Shoppers are rushing to snap up summer dress that is scanning for just £7.20 at ASDA – but not everyone is convinced

The Sun

25-05-2025

WHILE the sun might have missed the memo this weekend, soon enough it will be time to crack out our summer wardrobes.
And for those needing to stock up you'll need to run rather than walk down to ASDA as shoppers scramble to get their hands on a must-have summer dress.
The Olive Cut Out Flower Long Sleeve Mini Babydoll Dress has now been reduced from £12 to just £8 and bargain hunters have worked out how to get even more money off.
Taking to the Facebook group Extreme Couponing and Bargains UK, one user wrote: 'Asda george online £8.00 or if you have the rewards thing you get extra 10% off so it's £7.20….BARGAIN!!'
The dress has amassed exclusively five star reviews from shoppers who have been quick to praise its quality and value for money.
'Very nice dress , very nice design and fabric,' wrote one.
Another added: 'I bought a month ago and so happy I did.'
If you do want to get your hands on the must-have dress you'll need to act fast as there are only limited sizes left.
However, it seems that not everyone is as taken with the dress.
Commenting on the Facebook post one wrote: 'Great if you want to look like a 1940s granny.'
While another added: 'Colour is little dull.'
We recently shared how Asda has launched its first-ever stand-alone George store, and it could be rolled out across the UK if it's a hit.
Kat Farmers new George at Asda Collection
The debut site opened on Saturday, May 10 in Leeds, taking over the old Asda Living at Crown Point Retail Park.
The slick new store is packed with head-turning fashion, stylish homeware, must-have toys and baby bits – plus a fresh café to fuel your spree.
There are 30 Asda Living stores across the UK, and bosses will decide later this year whether to roll out more George stores after another trial run.
Fashionistas can bag the Spring/Summer 2025 collection fronted by supermodel Yasmin Le Bon, plus new celeb collabs – including a chic kidswear range by Erica Davies and a sunshine-filled drop from Billie Faiers.
And it's not just the clothes getting a makeover – the whole experience is sleeker, quicker and easier, with speedy self-checkouts, faster queues and slick Click & Collect.
Shoppers will also be able to pop into the brand-new Kitchen café, where staffers are dishing up hot meals, cold bites and stone-baked pizzas.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
Liz Evans, Asda's Chief Commercial Officer for George and Retail, said: 'Our Asda Living stores have been a huge success – but as shopping habits change, we want to make it even easier for customers to enjoy quality, style and value with George at the heart of it."
The George label launched in 1989 when fashion guru George Davies teamed up with Asda to make the UK's first-ever supermarket clothing brand.
By 2004, it was the nation's biggest clothing retailer, and Asda launched its first Living store to expand into homeware.
Today, George is still going strong in 560 stores and pulling in 260 million visits a year to George.com.