Food and drink at 2025 Masters: Concession prices at Augusta still a huge bargain

USA Today

08-04-2025

Food and drink at 2025 Masters: Concession prices at Augusta still a huge bargain
It's hard to compile a list of everything that makes the Masters tournament special. But one thing that's bound to be at or near the top of everyone's list is the abundance of inexpensively priced food and drink selections.
It's a Masters tradition unlike at any other high-profile sporting event.
A trip to the Masters isn't complete without sampling one of the famous egg salad or pimento cheese sandwiches sold at concession stands throughout the grounds. And if the weather gets warm, a signature Georgia peach ice cream sandwich really hits the spot.
But how much will patrons have to pay this year to enjoy those culinary treats as they cheer on the competitors at the 2025 season's first major championship? Let's take a look.
Masters concession prices 2025
The traditional Augusta National staples will all cost the same as they did last year. In fact, the price of the egg salad and pimento cheese sandwiches hasn't gone up since 2002.
Egg Salad: $1.50
$1.50 Pimento Cheese: $1.50
$1.50 Masters Club: $3.00
$3.00 Pork Bar-B-Que: $3.00
$3.00 Georgia Peach Ice Cream Sandwich: $3.00
Beverages, too, remain the same as last year.
Soft drinks: $2.00
$2.00 Iced tea/bottled water: $2.00
$2.00 Beer/wine: $6.00
Augusta National also serves a special wheat ale called "Crow's Nest," which replaced Blue Moon ale in 2021 and also sells for $6.00.
What's new on the Masters menu in 2025?
While most everything sold at the Masters concession stands remains unchanged, there is one major addition.
Making its debut at this year's tournament: a savory tomato pie.
A Southern tradition, reimagined — the handheld Tomato Pie makes its limited debut at the 2025 Masters Tournament. #themasters pic.twitter.com/8mib0BxOkQ — The Masters (@TheMasters) April 1, 2025
The handheld turnover has been announced as a limited-time addition to the menu, so we'll have to see what kind of reception it gets from Augusta National patrons.
The tomato pie will sell for $3.00 as well.
Why is food so cheap at the Masters?
Every year fans in attendance share their favorite treats and rave about how the prices are a throwback to decades earlier. And they're right, it's all intentional.
'We believe that one of the reasons the Masters is popular with patrons of the game is because they can obtain good food and drink at reasonable prices,' former Augusta National chairman Clifford Roberts wrote in his 1976 book, 'The Story of Augusta National Golf Club.'