Influencer Teardowns Highlight Midea's Role In Global AC Supply Chain
BUSINESS
KUALA LUMPUR, June 6 (Bernama) -- Chinese company Midea, the world's largest producer of residential inverter air conditioners (ACs), has drawn attention to its self-developed inverter compressor following teardown reviews of ACs by influencers in Malaysia and Thailand, which have sparked widespread discussion.
Many viewers were surprised to discover that top Japanese brands like Panasonic and Daikin use Guangdong Meizhi Compressor Company (GMCC) compressors—a core component manufactured by Midea.
Malaysian tech DIYer Berani Buat disassembled units from both brands, uncovering the GMCC label and surprising viewers who expected Japanese-made core components, while Thai influencers including Daddy Tips, Lungchang, BT Beartai, and Extreme IT echoed similar findings, showcasing how the GMCC compressor plays a central role in cooling performance.
In a statement, Midea said these reviews challenge perceptions of brand origin and highlight its role not just as a supplier but as a global innovator in air conditioning, quietly powering ACs with cutting-edge compressor technology.
Often referred to as the 'heart' of an AC, the compressor is the most critical component in an air conditioning system, directly influencing cooling efficiency and energy consumption, whereby inverter technology optimises the compressor's speed according to room temperature fluctuations.
Midea's self-developed inverter compressor delivers up to 50 per cent energy savings over traditional models and 20 per cent over standard inverters, and its artificial intelligence algorithm analyses indoor temperatures to reduce fluctuations, boosting comfort and efficiency.
Furthermore, Midea's advanced compressor and inverter technology deliver strong cooling, quiet performance, and energy efficiency ideal for Southeast Asia's hot climate, as Midea ACs feature Prime Guard with seven key protections, designed for regional challenges.
The company's technological leadership has gained global recognition, serving over 400 million users in 200 countries. It has exported 8.3 million inverter ACs to Southeast Asia in 2022, hence contributing significantly to regional growth.
-- BERNAMA
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