Multiply Group慶祝成立阿聯媒體巨擘Multiply Media Group，在世界各大城市的戶外廣告螢幕投放吸睛宣傳
Multiply Media Group (MMG) 整合BackLite Media、Viola Media和Media 247三所公司為一擁有3000個戶外廣告單位的頂級戶外廣告公司，規模獨步阿聯
這所新整合的媒體集團有如一塊跳板，協助攫取媒體產業的在地與全球契機，範疇廣及沙烏地阿拉伯、英國、歐洲和美國。
MMG將透過創新、擴展與戰略合作重構該地區的媒體版圖
MMG於世界戶外廣告組織 (WOO) 於墨西哥市舉行的年度大會上正式宣布成立
阿拉伯聯合大公國，阿布達比, June 07, 2025--(BUSINESS WIRE)--(美國商業資訊)--總部位於阿布達比的投資控股公司Multiply Group (ADX: MULTIPLY) 今天宣布成立Multiply Media Group (MMG)。Multiply Group將旗下原有的三家一流戶外廣告 (OOH) 公司整合為這所以阿拉伯聯合大公國為據點的全新媒體巨擘。合併BackLite Media、Viola Media和Media 247成立Multiply Media Group，為阿拉伯聯合大公國及其外更大範圍發展科技媒體鋪路，重塑科技媒體的未來。
Multiply Group全球執行長兼管理總監Samia Bouazza表示：「Multiply Media Group的成立可說是阿拉伯聯合大公國最重要的一場媒體整合行動。將領先市場的媒體資產統合為單一集團，由人工智慧與科技領主導，可進一步實現我們創造長程價值與股東回報的承諾。MMG為我們進軍全球的宏圖以及前瞻性投資策略奠定了穩固的基礎。」
MMG在世界戶外廣告組織 (World Out of Home Organization, WOO) 於墨西哥市舉行的年度大會上正式宣布成立，並在全球主要數位戶外廣告媒體上同步投放這個消息，用它引人注目的大膽宣傳點亮了世界各大城市的戶外廣告螢幕。這一行動是Multiply Group全球擴張的具體證明。這家價值72億美元的控股公司隸屬中東價值最高的控股公司IHC（市值超過2400億美元）。新整合的集團將發揮跳板的作用，透過MMG業務組合協助攫取媒體產業興起的在地與國際市場契機。
MMG計畫在整個戶外廣告產業推動業績與創新，藉由擴展、人工智慧和戰略合作重構阿聯的媒體版圖。為達成這份使命，MMG將投資具有高度潛力的媒體資產，用創新刺激成長，並透過戰略投資在商務組合中創造協同效應。
Multiply Group媒體與傳播垂直部門主任Jawad Hassan表示：「Multiply Group在過去幾年間採取成長策略，以實現雄霸媒體產業的企圖心。這使我們從原來三家產業領導者合組的模式，發展為一家擁有巨大潛力的媒體巨擘。這個格局能夠重構整個區域媒體版圖，為客戶帶來直接影響和長期價值。MMG的成立讓我們做好擁抱產業趨勢的準備，尤其是人工智慧的轉型功能。我們將繼續尋找投資科技的機會，以期推出動態創新行動。」
MMG擁有分布於阿聯各地的3000個廣告單位，包括杜拜Sheikh Zayed路上逾75個一流資產，MMG與杜拜道路交通管理局 (RTA) (Mada Media) 和阿布達比市政與交通部 (DMT) 簽訂了長期合作協議，確保這些資產的使用權。
Multiply Media Group執行長James Bicknell說：「Multiply Media Group將數家本地最具戰略意識的媒體公司置於統一的有力號召之下，為戶外廣告媒體轉型注入一股力量。MMG不僅幫助我們擴張，更幫助我們以智慧方式擴張。我們的任務非常明確，也就是：大規模傳遞背景訊息，並在重要時刻觸及重要受眾。MMG抱持敏捷、資料驅動和深度整合的主張，使客戶能以前所未見的高度相關性、回應速度和共鳴度吸引受眾。它不僅是媒體，更是動能。」
Multiply集團旗下媒體垂直業務與阿拉伯承包服務公司Al Arabia不久前才達成成立合資企業的策略協議，投資全球戶外廣告業務；MMG的成立是該集團乘勝追擊的又一行動。Multiply集團近期也宣布與Saudi Media Company (SMC) 簽署合作諒解備忘錄 (MoU)。兩項戰略行動都突顯Multiply旗下品牌的全球擴張潛力。
Multiply Group旗下其他尚有情境行動廣告平台Yieldmo和北美領先的數位計程車頂廣告公司Firefly等媒體資產。該集團於2021年收購行銷和傳播公司Viola Communications。
關於MULTIPLY GROUP
Multiply Group PJSC是一所位於阿布達比的投資控股公司，投資並經營全球變革性變現業務。
Multiply Group以成長思維聞名，將繼續在旗下兩個不同的部門中部署資本，這兩個部門均遵循嚴明規範的投資方式，確保為股東在短期、中期和長期創造穩定永續的價值。
Multiply重視長期戰略性垂直領域的投資和經營，目前投資經營的領域包括行動、能源與公用事業、媒體與通訊、保健與美容以及零售與服飾。以錨定投資提供長期經常性收入，另外又以補充性收購增強實力。
Multiply+是該集團進一步從事機會性、與產業無關投資的業務。主要透過私人和公共市場的少數股權進行。
如需進一步資訊，請造訪：www.multiply.ae
關於Multiply Media Group
Multiply Media Group (MMG) 是一家致力推動產業表現和創新的媒體巨擘，胸懷遠志，戰略精準。我們投資具有高度潛力的媒體事業，透過創新刺激成長，並透過戰略投資和智慧領導在投資組合中創造協同效應。
MMG旗下公司有BackLite Media、Viola Media、Media 247和Purple Printing。它們共同建構一個高度統合的生態系統，創造擴展機會、精準行動與永續價值。
MMG提供引領產業做出實質轉型必備的清晰度。我們投資技術、人才和創新，開發面向未來的產品和服務，搶得先機預測客戶需求。我們整合集團各部門的專業能力，倍增影響力，加速創新，並推動長期成長。
發揮影響、鼓勵創新、積蓄動能。
如需進一步資訊，請造訪：www.mmg.global
資料來源： AETOSWire
免責聲明：本公告之原文版本乃官方授權版本。譯文僅供方便瞭解之用，煩請參照原文，原文版本乃唯一具法律效力之版本。
請前往 businesswire.com 瀏覽源版本: https://www.businesswire.com/news/home/20250606706938/zh-HK/
Contacts
Wassim El Jurdi Multiply Group+971561059595wassim@multiply.ae
Rawad Khattar Weber Shandwick+971563362131rkhattar@webershandwick.com
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Business Upturn
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Multiply Group Lights up the World With the Launch of Multiply Media Group, Creating a Media Powerhouse Headquartered in the UAE
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MMG was launched at the World Out of Home Organization (WOO) Annual Congress in Mexico City, and simultaneously it lit up the world through a global takeover across key DOOH media, illuminating cities and screens worldwide with its bold presence. The move reflects the global expansion of Multiply Group, the $7.2 billion holding company, which is part of IHC, the most valuable holding company in the Middle East with a market cap of over $240 billion. The newly consolidated group will serve as a launchpad to capture regional and international opportunities arising in the media sector through MMG portfolio businesses. MMG will drive performance and innovation across the OOH media sector, reshaping the UAE's media landscape through scale, AI, and strategic partnerships. To achieve its mission, MMG will invest in high-potential media assets, catalyse growth with innovation and create synergies across its portfolio through strategic investments. Jawad Hassan, Head of Media and Communications Vertical at Multiply Group, said: 'For several years, Multiply Group's ambitious growth strategy for the media sector has taken us from an integrated portfolio of three industry leaders to a media powerhouse with vast potential to redefine the entire regional media landscape in ways that will bring immediate impact and long-term value for clients. Through MMG, we stand ready to embrace the emerging trends in our industry, particularly the transformative role of AI, and we will continually look to invest in technologies that enable us to create dynamic and innovative campaigns.' The scale of MMG includes 3,000 advertising units across the UAE, including 75+ premium assets on Dubai's Sheikh Zayed Road, which are backed by long-term partnership agreements with the Road and Transport Authority (RTA) (Mada Media) in Dubai and The Department of Municipalities & Transport (DMT) in Abu Dhabi. James Bicknell, CEO of Multiply Media Group, said: 'Multiply Media Group launches as a transformative force in out of home media — a powerhouse that unites some of the region's most strategic media assets under one bold vision. With MMG, we are not simply scaling up — we are scaling intelligently. Our mandate is clear: deliver context at scale, and reach audiences where it truly matters, when it matters most. MMG is engineered to be agile, data-led, and deeply integrated, enabling our clients to engage audiences with greater relevance, responsiveness, and resonance than ever before. This is more than media — it's momentum.' The launch of MMG follows a recent strategic agreement between Multiply Group's media vertical and Al Arabia, Arabian Contracting Services Company (Al Arabia) to create a joint venture (JV) to invest in the global out-of-home (OOH) advertising sector. 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Yahoo
a day ago
- Yahoo
Multiply Group Lights up the World With the Launch of Multiply Media Group, Creating a Media Powerhouse Headquartered in the UAE
Multiply Media Group (MMG) combines BackLite Media, Viola Media and Media 247 to operate one of the UAE's largest and most premium outdoor portfolios with 3,000 units Newly consolidated media group will serve as a launchpad to capture regional and global opportunities in the media sector, including Saudi Arabia, the UK, Europe and the U.S. MMG to redefine the region's media landscape through innovation, scale and strategic partnerships MMG launched at World Out of Home Organization (WOO) Annual Congress in Mexico City ABU DHABI, United Arab Emirates, June 06, 2025--(BUSINESS WIRE)--Multiply Group (ADX: MULTIPLY), the Abu Dhabi-based investment holding company, today launches Multiply Media Group (MMG), uniting the three market-leading out-of-home (OOH) companies under its portfolio to create a new media powerhouse headquartered in the UAE. The combination of BackLite Media, Viola Media and Media 247 under Multiply Media Group represents a significant move that will shape the future of tech-enabled media in the UAE and beyond. Samia Bouazza, GCEO and Managing Director of Multiply Group, said: "The launch of Multiply Media Group represents the most significant media consolidations in the UAE. By bringing together market-leading media assets under a single AI & tech-driven group, we are reinforcing our commitment to long-term value creation and shareholder returns. MMG lays a strong foundation for our global ambitions and forward-looking investment strategy." MMG was launched at the World Out of Home Organization (WOO) Annual Congress in Mexico City, and simultaneously it lit up the world through a global takeover across key DOOH media, illuminating cities and screens worldwide with its bold presence. The move reflects the global expansion of Multiply Group, the $7.2 billion holding company, which is part of IHC, the most valuable holding company in the Middle East with a market cap of over $240 billion. The newly consolidated group will serve as a launchpad to capture regional and international opportunities arising in the media sector through MMG portfolio businesses. MMG will drive performance and innovation across the OOH media sector, reshaping the UAE's media landscape through scale, AI, and strategic partnerships. To achieve its mission, MMG will invest in high-potential media assets, catalyse growth with innovation and create synergies across its portfolio through strategic investments. Jawad Hassan, Head of Media and Communications Vertical at Multiply Group, said: "For several years, Multiply Group's ambitious growth strategy for the media sector has taken us from an integrated portfolio of three industry leaders to a media powerhouse with vast potential to redefine the entire regional media landscape in ways that will bring immediate impact and long-term value for clients. Through MMG, we stand ready to embrace the emerging trends in our industry, particularly the transformative role of AI, and we will continually look to invest in technologies that enable us to create dynamic and innovative campaigns." The scale of MMG includes 3,000 advertising units across the UAE, including 75+ premium assets on Dubai's Sheikh Zayed Road, which are backed by long-term partnership agreements with the Road and Transport Authority (RTA) (Mada Media) in Dubai and The Department of Municipalities & Transport (DMT) in Abu Dhabi. James Bicknell, CEO of Multiply Media Group, said: "Multiply Media Group launches as a transformative force in out of home media — a powerhouse that unites some of the region's most strategic media assets under one bold vision. With MMG, we are not simply scaling up — we are scaling intelligently. Our mandate is clear: deliver context at scale, and reach audiences where it truly matters, when it matters most. MMG is engineered to be agile, data-led, and deeply integrated, enabling our clients to engage audiences with greater relevance, responsiveness, and resonance than ever before. This is more than media — it's momentum." The launch of MMG follows a recent strategic agreement between Multiply Group's media vertical and Al Arabia, Arabian Contracting Services Company (Al Arabia) to create a joint venture (JV) to invest in the global out-of-home (OOH) advertising sector. Multiply Group, also announced a recent Memorandum of Understanding (MoU) with Saudi Media Company (SMC) – with these two strategic moves underscoring the global expansion potential of Multiply's portfolio brands. Multiply Group's other media holdings include Yieldmo, a contextual mobile ads platform, and Firefly, North America's leading digital Taxi-Top company. The group completed the acquisition of Viola Communications, a marketing and communications firm, in 2021. ABOUT MULTIPLY GROUP Multiply Group PJSC is an Abu Dhabi-based investment holding company that globally invests and operates in transformative, cash-generating businesses. Known for its trademark growth mindset, Multiply Group will continue to deploy capital across its two distinct arms, both of which follow a disciplined approach to investing and ensure consistent, sustainable value creation for our shareholders in the short-, medium- and long-term: Multiply, the investments and operations in long-term strategic verticals, currently investing and operating in Mobility, Energy & Utilities, Media & Communications, Wellness & Beauty, and Retail & Apparel. Anchor investments provide long-term recurring income, through which bolt-on acquisitions are made. Multiply+, the Group further engages in opportunistic, sector-agnostic investments, via mainly minority stakes in private and public markets. For more information, visit ABOUT Multiply Media Group Multiply Media Group (MMG) is a media powerhouse committed to driving performance and innovation across the sector. Our ambition is limitless, but our approach is precise. We invest in high-potential media assets, catalyse growth through innovation, and create synergy across our portfolio through strategic investment and smart leadership. MMG includes BackLite Media, Viola Media, Media 247, and Purple Printing. Together, they form an integrated ecosystem built to deliver scale, precision, and sustained value. MMG provides the clarity required to lead meaningful transformation in the industry. Through targeted investment in technology, talent, and innovation, we develop future-ready products and services — anticipating client needs before they emerge. By aligning capabilities across the group, we multiply impact, accelerate innovation, and drive long-term growth. More impact. More innovation. Greater momentum. For more information, visit Source: AETOSWire View source version on Contacts Wassim El Jurdi Multiply Group+971561059595wassim@ Rawad Khattar Weber Shandwick+971563362131rkhattar@
