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The Sun
25-05-2025
- Entertainment
- The Sun
Shoppers are rushing to snap up summer dress that is scanning for just £7.20 at ASDA – but not everyone is convinced
WHILE the sun might have missed the memo this weekend, soon enough it will be time to crack out our summer wardrobes. And for those needing to stock up you'll need to run rather than walk down to ASDA as shoppers scramble to get their hands on a must-have summer dress. The Olive Cut Out Flower Long Sleeve Mini Babydoll Dress has now been reduced from £12 to just £8 and bargain hunters have worked out how to get even more money off. Taking to the Facebook group Extreme Couponing and Bargains UK, one user wrote: 'Asda george online £8.00 or if you have the rewards thing you get extra 10% off so it's £7.20….BARGAIN!!' The dress has amassed exclusively five star reviews from shoppers who have been quick to praise its quality and value for money. 'Very nice dress , very nice design and fabric,' wrote one. Another added: 'I bought a month ago and so happy I did.' If you do want to get your hands on the must-have dress you'll need to act fast as there are only limited sizes left. However, it seems that not everyone is as taken with the dress. Commenting on the Facebook post one wrote: 'Great if you want to look like a 1940s granny.' While another added: 'Colour is little dull.' We recently shared how Asda has launched its first-ever stand-alone George store, and it could be rolled out across the UK if it's a hit. Kat Farmers new George at Asda Collection The debut site opened on Saturday, May 10 in Leeds, taking over the old Asda Living at Crown Point Retail Park. The slick new store is packed with head-turning fashion, stylish homeware, must-have toys and baby bits – plus a fresh café to fuel your spree. There are 30 Asda Living stores across the UK, and bosses will decide later this year whether to roll out more George stores after another trial run. Fashionistas can bag the Spring/Summer 2025 collection fronted by supermodel Yasmin Le Bon, plus new celeb collabs – including a chic kidswear range by Erica Davies and a sunshine-filled drop from Billie Faiers. And it's not just the clothes getting a makeover – the whole experience is sleeker, quicker and easier, with speedy self-checkouts, faster queues and slick Click & Collect. Shoppers will also be able to pop into the brand-new Kitchen café, where staffers are dishing up hot meals, cold bites and stone-baked pizzas. Is supermarket fashion the new high street? DEPUTY Fashion Editor Abby McHale weighs in: The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family. Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street. Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year. So what is it about supermarket fashion that is becoming so successful? Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative. A lot of the time they keep to classic pieces that they know will last the customer year after year. Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes. Liz Evans, Asda's Chief Commercial Officer for George and Retail, said: 'Our Asda Living stores have been a huge success – but as shopping habits change, we want to make it even easier for customers to enjoy quality, style and value with George at the heart of it." The George label launched in 1989 when fashion guru George Davies teamed up with Asda to make the UK's first-ever supermarket clothing brand. By 2004, it was the nation's biggest clothing retailer, and Asda launched its first Living store to expand into homeware. Today, George is still going strong in 560 stores and pulling in 260 million visits a year to


The Sun
09-05-2025
- Lifestyle
- The Sun
Asda to open first ever standalone George clothing store TOMORROW – is it near you?
SHOPPERS are in for a treat as a brand new high street fashion store opens its doors on Saturday - and it could be near you. Asda is launching its first-ever stand-alone George store, and it could be rolled out across the UK if it's a hit. 2 The debut site opens at 9am on Saturday, May 10 in Leeds, taking over the old Asda Living at Crown Point Retail Park – and it's had a full-blown glow-up. The slick new store is packed with head-turning fashion, stylish homeware, must-have toys and baby bits – plus a fresh café to fuel your spree. There are 30 Asda Living stores across the UK, and bosses will decide later this year whether to roll out more George store after another trial run. Fashionistas can bag the Spring/Summer 2025 collection fronted by supermodel Yasmin Le Bon, plus new celeb collabs – including a chic kidswear range by Erica Davies and a sunshine-filled drop from Billie Faiers. And it's not just the clothes getting a makeover – the whole experience is sleeker, quicker and easier, with speedy self-checkouts, faster queues and slick Click & Collect. Shoppers will also be able to pop into the brand-new Kitchen café, where staffers are dishing up hot meals, cold bites and stone-baked pizzas. Liz Evans, Asda's Chief Commercial Officer for George and Retail, said: 'Our Asda Living stores have been a huge success – but as shopping habits change, we want to make it even easier for customers to enjoy quality, style and value with George at the heart of it." The George label launched in 1989 when fashion guru George Davies teamed up with Asda to make the UK's first-ever supermarket clothing brand. By 2004, it was the nation's biggest clothing retailer, and Asda launched its first Living store to expand into homeware. Today, George is still going strong in 560 stores and pulling in 260 million visits a year to The new store also features a revamped George Home range – packed with dreamy interiors, garden goodies and lifestyle buys, including Stacey Solomon 's brand-new At Home range. It comes as Asda plans to open a wave of smaller Express stores in town centres from June to Christmas 2025, targeting busy urban shoppers. The bold move is part of Asda's fightback after sales slumped by five per cent in early 2023. Asda's market share has taken a hit, with discounters like Aldi and supermarket giants Tesco and Sainsbury's still dominating the battlefield. In other retail shake-ups, six Homebase stores will relaunch as The Range within days, following a rescue deal. The DIY chain collapsed into administration in November – but was partially saved by billionaire Chris Dawson, boss of The Range and Wilko. It's a rare win for the high street in what's shaping up to be another brutal year for big brands. With living costs climbing and online shopping booming, more retailers are struggling to stay afloat – and some landlords simply can't keep them going. How to save money at Asda It's worth signing up to the Asda Rewards scheme to save money at the supermarket. The loyalty scheme, which is free to join, lets you earn Cashpot points by completing "missions" like hitting spending targets or buying products in certain categories. You can also earn cashback by buying "star" products. If you're a regular shopper and often go for Asda's premium lines, it's worth taking on the "downshifting" challenge, too. This means going for budget lines instead, which could save you hundreds of pounds a year on your shopping. It's worth joining specific Facebook groups where shoppers flag bargain deals they've found online or in-store. Two worth checking are the Latest Deals Facebook Group and the Extreme Couponing and Bargains UK Facebook group. The Sun revealed earlier this year the best time to score deals at Asda is once in the morning and again in the evening. Look out for fresh produce like fruit and veg, often reduced to as low as 10p, especially during the morning reductions. Check the reduced shelf throughout the day as different times can offer varying discounts. How to bag a bargain SUN Savers Editor Lana Clements explains how to find a cut-price item and bag a bargain… Sign up to loyalty schemes of the brands that you regularly shop with. Big names regularly offer discounts or special lower prices for members, among other perks. Sales are when you can pick up a real steal. Retailers usually have periodic promotions that tie into payday at the end of the month or Bank Holiday weekends, so keep a lookout and shop when these deals are on. Sign up to mailing lists and you'll also be first to know of special offers. It can be worth following retailers on social media too. When buying online, always do a search for money off codes or vouchers that you can use and are just two sites that round up promotions by retailer. Scanner apps are useful to have on your phone. app has a scanner that you can use to compare prices on branded items when out shopping. Bargain hunters can also use B&M's scanner in the app to find discounts in-store before staff have marked them out. And always check if you can get cashback before paying which in effect means you'll get some of your money back or a discount on the item. 2