TikTok murder highlights Pakistan's unease with women online
Since seeing thousands of comments justifying the recent murder of a teenage TikTok star in Pakistan, Sunaina Bukhari is considering abandoning her 88,000 followers.
"In my family, it wasn't an accepted profession at all, but I'd managed to convince them, and even ended up setting up my own business," she said.
Then last week, Sana Yousaf was shot dead outside her house in the capital Islamabad by a man whose advances she had repeatedly rejected, police said.
News of the murder led to an outpouring of comments under her final post — her 17th birthday celebration where she blew out the candles on a cake.
In between condolence messages, some blamed her for her own death: "You reap what you sow" or "it's deserved, she was tarnishing Islam".
Yousaf had racked up more than a million followers on social media, where she shared her favourite cafes, skincare products and traditional shalwar kameez outfits.
TikTok is wildly popular in Pakistan, in part because of its accessibility to a population with low literacy levels. On it, women have found both audience and income, rare in a country where fewer than a quarter of the women participate in the formal economy.
But as TikTok's views have surged, so have efforts to police the platform.
Pakistani telecommunications authorities have repeatedly blocked or threatened to block the app over what it calls "immoral behaviour", amid backlash against LGBTQ and sexual content.
TikTok has pledged to better moderate content and blocked millions of videos that do not meet its community guidelines as well as at the request of Pakistan authorities.
After Yousaf's murder, Bukhari, 28, said her family no longer backs her involvement in the industry.
"I'm the first influencer in my family, and maybe the last," she told AFP.
'Fear of being judged'
Only 30 per cent of women in Pakistan own a smartphone compared to twice as many men (58 per cent), the largest gap in the world, according to the Mobile Gender Gap Report of 2025.
"Friends and family often discourage them from using social media for fear of being judged," said a statement from the Digital Rights Foundation (DRF).
In southwestern Balochistan, where tribal law governs many rural areas, a man confessed to orchestrating the murder of his 14-year-old daughter earlier this year over TikTok videos that he said compromised her honour.
In October, police in Karachi, in the south, announced the arrest of a man who had killed four women relatives over "indecent" TikTok videos.
These murders each revive memories of Qandeel Baloch, dubbed Pakistan's Kim Kardashian and one of the country's first breakout social media stars whose videos shot her to fame.
After years in the spotlight, she was suffocated by her brother.
Violence against women is pervasive in Pakistan, according to the country's Human Rights Commission, and cases of women being attacked after rejecting men are not uncommon.
"This isn't one crazy man, this is a culture," said Kanwal Ahmed, who leads a closed Facebook group of 300,000 women to share advice.
"Every woman in Pakistan knows this fear. Whether she's on TikTok or has a private Instagram with 50 followers, men show up. In her DMs. In her comments. On her street," she wrote in a post.
In the fifth-most-populous country in the world, where 60 per cent of the population is under the age of 30, the director of digital rights organisation Bolo Bhi, Usama Khilji, says "many women don't post their profile picture, but a flower, an object, very rarely their face".
"The misogyny and the patriarchy that is prevalent in this society is reflected on the online spaces," he added.
A 22-year-old man was arrested over Yousaf's murder and is due to appear in court next week.
At a vigil in the capital last week, around 80 men and women gathered, holding placards that read "no means no".
"Social media has given us a voice, but the opposing voices are louder," said Hira, a young woman who joined the gathering.
The capital's police chief, Syed Ali Nasir Rizvi, used a press conference to send a "clear message" to the public.
"If our sisters or daughters want to become influencers, professionally or as amateurs, we must encourage them," he said.
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Gulf Today
11 hours ago
- Gulf Today
'This is a culture:' TikTok murder highlights Pakistan's unease with women online
Since seeing thousands of comments justifying the recent murder of a teenage TikTok star in Pakistan, Sunaina Bukhari is considering abandoning her 88,000 followers. "In my family, it wasn't an accepted profession at all, but I'd managed to convince them, and even ended up setting up my own business," she said. Then last week, Sana Yousuf was shot dead outside her house in the capital Islamabad by a man whose advances she had repeatedly rejected, police said. News of the murder led to an outpouring of comments under her final post — her 17th birthday celebration where she blew out the candles on a cake. In between condolence messages, some blamed her for her own death: "You reap what you sow" or "it's deserved, she was tarnishing Islam." Sana had racked up more than a million followers on social media, where she shared her favourite cafes, skincare products and traditional shalwar kameez outfits. TikTok is wildly popular in Pakistan, in part because of its accessibility to a population with low literacy levels. On it, women have found both audience and income, rare in a country where fewer than a quarter of the women participate in the formal economy. But as TikTok's views have surged, so have efforts to police the platform. Demonstrators holds placards and a poster of Sana Yousuf during a protest held to condemn violence against women after she was killed for rejecting a man's proposal in Islamabad. AFP Pakistani Telecommunications Authorities have repeatedly blocked or threatened to block the app over what it calls "immoral behaviour," amid backlash against sexual content. TikTok has pledged to better moderate content and blocked millions of videos that do not meet its community guidelines as well as at the request of Pakistani authorities. After Sana's murder, Bukhari, 28, said her family no longer backs her involvement in the industry. "I'm the first influencer in my family, and maybe the last," she told AFP. Only 30 per cent of women in Pakistan own a smartphone compared to twice as many men (58 per cent), the largest gap in the world, according to the Mobile Gender Gap Report of 2025. "Friends and family often discourage them from using social media for fear of being judged," said a statement from the Digital Rights Foundation (DRF). In southwestern Balochistan, where tribal law governs many rural areas, a man confessed to orchestrating the murder of his 14-year-old daughter earlier this year over TikTok videos that he said compromised her honour. In October, police in Karachi, in the south, announced the arrest of a man who had killed four women relatives over "indecent" TikTok videos. These murders each revive memories of Qandeel Baloch, dubbed Pakistan's Kim Kardashian and one of the country's first breakout social media stars whose videos shot her to fame. After years in the spotlight, she was suffocated by her brother. Violence against women is pervasive in Pakistan, according to the country's Human Rights Commission, and cases of women being attacked after rejecting men are not uncommon. "This isn't one crazy man, this is a culture," said Kanwal Ahmed, who leads a closed Facebook group of 300,000 women to share advice. "Every woman in Pakistan knows this fear. Whether she's on TikTok or has a private Instagram with 50 followers, men show up. In her DMs. In her comments. On her street," she wrote in a post. In the fifth-most-populous country in the world, where 60 per cent of the population is under the age of 30, the director of digital rights organisation Bolo Bhi, Usama Khilji, says "many women don't post their profile picture, but a flower, an object, very rarely their face." "The misogyny and the patriarchy that is prevalent in this society is reflected on the online spaces," he added. A 22-year-old man was arrested over Sana's murder and is due to appear in court next week. At a vigil in the capital last week, around 80 men and women gathered, holding placards that read "no means no." "Social media has given us a voice, but the opposing voices are louder," said Hira, a young woman who joined the gathering. The capital's police chief, Syed Ali Nasir Rizvi, used a press conference to send a "clear message" to the public. "If our sisters or daughters want to become influencers, professionally or as amateurs, we must encourage them," he said. Agence France-Presse Sana Yousaf was well-known for her social media activities, with nearly 800,000 followers on TikTok account and almost 500,000 on Instagram. Photo: Instagram
Khaleej Times
a day ago
- Khaleej Times
TikTok murder highlights Pakistan's unease with women online
Since seeing thousands of comments justifying the recent murder of a teenage TikTok star in Pakistan, Sunaina Bukhari is considering abandoning her 88,000 followers. "In my family, it wasn't an accepted profession at all, but I'd managed to convince them, and even ended up setting up my own business," she said. Then last week, Sana Yousaf was shot dead outside her house in the capital Islamabad by a man whose advances she had repeatedly rejected, police said. News of the murder led to an outpouring of comments under her final post — her 17th birthday celebration where she blew out the candles on a cake. In between condolence messages, some blamed her for her own death: "You reap what you sow" or "it's deserved, she was tarnishing Islam". Yousaf had racked up more than a million followers on social media, where she shared her favourite cafes, skincare products and traditional shalwar kameez outfits. TikTok is wildly popular in Pakistan, in part because of its accessibility to a population with low literacy levels. On it, women have found both audience and income, rare in a country where fewer than a quarter of the women participate in the formal economy. But as TikTok's views have surged, so have efforts to police the platform. Pakistani telecommunications authorities have repeatedly blocked or threatened to block the app over what it calls "immoral behaviour", amid backlash against LGBTQ and sexual content. TikTok has pledged to better moderate content and blocked millions of videos that do not meet its community guidelines as well as at the request of Pakistan authorities. After Yousaf's murder, Bukhari, 28, said her family no longer backs her involvement in the industry. "I'm the first influencer in my family, and maybe the last," she told AFP. 'Fear of being judged' Only 30 per cent of women in Pakistan own a smartphone compared to twice as many men (58 per cent), the largest gap in the world, according to the Mobile Gender Gap Report of 2025. "Friends and family often discourage them from using social media for fear of being judged," said a statement from the Digital Rights Foundation (DRF). In southwestern Balochistan, where tribal law governs many rural areas, a man confessed to orchestrating the murder of his 14-year-old daughter earlier this year over TikTok videos that he said compromised her honour. In October, police in Karachi, in the south, announced the arrest of a man who had killed four women relatives over "indecent" TikTok videos. These murders each revive memories of Qandeel Baloch, dubbed Pakistan's Kim Kardashian and one of the country's first breakout social media stars whose videos shot her to fame. After years in the spotlight, she was suffocated by her brother. Violence against women is pervasive in Pakistan, according to the country's Human Rights Commission, and cases of women being attacked after rejecting men are not uncommon. "This isn't one crazy man, this is a culture," said Kanwal Ahmed, who leads a closed Facebook group of 300,000 women to share advice. "Every woman in Pakistan knows this fear. Whether she's on TikTok or has a private Instagram with 50 followers, men show up. In her DMs. In her comments. On her street," she wrote in a post. In the fifth-most-populous country in the world, where 60 per cent of the population is under the age of 30, the director of digital rights organisation Bolo Bhi, Usama Khilji, says "many women don't post their profile picture, but a flower, an object, very rarely their face". "The misogyny and the patriarchy that is prevalent in this society is reflected on the online spaces," he added. A 22-year-old man was arrested over Yousaf's murder and is due to appear in court next week. At a vigil in the capital last week, around 80 men and women gathered, holding placards that read "no means no". "Social media has given us a voice, but the opposing voices are louder," said Hira, a young woman who joined the gathering. The capital's police chief, Syed Ali Nasir Rizvi, used a press conference to send a "clear message" to the public. "If our sisters or daughters want to become influencers, professionally or as amateurs, we must encourage them," he said.
The National
5 days ago
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France plans social media ban for children as UK mulls time limits
French President Emmanuel Macron has vowed to ban social media for under-15s in France and introduce age verification for websites selling knives, as leaders across Europe seek to impose restrictions to protect children from harmful content online. Speaking in the wake of the stabbing of a schoolteacher in Nogent by a 14-year old pupil on Tuesday, Mr Macron wrote on X: 'I'm banning social media for children under 15. Platforms have the ability to verify age. Let's do it." Mr Macron told France 2 that the country 'cannot wait' for the European Union to act on proposals to limit the amount of time teenagers spend online. He said that France could proceed alone 'in the coming months' if progress isn't made at the EU level. He also announced that age verification will soon be imposed in France on sites selling knives online, similar to measures that currently apply to pornographic sites. "A 15-year-old will no longer be able to buy a knife online. That means we're going to impose massive financial sanctions and bans," he said. In March, French police started random searches for knives and other weapons concealed in bags in and around schools. A new French law forcing pornography websites to impose age verification came into effect last week, prompting key websites to start blocking French users. Demand for private network services, which conceal the user's location, surged in response. French authorities are also attempting to force social media sites including X, Reddit, Bluesky and Mastodon to introduce age verification. It comes as the UK juggles a newly launched national skills drive for young people to be trained in AI, with attempts to limit social media and smartphone use to protect children from harmful online content. Technology secretary Peter Kyle said last week that the government was looking at restrictions, such as a two-hour social media cap and a 10pm curfew. Campaigners say that more pressure should be put on social media companies to remove harmful content that gets recommended to children. Elizabeth Clutton, a computer scientist and researcher at the University of Portsmouth, said the possible restrictions were 'fair' given the evidence of a mental health crisis in children being fuelled by social media use. It was still compatible younger generations learning to use AI systems, after Mr Starmer unveiled the new AI skills drive for young people at London Tech Week. 'You have to look at the impact that peer pressure has, which is a big driving force on the mental health problem that these kids are having,' she told The National during the Tech week conference. 'It will help parents as well. If you set it as a blanket rule, there's no peer pressure. The scientific evidence is it's harmful. I do think people need that framework of support when it comes to younger generations.'
