Rocking Future Career expo visits Sunward Park High
Now in its 24th year, this unique expo, founded by Kay Cheytanov, continues to change lives by helping school leavers explore diverse study and career paths.
Cheytanov, a former professional musician, started the initiative in 2001.
'I was performing in pubs and clubs and felt a shift coming. I wanted to sing with purpose. One day I heard a college advert on the radio and realised I could combine music with motivational talks and career guidance.'
What began as a 25-school tour with a band and four college partners has now grown into a national roadshow that reaches 240 schools and around 35 000 learners every year. The expo features 28 private tertiary institutions per school, offering qualifications in fields such as IT, business, agriculture, education, the arts, and more.
Learners at Sunward Park were treated to fun, engaging presentations, free merchandise, and opportunities to speak directly with representatives from colleges and universities.
The aim, says Cheytanov, is to motivate, educate and inspire, while removing barriers learners face when applying to public universities.
'Private institutions offer certified qualifications, often with international accreditation, and they're more accessible. They also connect learners with real-world experience and potential employers during their studies, which makes them work-ready.'
Sunward Park learner Tiesetso Malatji said the event was eye-opening. 'The expo was a great opportunity to interact with institutions and understand what's out there after school.'
To reach even more learners, especially in underserved areas, 3RC which is part of the Rocking Future Career launched Swiwel.com, a virtual career expo platform created during the pandemic.
It offers over 40 institutions, free career assessments, and a helpful AI assistant.
Every attending matric also receives a copy of the Future Guide Magazine, filled with valuable tips on mental health, online learning, and life after school.
Though in-person capacity is limited, Cheytanov encourages schools and parents to get involved.
'If your school isn't booked, ask your principal to contact us. We want to help as many learners as possible.'
Her message to learners is simple but powerful: 'Success doesn't follow a straight line. Stay curious, keep learning, and know there's always more than one path to your dreams.'
For more information, visit www.3rc.co.za or www.swiwel.com.
Also Read: Rocking Future career expo inspires Grade 12 learners at Woodlands International College
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