Jordanian food manufacturers to showcase products at Saudi Food Manufacturing expo in Riyadh
Organized for the second time by the Jordan Exporters Association, the kingdom's participation highlights efforts to boost national exports and explore new opportunities in one of the region's most dynamic sectors, JNA added.
The three-day event will feature more than 550 international brands, with national pavilions representing countries such as France, the Netherlands, the UK, Turkiye, India, Switzerland, Spain, Pakistan, Egypt, China and Italy.
JEA Chairman Ahmed Khudari said that Jordan's involvement in the exhibition is part of broader efforts to diversify export markets and keep pace with global advancements in food manufacturing technologies and innovations.
'This is a key opportunity for Jordanian companies to promote their products, forge international partnerships and explore new marketing avenues,' Khudari said in a statement on Saturday.
'The Saudi market is one of the most important destinations for Jordanian industrial exports, thanks to the strong bilateral relations and geographic proximity between the two kingdoms,' he added.
Khudari highlighted the significant progress made by the Jordanian industry in recent years, citing improvements in product quality and competitive pricing that have enabled exports to reach more than 150 markets globally.
He added that growing industrial exports play a pivotal role in driving economic development, attracting investment, generating employment and boosting the kingdom's foreign currency reserves.
Khudari also urged Jordanian food manufacturers to capitalize on the exhibition's expected high turnout of international exhibitors, brand owners, experts and traders.
The JEA's participation is supported through collaboration with the Jordan and Amman Chambers of Industry, as well as Export House, as part of a joint effort to strengthen Jordan's presence in strategic international markets and expand the global footprint of its food manufacturing sector.
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