Infinix aims to be known as gaming-first brand, eyes tier 2, tier 3 cities: India CEO
With mobile gaming booming in India, smartphone makers are racing to capture a slice of the action. Among them is Transsion sub-brand Infinix, which is now positioning itself as a gaming-first company in a market crowded with performance-driven phones.
The company, which recently launched the GT 30 Pro in India, is now doubling down on its push to reach mobile gamers. 'We want to be known as the gaming-first brand,' Anish Kapoor, CEO of Infinix India, told Mint in a recent conversation.
Citing industry data, Kapoor estimates there are now close to 600 million gamers in India, and says the market is evolving rapidly. 'It's growing phenomenally well in India,' he said. 'We want to be part of that journey… we are looking at building up that community and giving that journey to people probably in tier 2, tier 3 as well. Wherein they see it as an aspiration to be an e-sport gamer as it is a recognized medal sport now.'
While many smartphone brands focus on raw specs to appeal to gamers, Kapoor said Infinix's approach is more holistic. 'They are talking about performance — we will bring you X chipset and that's the first thing, and that chipset is equal to gaming,' he said. 'If you look at the design language of the phone or anything else… our understanding of gaming is much different from what we have seen for these brands.'
Kapoor believes a gamer's identity extends beyond the hardware specs. 'I think people want to look like a gamer, they want to be identified as a gamer. It is not that they are just carrying a normal phone and they think it's a gaming phone,' he said. 'So we are trying to build in a personality as well when we look at the overall capability of the phone.'
With the new GT 30 Pro, Kapoor said Infinix wanted to take things further. The phone includes dedicated gaming triggers and improved haptics, features he claims are typically reserved for far more expensive phones. 'We are trying to bring a console-level experience,' he said. 'Putting gaming triggers in the phone and bringing it down to 26,000 or 27,000 rupees is not easy. You usually only see this in phones priced at 50,000 or higher.'
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Mint
6 hours ago
- Mint
Infinix aims to be known as gaming-first brand, eyes tier 2, tier 3 cities: India CEO
With mobile gaming booming in India, smartphone makers are racing to capture a slice of the action. Among them is Transsion sub-brand Infinix, which is now positioning itself as a gaming-first company in a market crowded with performance-driven phones. The company, which recently launched the GT 30 Pro in India, is now doubling down on its push to reach mobile gamers. 'We want to be known as the gaming-first brand,' Anish Kapoor, CEO of Infinix India, told Mint in a recent conversation. Citing industry data, Kapoor estimates there are now close to 600 million gamers in India, and says the market is evolving rapidly. 'It's growing phenomenally well in India,' he said. 'We want to be part of that journey… we are looking at building up that community and giving that journey to people probably in tier 2, tier 3 as well. Wherein they see it as an aspiration to be an e-sport gamer as it is a recognized medal sport now.' While many smartphone brands focus on raw specs to appeal to gamers, Kapoor said Infinix's approach is more holistic. 'They are talking about performance — we will bring you X chipset and that's the first thing, and that chipset is equal to gaming,' he said. 'If you look at the design language of the phone or anything else… our understanding of gaming is much different from what we have seen for these brands.' Kapoor believes a gamer's identity extends beyond the hardware specs. 'I think people want to look like a gamer, they want to be identified as a gamer. It is not that they are just carrying a normal phone and they think it's a gaming phone,' he said. 'So we are trying to build in a personality as well when we look at the overall capability of the phone.' With the new GT 30 Pro, Kapoor said Infinix wanted to take things further. The phone includes dedicated gaming triggers and improved haptics, features he claims are typically reserved for far more expensive phones. 'We are trying to bring a console-level experience,' he said. 'Putting gaming triggers in the phone and bringing it down to 26,000 or 27,000 rupees is not easy. You usually only see this in phones priced at 50,000 or higher.'
Time of India
7 hours ago
- Time of India
Actor Ram Kapoor buys Lamborghini Urus SE SUV worth Rs 4.57 crore: Details
Actor Ram Kapoor buys Lamborghini Urus SE. (Image: IG/ Actor Ram Kapoor has just brought home a brand-new Lamborghini Urus SE. The Urus SE, which arrived in India earlier in 2024, is priced at around Rs 4.57 crore, ex-showroom. The television and film personality was recently seen at a Lamborghini dealership, where he took delivery of the SUV. Social media lit up with photos and videos showing Kapoor smiling next to his new car. Here's a quick look at what's special about this ultra-luxurious SUV. The Urus SE replaced the Performante and S variants in the lineup and introduced electrification to the nameplate. Under the hood, it still packs the 4.0-litre twin-turbo V8 engine, which on its own delivers 620 hp and 800 Nm of torque. However, what makes the SE stand out is the integration of a plug-in hybrid system featuring a 25.9kWh lithium-ion battery. Together with the electric motor, the total system output jumps to a staggering 800 hp and 950 Nm. Lamborghini Huracan, Urus Epic drive: Celebrating the combustion engine | TOI Auto Capable of running up to 60km on pure electric power, the Urus SE also allows for an all-wheel-drive experience even in EV mode. The SUV can hit 130 kmph without the combustion engine kicking in and does the 0-100 kmph sprint in just 3.4 seconds. Top speed is rated at 312 kmph. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Buy Brass Idols - Handmade Brass Statues for Home & Gifting Luxeartisanship Buy Now Undo Visually, the Urus SE brings a few design updates over the standard model including refreshed LED matrix headlamps, new tail-light elements, and larger 23-inch alloy wheels. Inside, it gets a tech upgrade with a new 12.3-inch infotainment screen, revised air vent designs, and updated dashboard trims. This performance SUV joins Kapoor's already impressive collection that reportedly includes names like Porsche, Ferrari, and Mercedes-AMG. Discover everything about the automotive world at Times of India .
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16 hours ago
- Time of India
Ram Kapoor becomes first Indian to own ultra-luxurious car worth Rs 5.21 crore
Ram Kapoor has become the first Indian to own an ultra-luxurious hybrid SUV, priced at Rs 5.21 crore, adding to his already impressive car collection. Photos and videos circulating online show Kapoor taking delivery of the vehicle, featuring a striking Verde Gea paint finish and a sleek black interior with orange accents. Ram Kapoor has made headlines yet again—this time for becoming the first Indian to own the ultra-luxurious car. Priced at Rs 5.21 crore, the powerful hybrid SUV is the latest addition to his enviable collection of high-end cars. Check out the photos here: View this post on Instagram A post shared by Car Crazy India® (@ Several photos and videos of Ram taking the delivery of his new ride, which comes with a starting price of Rs 4.57 crore, are making the rounds on social media. In one viral clip, Ram can be seen talking to dealership staff, followed by him posing with his new vehicle and sitting in the driver's seat. The viral photos and videos reveal that the actor chose the striking Verde Gea paint finish for his luxury ride. The SUV's cabin features a sleek black interior with bold orange accents. In some of the pictures, the actor is also seen posing happily with his wife, Gautami Kapoor , adding a personal touch to the luxury moment. Ram Kapoor's car packs serious power under the hood. It's equipped with a 4.0-litre twin-turbocharged V8 engine that delivers 620 hp and 800 Nm of torque. Combined with a plug-in hybrid system featuring a 25.9 kWh lithium-ion battery and an 8-speed automatic gearbox, the total output jumps to an impressive 800 hp and 950 Nm—making it one of the most powerful and advanced SUVs on the road. In addition to his newly acquired luxury ride, Kapoor boasts an impressive fleet of luxury cars. Ram Kapoor is also grabbing attention for his dramatic physical transformation, having shed 55 kg over 18 months. His weight loss has sparked speculation online, with some wondering if he used popular drugs like Ozempic—though the actor hasn't addressed these rumours. On the professional front, he's gearing up for his next project, Mistry, the official Indian adaptation of the acclaimed American series Monk, where he'll step into the shoes of the quirky, brilliant detective.
