Media Prima Omnia champions affordable branding for SMEs
Omnia, which oversees integrated campaigns across Media Prima's wide media network, aims to bridge the branding gap for SMEs often overshadowed by larger corporations.
Big Tree Outdoor and Omnia Agency Solutions chief operating officer, Stephanie Wong, said the latest initiative is part of Omnia's broader goal to ensure local SMEs are not left behind in the branding race, especially in a landscape dominated by established players.
Speaking during a corporate visit by MM Media Marketing at Balai Berita today, she said many SMEs still see media exposure as costly and out of reach.
"We understand SMEs are the backbone of the economy. But a lot of them think media is something far away, something only big brands can afford," she said.
Wong said Omnia's SME packages go beyond traditional advertising to include digital content creation, brand positioning, and publicity support, which are affordable, accessible, and designed to help them grow.
She said the SME-focused initiative includes entry-level branding packages starting from as low as RM5,000.
"The package is not just traditional advertising but also digital, content creation, and even publicity through news coverage. Advertising today is not just about placing ads. It is about building a brand that consumers can trust.
"We guide SMEs on how to advertise, how to position their brand, and how to grow," she said, noting that Omnia has actively worked with SMEs from various sectors over the past four years.
Omnia also announced a collaboration with MM Media Marketing to further amplify the role of SMEs in driving Malaysia's economic growth.
"Through these efforts, we hope to see more emerging homegrown brands gain visibility and consumer trust and eventually grow into regional players," Stephanie added.
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