Former X CEO Yaccarino takes helm at digital health company eMed
The online weight management company's digital platform provides at-home diagnostics, proctor-led screenings and physician-guided prescribing for patients with obesity and type 2 diabetes.
Yaccarino has virtually no experience in the health sector but brings more than a decade of advertising expertise. She led the modernization of NBCUniversal's ad business and built major brand partnerships at the Comcast-owned company.
In her first public statement following her appointment, Yaccarino said, "There is an opportunity to combine technology, lifestyle, and data in a new powerful way through the digital channels that impact consumers directly in ways that have never been done before."
At X, where she spent two years, Yaccarino was tasked with revitalizing the company's reputation among marketers who had fled the platform after its takeover by Musk.
She stepped down from her role at the social media site in July, in a surprise move just months after the platform was acquired by the billionaire's AI startup, xAI.
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