Lacoste taps Adèle Exarchopoulos as brand ambassador
Adèle Exarchopoulos made a notable appearance at the latest Lacoste runway show in March, on the centre court at Roland Garros in Paris. The French actor wore a Lacoste total look consisting of a black leather jacket, matching balaclava and wide trousers, worn with a white Lacoste handbag.
The first pictures featuring Exarchopoulos as Lacoste's new brand ambassador include the same Lenglen leather handbag, in a deliberate reference to the runway show, but the rest of the styling is quite different. Lying prone on an apple green floor, against a backdrop in the same acidic hue, Exarchopoulos is pictured with her face turned towards the lens, wearing a green bare-back top, the handbag arranged like a skirt and Storm 96 2K sneakers on her feet, in a tennis-style look.
'[Exarchopoulos] was born in Paris and perfectly captures the elegant nonchalance that constitutes the essence of Lacoste,' the brand said in a press release. 'She will embody the brand with boldness and style in a variety of statements, featuring the leather goods category too,' added Lacoste.
Exarchopoulos won Best Supporting Actress at the 2024 César film awards for starring in All Your Faces, and is an ambassador of Yves Saint Laurent Beauty. She is now the new French face of Lacoste, the female counterpart to actor Pierre Niney, Lacoste brand ambassador since 2024. Niney was one of the headliners in Lacoste's 'Play Big' campaign last year, created by the BETC agency, alongside other artistic and sporting celebrities like Novak Djokovic, Venus Williams, Jeon Somi, Ahn Hyo Seop and Wang Yibo.
Lacoste, which said it generated a revenue just shy of €3 billion in 2024, is aiming to reach €4 billion by 2028-2030, according to CEO Thierry Guibert. Expanding the North America business is one of Lacoste's stated growth drivers, and the same surely goes for boosting consumption of its women's products, explaining why the sportswear brand has signed up the highly popular Exarchopoulos.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
France 24
2 hours ago
- France 24
Stade Francais owner backs Gustard after relegation scare
The 14-time French champions needed a win over Castres on Saturday to confirm their top-flight status after a sluggish campaign Their 21-10 win saw them finish in 12th spot, nine points ahead of bottom side Vannes, who are relegated automatically, but just one point clear of Perpignan. The Catalans will face a play-off with Grenoble, who finished runners-up in ProD2, to see which will play in next season's Top 14. Gustard, who was England's defence coach under Eddie Jones, joined the Parisians in 2022 in the same role. After the sacking of Karim Ghezal in February of this year and the subsequent sidelining of Laurent Labit, the director of rugby, Gustard moved up to head coach. The 49-year-old was linked with a return to Leicester, where he won the Champions Cup as a player, but has now signed a new deal until 2028. "Paul would have stayed even if we had gone down," Wild told French media. "He's an excellent coach. He studied psychology, so he understands the mindset needed," the 83-year-old added. Stade Francais, who have the second highest budget in the Top 14 of 38 million euros ($43 million), won just 10 league games this season, having reached the playoff semi-finals barely 12 months ago. "It was not a good season," Wild said. "This is why we're meeting again on Wednesday to really work on the strategy for next year and what we have to change. "We clearly made mistakes in hiring, we let five or six very good people go, and what we got is nothing, absolutely nothing," he added without naming individual players. 'Flexible' German-born Wild, who is reportedly worth 3.6 billion euros ($4.11 billion) thanks to his soft drinks company Capri-Sun, bought the club in 2017 but said in March he was looking for someone in France to invest in the outfit with him. "I'm too old. That's the problem. I'll be 84 this month. So how long can I do it? "This is a very expensive hobby," he added. Wild denied reports claiming Bernard Arnault, CEO of the LVMH luxury goods conglomerate and France's richest man, was interested in adding the rugby club to Paris FC, the football club he owns. "We have interested people, but they need money," Wild said. "It depends on who it is. You have to be flexible. For next season, Wild, who was present for eight games this campaign, admitted the goal was qualifying for the Champions Cup. There will be changes in Gustard's coaching staff, with ex-France scrum-half Rory Kockott and former England prop Perry Freshwater arriving as his assistants. On the playing squad, they have been strongly linked by the rugby press with former New Zealand scrum-half Tawera Kerr-Barlow and French prop Thierry Paiva, both at La Rochelle, as they look to avoid a repeat of this season's calamity. "If we had signed someone, we're not going to talk about it, yet," Wild said. "Most of the names in the press are wrong. "Whatever you read is all talk, by an agent," he added. © 2025 AFP
France 24
2 hours ago
- France 24
Mbappe sends France past Germany to claim Nations League bronze
Mbappe wove his magic in a heavily changed France squad. Germany dominated the opening half but Mbappe provided the breakthrough just before half-time, carving a shot through a crowded penalty box to bring up his 50th goal in France colours. Late in the second, with the hosts desperately looking for an equaliser, Mbappe snatched a poor Germany pass on the half-way line and rampaged forward, before setting up Michael Olise. The French showed their incredible depth, while Mbappe again demonstrated his finishing and pace. For Germany, who lost two straight straight matches for the first time since 2023, questions remain over how much they have truly improved under Julian Nagelsmann. In the lead-up to Sunday's encounter, France coach Didier Deschamps admitted the Nations League clash with old rivals Germany "isn't the most important game for us," with a clear focus on next year's World Cup. Deschamps made eight changes from the semi-final loss to Spain, with only captain Mbappe, goalie Mike Maignan and midfield veteran Adrien Rabiot keeping their starting spots. Nagelsmann also rotated heavily, making four changes including bringing striker Niclas Fuellkrug back into the starting XI. The Germans had a wealth of chances in the opening half. Karim Adeyemi won a penalty but it was overturned by VAR for diving with. Florian Wirtz hit the post. Mbappe struck just before half-time. The Real Madrid man collected a pass which floated over the 1.77-metre tall Joshua Kimmich's head, took a touch and hammered a shot home with his preferred right foot. Nagelsmann replaced rookie striker Nick Woltemade with Deniz Undav at half-time. The move seemed to have paid immediate dividends Undavhad the ball in the net, but his effort was chalked off for a foul in the build-up by Fuellkrug. Germany dominated possession and field position, but that left them vulnerable on the break to France's lightning-fast forwards, led by Mbappe. Marcus Thuram hit the post on 58 minutes. Then Mbappe and substitute Olise, who plays in Germany for Bayern Munich, combined to seal the match for France. The French captain pounced on a poor Robin Koch clearance on the half-way line and ran goalwards, squaring for the onrushing Olise to tap home with six minutes remaining. Later on Sunday, reigning Nations League and Euros champions Spain face Portugal in Munich to decide this year's crown.
France 24
4 hours ago
- France 24
Marquez 1-2 as Marc extends lead in Aragon MotoGP stroll
Marc Marquez led from start to finish on his Ducati to record his seventh win in this race from 11 starts and his fourth victory of the campaign. He leads Alex by 32 points after eight of the 22 race programme with two-time world champion Francesco Bagnaia, who was third, 93 points adrift. The two brothers got off their bikes halfway round the victory lap and jumped into each other's arms, though, unable to kiss as they still had their helmets on. Marc Marquez got a great start leading Alex, but the other front row sitter Franco Morbidelli fell well back to seventh spot, whilst Bagnaia shot through from the second row to take third spot. Bagnaia turned the pressure on Alex Marquez but after a while he dropped off and was trading third and fourth places with Pedro Acosta over the opening few laps. Indeed the Marquez brothers opened a gap back to Bagnaia, Acosta, Brad Binder and Morbidelli, who had recovered a bit from his sluggish start. With a third of the race gone Marc Marquez had opened a lead of over a second on his brother and it was Alex who was under pressure with three riders, Bagnaia, Acosta and Binder, queuing up behind him. By halfway Marc Marquez posted the fastest lap thus far and extended his lead to over two seconds. It was also the moment that South African rider Binder's hopes of recording his best result of a poor campaign were dashed as he slid off. His KTM boss Aki Ajo jumped down from his vantage point and wrung his hands in frustration. The race began to take its toll as 2021 world champion Fabio Quartararo also went off whilst contesting ninth spot. His fellow French rider Johann Zarco's hopes of a third successive podium finish had ended a bit earlier. Whilst up front was becoming a bit of a procession the more exciting tussle was between Morbidelli and rookie Fermin Aldeguer for fifth and sixth spots. Both gave no quarter, rubbing elbows as they vied to get the better of each other and it was Morbidelli who eventually prevailed after a final dig into Aldehguer's ribs on the penultimate lap.
