'
Watch the video:
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A post shared by Cyrus Dhabhar (@cyrusdhabhar)
The video quickly made waves online, with users praising Mosseri's spontaneity and his effort to embrace local culture. An Instagram user commented, 'This feels real, raw, unfiltered and magical.'
But another user asked, 'India mai koi bhi aaye.. usko nachaane kyu lag jaate hai? (Why does everyone in India try to make any visitor dance?)' A third user quipped, 'It's 2025 and no matter the occassion, in India we haven't moved past – 'beta uncle ko dance karke dikhao'.'
Earlier, during the Waves Summit 2025, Mosseri was part of another viral moment when Bollywood star Shraddha Kapoor offered him a plate of puran poli, a beloved Maharashtrian sweet. The warm gesture resonated widely, showing how food and culture continue to play a heart-warming role in cross-cultural exchanges.
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