
Eastside Golf opens first store at Detroit Metro
The big picture: From its humble start nearly a decade ago, Eastside Golf has ascended to an international brand, boasting partnerships with the PGA Tour, NBA, Nordstrom, Dick's Sporting Goods and others.
Zoom in: Eastside is selling sweatshirts, polos, bucket hats and other items adorned with the brand's Swingman logo inside the 300-square-foot DTW store near Gate 34 in the McNamara Terminal.
Hoodies retail online for up to $145 and polos cost up to $85.
Catch up quick: Co-founder Olajuwon Ajanaku created Eastside's logo about eight years ago while living in the since-rebranded Jeffersonian Apartments, while working in finance.
He felt unfulfilled in banking and applied to more than 50 golf-related jobs, but was rejected every time.
What they're saying: Those rejections helped shape the brand's logo — a Black man wearing a sweatshirt, jeans and a gold chain while swinging a golf club.
"I was tired of trying to fit into a mold. Why not come into the sport as I am," Ajanaku tells Axios Detroit.
Flashback: Ajanaku grew up in Atlanta (where the Eastside name originated) and played golf at Morehouse College with Flint native and Eastside co-founder Earl Cooper.
"To be able to open our first store in a city that has so much meaning for both Olajuwon and me feels like a full circle moment for our brand," Cooper said in a statement.
The company's other store is in Tokyo.
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