Can you manufacture overnight fame?
PARIS
When newly appointed i-D editor Thom Bettridge was pondering who should appear on his first cover of the fashion magazine, acquired in late 2023 by the supermodel and business magnate Karlie Kloss, he landed on an unorthodox idea.
Rather than finding the actor, musician or influencer who reflects the moment, as some editors spend months attempting, or pairing an attention-grabbing personality with an unconventional photographer to manufacture social media virality, as other editors often strive to do, Bettridge wanted to spotlight someone who, decades from now, accepting an Academy Award or a Grammy or finishing their sure-to-be best-selling memoir, could say, 'And remember when little old unknown me was on the cover of i-D magazine?'
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Host Elisa Hernandez, from left, Diljeet Taylor, Anna Cockrell and Jordan Chiles at the Nike After Dark Tour in L.A. (Luke Johnson / Los Angeles Times) Miles 1-7: The excitement of activations, DJs and cheering fans The first seven miles were the most exhilarating for me. I felt strong and confident about my pace. And for my legs, this stretch was smooth sailing. Hundreds of people were cheering from the sidelines and holding up signs with statements like "You run better than our government," "Hot girls run half marathons" and "Hurry up so we can drink." Drivers along the freeway were honking for us. DJs played upbeat house and hip-hop music. USC's band performed. Between the six- and seven-mile marker, we ran through a tunnel that was filled with flashing red lights and bubble machines. The energy was electric. Supporters cheer and hold signs as runners embark on the Nike After Dark half marathon in L.A. Several brands including Flamingo, Honey Stinger (which gave out free energy gels and snacks) and Beats by Dre had activations along the course. There was even a recovery station with couches, restroom trailers and snacks. Advertisement Read more: I walked 27.4 miles across L.A. in one day on Washington Boulevard. Here's what it taught me Miles 8-10: The pain sets in Just before Mile 8, my headphones died and that's when the hills started to get to me. I felt like I was running up and down a sharp roller coaster. Without music, I was forced to talk myself through the final stretch. But it was in these trenches that I noticed several sweet moments of community care: a volunteer passing out Bengay cream, a group of friends holding up a woman as she limped, runners shouting out their home countries and waving their flags in the wake of the ICE raids that were happening in our city at this very moment. It was a beautiful reminder of how much better we are as people when we support one another. Supporters record and cheer as runners embark on the Nike women's half-marathon at the SoFi Stadium in Inglewood. (Luke Johnson / Los Angeles Times) Around Mile 10, I spotted Chris Bennett, Nike's running global head coach, giving out high-fives and encouraging people to push forward. (He even ran with the last bunch of runners and helped them across the finish line.) (Clockwise from the top left) 1. Taylor Contarino waits in her assigned corral before the Nike After Dark half-marathon. 2. People gather in their assigned corrals. 3. Cassandra Grossman ties her shoes in her assigned corral before the Nike After Dark half-marathon. 4. Runners start the Nike After Dark half-marathon at SoFi Stadium. 5. A large group of runners move through the first turn for the Nike After Dark half-marathon. The final mile — or was it? As I neared the end, I felt bamboozled because there were at least two massive archways that looked like the finish line, but actually weren't. I still had a ways to go. I could've cried tears of joy when I finally reached the end. I clocked in at three hours and three minutes, which I was pleased with because my only goals were to finish, have fun and make it to the concert. The winner was Sofia Camacho, a drag artist and Nike run coach based in New York, who clocked in at one hour, 15 minutes and 25 seconds. Hundreds of supporters line the course as runners embark on the Nike After Dark Tour in Los Angeles. (Luke Johnson / Los Angeles Times) After grabbing my medal, I walked as fast as my sore limbs would allow back inside the stadium. The trek felt tortuous because we had to climb up multiple sets of stairs, then journey down a walkway that was roughly 10 levels that felt never-ending until we reached the bottom where the stage was. Some people gave up on watching the show simply because they didn't have the energy to make it down. The grand finale: Doechii brings the energy By the time I got there, I was disappointed to see that Doechii was already on her final two songs of her 30-minute set, but the energy was so high that I quickly forgot and just enjoyed the moment while I could. The show ended just before 10:40 p.m. while some folks were still running including one of my friends who missed the show and wasn't able to get a pair of Barbie pink Nike slides and socks they were passing out. The night ends and yet the trek continues After the show, we were instructed to exit the stadium — thankfully there was an escalator — but I still had to muster up the energy to go back to the entrance at the other side of the stadium so I could retrieve my belongings from the bag check area. My legs were finished by the time I got to my car. Advertisement Aside from some logistical issues and long wait times, I enjoyed participating in the Nike After Dark Tour. The course was challenging but doable, and running alongside thousands of women and allies of various ages and backgrounds at night felt empowering. Runners received a ton of freebies, particularly at the bib pickup at the Grove, which included a dri-fit T-shirt and makeup from Milk. As someone who typically avoids cardio in my workout sessions, this race has inspired me to continue hitting the pavement and exploring this beautiful city on foot. And who knows, I just might sign up for another race. Runners take off for the women's half-marathon, which started at SoFi Stadium in Inglewood. (Luke Johnson / Los Angeles Times) Sign up for The Wild newsletter to get weekly insider tips on the best of our beaches, trails, parks, deserts, forests and mountains. This story originally appeared in Los Angeles Times.
