H&M Bets on AI to Upgrade Stores, Face Off Online Rivals
H&M HM.B 0.99%increase; green up pointing triangle is betting on upgrading a slimmed-down store network to regain ground lost to rivals that sell purely online, and hopes artificial intelligence will smooth out the integration of its digital operations with its physical footprint.
'Blurring the lines between digital and physical shopping and strengthening both channels is our key competitive advantage,' H&M Chief Digital Information Officer Ellen Svanstrom said in an interview. 'Although new players are emerging with different business models, we are sticking to our own.'
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