Shai Gilgeous-Alexander wins 2024-25 NBA Fashion award
Gilgeous-Alexander is now also recognized as a household name. When you're one of the faces of the NBA, that means you become a cultural icon beyond the court. Sure, three straight 30-plus point campaigns have ascended him into the top-three player conversation, but his off-court hobbies have also helped his "SGA" acronym be known by most.
The NBA announced on Sunday that Gilgeous-Alexander has won the award for Michelob ULTRA Style of the Year. The fan-voted social media award is given to the player with the best outfits. Considering the 27-year-old has always taken a liking to the fashion world, it shouldn't be a shock to see him win this honor.
The worlds of basketball and fashion have always intertwined. What NBA players wear for their pregame arrival and postgame interviews has regularly trended on social media. Considering Gilgeous-Alexander is a Converse ambassador, his unique outfits have always grabbed headlines. This is the same guy who had a contingency plan to drop a new colorway of his signature shoe after every playoff round.
The Oklahoma City Thunder went from an unknown small-market franchise to a title winner that's always talked about and broadcast on national television. That starts and stops with Gilgeous-Alexander's ascension into one of the NBA's best players.
Now, the awards have piled on as the rest of the world finally realizes how unstoppable of a player he is following an NBA championship.
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