Extraco Events Center welcomes new president and CEO
Waco, TX (FOX 44) – The Extraco Events Center is welcoming its new president and CEO!
Wes Allison previously served as president and CEO for approximately 22 years. He now passes the torch to Dustin Coufal.
Growing up in Troy, Coufal said it's a dream come true for a small-town boy like him to become the president and CEO of a huge corporation.
'My history is a little more unique,' Coufal said. 'I was a cast scramble participant, also had the opportunity to serve in a capacity where I was able to evaluate the halls at the Heart of Texas Fair and Rodeo, and served as a sheep superintendent.'
Coufal has been a key figure at the Extraco Events Center. His promotion to general manager was part of a strategic reorganization in 2021 aimed at positioning the company for future growth. He says their goal is to continue on the foundation they have built.
'This is a really good ship that's doing a lot of great things with economic impact, over 70 million, over 350,000 in scholarships,' Coufal said. 'I'll be honest with you, we're going to continue on that and we're going to increase those numbers, and just make a bigger impact in Central Texas.'
Allison is moving on to work for the National Western Stock Show in Denver, Colorado. Upon passing the torch to his successor, he said Coufal will bring great success to the Extraco Events Center and be a true leader.
'The board did a great job of vetting him and making sure he was ready for the program,' Allison said. 'Really intensely for probably the last three to five years, we have been working together very closely to ensure that he was ready when this opportunity came on. I'm so excited for Dustin.'
Coufal is excited and grateful for this new honor and the start of a new era at the Events Center.
'It's truly an honor and a blessing to be able to step into the fall of Wes's legacy and lead such a great organization,' Coufal said. 'It means so much to the folks of Central Texas.'
Despite all the changes, the Center's mission remains the same – delivering quality entertainment and agricultural experiences to the community.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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