Nathalie Feyte has been appointed Chief Marketing, Sales & Revenue Officer at B&B Hotels
With twenty years' experience in key areas such as revenue management, fare strategy, e-commerce and digital marketing, Nathalie Feyte joins the company's Executive Committee.
She began her career with Air France/KLM, where she held positions of responsibility in various areas, including new aircraft management, network development and digital marketing.
She then contributed to the development of e-commerce and direct sales for Europcar Mobility Group, before taking on the role of Senior Vice President Revenue Management & Pricing from 2020 to 2025. In this role, she was instrumental in transforming the company and implementing strategic programs that generated significant sales growth.
This appointment is in line with B&B HOTELS' strategy to accompany its development in Western Europe and strengthen its expertise in strategic sectors, thus supporting the company's growth.
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