Aldi to launch hot air brush that is over £37 cheaper than viral TikTok favourite
Looking to get a salon blowout from home? Then many beauty enthusiasts will recommend investing in a hot air brush.
Famed for their ability to deliver smooth, voluminous styles with minimal effort, there's no wonder why the styling tool still remains hot property with over a staggering 40million views on TikTok alone.
Now Aldi is joining the current hair craze trend by announcing that its very own Hot Air Brush is set to land in its middle aisle section very soon, and it will save over £37 compared to a bestseller on the market.
Arriving as part of its popular Specialbuys selection on Thursday, August 21, the supermarket's hair styler will come with a price-tag of just £12.99, making it one of the cheapest options on the market.
Before we get into Aldi's styling tool, it's worth noting that it is reminiscent of the TikTok-loved Revlon Salon One-Step Hair Dryer and Volumiser that is said to be so popular it has sold over two million units.
With the bestselling branded tool often costing £50 at many retailers on the high street, the budget grocer's own version will allow beauty fans join in on the trend with a decent saving of £37.01.
In fact, our own Fashion & Beauty Writer Rachel Williams got her hands on the viral brush back in 2023 and confirmed it was "a game-changer for people who struggle with hair styling."
Sharing how it helped her transform her flat hair with some extra volume, she said: "It is an ideal hair tool for those who are looking to save some time, while still achieving shiny hair with a bit of a boost without needing to spend money on a trip to the hairdressers."
As for Aldi's upcoming Hot Air Brush, it looks to be boasting a very similar large, round-barrel shape design that will help to lift the hair from the roots to create that enviable bounce.
Said to be suitable to use on wet and dry hair, alongside long and short styles, the Hot Air Brush will feature 360-degree airflow and a swivel cord, making it "the perfect fuss-free solution for flawless, wedding-day waves or sleek, photo-ready locks."
Similar to the Revlon brush, it also comes with large bristles that will glide through the hair, making it suitable for smoothing, detangling and giving extra volume all at the same time.
While we are sure that the Hot Air Brush will catch the eye of many hair enthusiasts, it's not the only styling tool that will be landing in stores next week.
Also arriving in the Specialbuys aisle on August 21 will be the returning Ionic Hairdryer for £12.99, with the styling tool becoming a bestseller among shoppers looking for a budget friendly option that will still protect their precious tresses.
Available in a choice of yellow, orange, black or white, the much-loved hairdryer comes complete with three heat settings and two speed settings to personalise the styling routine, while a cool shot helps to set styles in place.
To get a salon-quality finish from home, it will come complete with a concentrator and a diffuser attachment.
Aldi's Hot Air Brush and Ionic Hairdryer will land in stores from Thursday, August 21. However, as with all Specialbuys, shoppers need to act fast, as once they are gone, they are gone.
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