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Today in History - July 4: World's third richest man opens wrong door and disappears

Today in History - July 4: World's third richest man opens wrong door and disappears

9 News03-07-2025
1 of 13
Attribution: Supplied
The world's third richest man disappeared during a flight across the English channel on July 4, 1928.
This is the last photo ever taken of Belgian financier Alfred Loewenstein.
Midway through the flight on his private plane, Loewenstein got up to go to the bathroom.
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Overseas stars lure tourists Down Under in new push
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Overseas stars lure tourists Down Under in new push

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Advertisements featuring Chinese actor Yosh Yu, Ms Lawson and Japanese comedian Abareru-kun will air in their home countries, while Steve Irwin's son will become the face of the American campaign and wellness advocate Sara Tendulkar will star in ads broadcast in India. This $130 million push builds on Tourism Australia's Come and Say G'day campaign, which launched the lovable animated mascot Ruby the Roo. "Traditionally tourism campaigns have leveraged one famous face across every market but for our latest campaign Ruby will be joined by well-known talent from five different markets to showcase personal lasting memories of a holiday to Australia," Tourism Australia managing director Phillipa Harrison said. "These international stars combine with local talent ... to create bespoke invitations for five markets." 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The advertisements will go live in China from August 7 on TV and online. Australian celebrity Robert Irwin, English television cook Nigella Lawson and other international stars are tempting tourists to the land Down Under. Shots of these celebrities set against iconic Australian landscapes are part of the federal government's newest tourism push to attract travellers from five countries. Advertisements featuring Chinese actor Yosh Yu, Ms Lawson and Japanese comedian Abareru-kun will air in their home countries, while Steve Irwin's son will become the face of the American campaign and wellness advocate Sara Tendulkar will star in ads broadcast in India. This $130 million push builds on Tourism Australia's Come and Say G'day campaign, which launched the lovable animated mascot Ruby the Roo. 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Overseas stars lure tourists Down Under in new push
Overseas stars lure tourists Down Under in new push

West Australian

timea day ago

  • West Australian

Overseas stars lure tourists Down Under in new push

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