Innovation Beverage Group Expands U.S. Distribution of its Award-Winning Bitters Through One of the Nation's Largest Beverage Alcohol Distributors

Associated Press

02-04-2025

Republic National Distribution Company opens new distribution channels in six states including California, one of the largest markets in the U.S.
SEVEN HILLS, AU / ACCESS Newswire / April 2, 2025 / Innovation Beverage Group Ltd ('IBG' or the 'Company') (Nasdaq:IBG), an innovative developer, manufacturer, and marketer of a growing beverage portfolio of 60 formulations across 13 alcoholic and non-alcoholic brands, announced today it has signed a distribution agreement with Republic National Distribution Company (" RNDC"). IBG's Australian Bitters Company and BITTERTALES brands will be distributed by RNDC in six states: California, Oregon, Washington, Hawaii, Arizona, and Michigan.
'We are very pleased to partner with RNDC, one of the top distributors in the U.S. in our category. Their distribution reach is vast and their product expertise and executional excellence are ideal to promote the expansion of our award-winning bitters brands in the U.S.,' stated IBG's Chairman and Interim CEO Sahil Beri. 'Having recently achieved 45% market share in cocktail bitters in Australia, we are eager to gain similar momentum in the U.S.'
With roots extending before Prohibition, RNDC is one of the U.S.'s leading wholesale beverage alcohol distributors specializing in wine and spirits. Operating in 39 states across the U.S. and the District of Columbia, RNDC is ranked #46 on Forbes 's list of America's Top Private Companies, with $11 billion in revenues.
IBG's flagship product, Australian Bitters Company, hand crafted in small batches in Australia from the finest natural botanical herbs and spices, won the Gold Medal at the Los Angeles Spirts Awards in 2018. BITTERTALES, the Company's premium cocktail brand, won Best in Show and a Platinum Medal at the 2020 LA Spirits Awards, and a Gold Medal at the 2018 and 2021 LA Spirits Awards. IBG's bitters brands are produced at its state-of-the-art U.S. FDA and GMP certified facility in Australia and shipped worldwide.
About Innovation Beverage Group
Innovation Beverage Group is a developer, manufacturer, marketer, exporter, and retailer of a growing beverage portfolio of 60 formulations across 13 alcoholic and non-alcoholic brands for which it owns exclusive manufacturing rights. Focused on premium and super premium brands and market categories where it can disrupt age old brands, IBG's brands include Australian Bitters, BITTERTALES, Drummerboy Spirits, Twisted Shaker, and more. IBG's most successful brand to date is Australian Bitters, which disrupted a 200-year-old market leader, giving the Company a market dominating position in several territories including a partnership in Australia with Coca-Cola Europacific Partners. Established in 2018, IBG's headquarters, distillery, innovation, and manufacturing facility are located in Sydney, Australia with a U.S. sales office is located in New Jersey. For more information visit: https://www.innovationbev.com/
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