Rome lights up with 1,000 drones for the launch of BYD's new electric Dolphin Surf
The highlight of the show was a giant glowing outline of a car floating above the Eternal City, virtually passing through some of Rome's most iconic landmarks: the Colosseum, the equestrian statue of Marcus Aurelius on the Capitoline Hill and St Peter's Basilica. The words 'Join the green wave, BYD Dolphin Surf' followed, emphasising the sustainability goals of the fully electric model. The message 'Build your dreams' closed the show — the full phrase behind the BYD acronym.
The launch event at the Olympic Stadium attracted influencers and guests from entertainment, media and business circles. Among those hosting the evening were BYD vice president Stella Li and Alfredo Altavilla, special advisor for the European market. The show concluded the Dynamic Launch Event, a day-long showcase in which BYD introduced its new EV to the Italian capital. Already present in 29 countries, the company plans to expand into 12 more by the end of the year.
The Dolphin Surf targets a segment of consumers who might not typically consider buying an electric vehicle. Its competitive price — under €20,000 — is key to this strategy. The model also features a compact design ideal for city driving and fast-charging capability, reaching 80% battery in just 22 minutes from a 30% charge. With the Dolphin Surf, BYD is aiming to shake up both the European and global electric vehicle markets.
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A photo accompanying this announcement is available at
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A video accompanying this announcement is available at
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