logo
From Soil Science to Skyline: The Engineer Behind Breakthroughs in Urban Foundations

From Soil Science to Skyline: The Engineer Behind Breakthroughs in Urban Foundations

Look up at the shimmering towers of modern megacities—New York, Dubai, Hong Kong—and it's easy to be captivated by the brilliance of steel and glass. But the true story of these engineering marvels begins far below the surface. Beneath every iconic skyline lies a deeper truth: the invisible world of soil, pressure, and innovation. And at the center of this world is Dr. Reza Zahedi—an engineer, entrepreneur, and global executive who is reshaping how cities rise.
In an era where urban resilience is no longer optional, Zahedi's pioneering work is redefining the science—and business—of foundations. His contributions are not just technical advancements; they are strategic frameworks transforming how cities grow, how risks are managed, and how innovation is commercialized at scale. Engineering from the Ground Up
For decades, foundation design relied heavily on conventional rules of thumb, historical assumptions, and reactive adjustments. Dr. Zahedi challenged this legacy approach with something fundamentally new: Adaptive Foundation Optimization (AFO). His system integrates high-resolution geotechnical data with real-time modeling, enabling engineers to anticipate, not just respond to, underground behavior.
Where past methods introduced risk, AFO injects precision. A notable example unfolded in Zurich's central district, where shifting clay subsoils threatened to derail a major infrastructure project. By implementing Zahedi's method, the team delivered on time and on budget—an increasingly rare outcome in high-density urban development.
"Every construction site hides a unique geological fingerprint," Zahedi explains. "Ignoring it is like building blindfolded."
The stakes are high: global studies show inadequate subsurface data can inflate urban project costs by 20% or more. Zahedi's framework turns this vulnerability into a strength—injecting confidence into high-stakes decision-making. From Innovation to Industry: Building a Business Around Foundations
What sets Dr. Zahedi apart is not just his scientific innovation—but his ability to bring it to market. He is the founder and CEO of Zahedi Company Inc., a U.S.-based real estate and engineering consultancy specializing in both advanced foundation systems and comprehensive real estate strategy and asset management. He also serves as Managing Director of Rock Asset GmbH, a German-based firm focused on infrastructure consulting and urban development.
Through this dual-entity structure, Zahedi has built a global platform that integrates science, real estate, and infrastructure delivery—bridging high-level analysis with commercial viability. His companies serve institutional clients, developers, municipalities, and investors across Europe, Asia, and North America.
"You can have the best solution in the world," he notes, "but unless it fits the realities of time, cost, and coordination, it won't see daylight." Executive Leadership Behind Innovation and Expansion
At the helm of Rock Asset GmbH and Zahedi Company Inc., Dr. Zahedi operates in a multinational executive capacity—overseeing teams across business functions ranging from geotechnical engineering to real estate advisory and portfolio management.
He leads strategic planning, project execution, and financial oversight while directing departments responsible for design implementation, risk assessment, and property operations. His executive scope includes international market expansion, contract negotiation, partnership development, and innovation strategy.
"Leadership today means seeing the whole landscape—technical, legal, financial, and social," Zahedi says. "It's about guiding the organization through complexity with clarity and intention."
Under his leadership, both firms have expanded their reach, entering new markets and managing multi-million-dollar infrastructure and real estate assets. Turning Risk into a Planning Asset
Today's urban developments face a labyrinth of hidden complications—aging infrastructure, seismic hazards, tight regulations, and limited space. Zahedi's response isn't to eliminate complexity—it's to organize it.
By championing integrated project teams that include engineers, economists, environmental scientists, legal advisors, and urban planners, he has created a new collaborative blueprint for resilient design. His philosophy transforms risk from a constraint into a catalyst.
"Risk isn't the enemy," he says. "It's the birthplace of better planning."
This approach is now influencing urban development models worldwide, as cities integrate cross-disciplinary insight into long-range infrastructure and property strategies. Strategic Stillness and Leadership in Motion
Zahedi's influence goes beyond software or soil. As a leader, he brings together interdisciplinary teams with a rare mix of calm resolve and forward momentum. His concept of strategic stillness—pausing deliberately before acting—has become a core principle in how he trains teams and mentors young engineers.
"Stillness isn't stagnation," he explains. "It's the space where meaningful innovation begins."
From technical staff to real estate analysts and project managers, Zahedi promotes a culture of clarity, intentionality, and shared purpose—across borders and industries. Foundations as a City's Soul
More than concrete and steel, Zahedi sees foundations as philosophical statements. "Every foundation laid beneath a city is a declaration about its values and priorities," he says.
His systems-thinking approach invites city planners, developers, and policymakers to treat infrastructure and property not as separate verticals, but as part of a living ecosystem. From climate resilience to affordability, Zahedi believes foundational decisions send ripples across generations.
In a world grappling with volatility and rapid growth, his call is clear: build cities that are integrated, adaptable, and deeply rooted in purpose. A Quiet Revolution Beneath Our Feet
In an industry often focused on what's visible above ground, Dr. Reza Zahedi's work is a reminder that true innovation often begins where no one looks. His methods are changing how cities think, how engineers lead, and how entrepreneurs transform science and real estate into lasting value.
"The cities best prepared for the future," he concludes, "will be those that build deep before they build high."
From labs in Germany to boardrooms in New York, Zahedi's quiet revolution is reshaping the urban experience—one invisible layer at a time.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

The Cersanit Mirage: Polish Tycoon's 'Exit' from Russia Is Likely An Elaborate Shell Game
The Cersanit Mirage: Polish Tycoon's 'Exit' from Russia Is Likely An Elaborate Shell Game

Int'l Business Times

time7 hours ago

  • Int'l Business Times

The Cersanit Mirage: Polish Tycoon's 'Exit' from Russia Is Likely An Elaborate Shell Game

Despite loud declarations of a principled withdrawal from Russia following its invasion of Ukraine, the richest Polish billionaire Michal Solowow continues to profit from the Russian subsidiary of his ceramic and sanitaryware empire, Cersanit. Multiple red flags indicate a carefully crafted illusion of departure, masking continued control through opaque Emirati entities. The Official Narrative: A Principled Exit In the wake of Russia's full-scale invasion of Ukraine in 2022, Poland's Cersanit Group, owned by Solowow's Falcon Capital via holding company Rovese S.A., announced its withdrawal from the Russian market. This aligned with Western corporate exodus narratives and ethical stances. By October 2022, the transfer of its key Russian assets – Syzran Ceramics (sanitaryware), the Fryanovo and Kuchino Ceramic Plants (tiles) and Cersanit Trade (trading house) – to a mysterious UAE-based company, Sangre International LTD, was reportedly complete. Rovese scrubbed all references to its Russian operations from its websites, presenting an image of clean severance. The Uncomfortable Reality: Business as Usual Under a New Veil However, the reality on the ground starkly contradicts this façade. Solowow invested around 250 million Euros into his Russian assets, and by the start of the war the Russian market accounted for 20% of Cersanit's business. Quite a lump to lose. Solowow's use of an obscure UAE entity as a buyer fits a disturbing pattern employed by some Western companies seeking the appearance of exit while maintaining de facto control and profit streams from Russia. In fact, Emirati shell companies have become a preferred vehicle for masking ongoing ownership of Russian assets. For example, this very year mining giant Glencore sold its 23,46% stake in the oil company Russneft to a UAE "no-name" entity. The scheme of sham disengagement has also come into the attention of Russian authorities leading in one of the cases to state confiscation of assets belonging to warehouse giant Raven Russia confiscated. A 2022 sale to Russian management by its British parent was ruled to be a façade concealing foreign ownership. Control allegedly remained with the UK founder through an Emirati company (Phoenix Property Group). Solovov's Sangre International LTD appears to be Cersanit's contribution to this growing list of convenient corporate veils. No verifiable information can be found about Sangre's activities, ownership, or other assets. This opacity is a hallmark of entities used for obfuscating true beneficial ownership. Another red flag for a nominal exit is brand and management continuity. The Russian operations continue unabated under the Cersanit brand. The official Russian website ( proudly displays the full Cersanit product range. The company's CEO Yuriy Kovtun kept his post under "new" ownership. His recent interview in a Russian business outlet states the company retained 100% of its management, and the business remains a powerhouse despite the usual difficulties associated with sanctions and western owners' withdrawal. Cersanit in Russia launches new products, expands production and teasers market novelties. It employs 1500 employees and is a top-3 ceramic tile producer in Russia with a market share of ~7%. Meanwhile, both Syzran Ceramics and Fryanovsky Ceramic Plant (owned by Cersanit) show alarming financial patterns under their new UAE-based owner. Despite steadily growing revenue and gross profit, both companies suddenly reported massive net losses after 2022, accompanied by rapidly shrinking equity. Syzran's equity plummeted from 10M Euro in 2022 to 1,2M Euro by the start of 2025, while Fryanovsky's debt surged from 20M Euro to 46M Euro. Crucially, both entities received loans denominated in Polish złoty from their UAE parent company – a highly unusual currency choice. This structure usually facilitates asset stripping: deliberate losses and inflated debt to affiliated creditors may precede a controlled bankruptcy. The złoty loans are seen as a key indicator of artificial financial distress masking fund diversion. The Hypocrisy: Profiting from Business in Russia While Cashing Loans from EBRD The most egregious aspect of this deception involves the European Bank for Reconstruction and Development (EBRD). In 2023, the EBRD granted Cersanit SA a €42 million loan. The stated purpose? To support the group's Polish and Ukrainian entities, specifically citing the impact of the war and the company's strategic decision to dispose of Russian assets. This narrative, eagerly presented by Cersanit to secure vital EBRD funding, rings hollow with the abundance of evidence that the "disposal" was a sham. Moreover, Solowow and Cersanit essentially secured European public development funds – earmarked for supporting Ukraine and mitigating war impacts – based on a demonstrably false premise of having exited Russia. Thus, available evidence indicates significant operational continuity within Cersanit's former Russian assets under the new UAE-based ownership. The combination of brand retention, management stability, opaque corporate structures, atypical financial metrics including złoty-denominated debt, and the context of the EBRD loan warrants careful scrutiny by stakeholders and financial institutions. These factors merit thorough due diligence regarding the effective nature of the divestiture and ongoing control.

US tariffs may ruin Christmas for German gingerbread factory – DW – 08/20/2025
US tariffs may ruin Christmas for German gingerbread factory – DW – 08/20/2025

DW

time10 hours ago

  • DW

US tariffs may ruin Christmas for German gingerbread factory – DW – 08/20/2025

German gingerbread is baked in summer to be ready for the holiday season. This year, US tariffs could hit Christmas cookie profits. Lambertz Chocolate Factory in Aachen, Germany, produces millions of festive treats like gingerbread and chocolate-covered cookies, even during Europe's summer heat waves. With €100 million worth of goods ready to ship, 25% of production is exported, contributing to Germany's strong global sweets trade. However, rising ingredient and energy costs and new 15% US tariffs on EU imports threaten Lambertz's profitability. Owner Hermann Bühlbecker faces uncertainty over who will absorb these added costs, as shipments already en route to the US lack tariff clauses in their contracts. This video summary was created by AI from the original DW script. It was edited by a journalist before publication.

Everything that changes in Germany in September
Everything that changes in Germany in September

Local Germany

time12 hours ago

  • Local Germany

Everything that changes in Germany in September

Bundestag meets again Summer break comes to an end for Germany's parliamentarians in September, with the Bundestag set to meet again on September 10th. According to the agenda, Defence Minister Boris Pistorius (SPD) and Health Minister Nina Warken (CDU) will take questions from the deputies in the first session. Data protection rules for personal devices updated Users of networked devices such as smart TVs, robot vacuum cleaners, refrigerators, e-bikes, fitness trackers or cars can expect to get a bit more control over their data in September. From September 12th, manufacturers will have to disclose what information they collect – and how it can be accessed. This change is brought by the EU Data Act, or Data Protection Act, which came into force at the beginning of 2024, and is intended to make it easier for consumers to view their device data and share it with other services if necessary. The hope is that customers being able to share their device's data with customer service or repair services could make repairs easier or cheaper. Cashless payment spreads further at the Oktoberfest Festival-goers raise their beers at Munich's Oktoberfest. At Oktoberfest, beer is drunk in 'Massen', rather than in 'Maße'. Photo: picture alliance/dpa | Sven Hoppe Munich's 190th Oktoberfest (also called Wiesn in German, for the Theresienwiese where it's held) begins on September 20th this year and comes to an end on October 5th. It's often called the largest folk festival in the world - attracting millions of visitors each year. This year's Oktoberfest brings a significant step towards the end of an era – or the beginning of a new one – as one of the fest's large beer tents is set to only accept electronic payments this year. The "Münchner Stubn" is making a complete switch and will not accept bank notes or coins as payment for beer and chicken. However, city officials emphasise that cash is still the most common means of payment at Oktoberfest for now. ATMs are available on site, but it's also advisable to use one ahead of arriving there to avoid the potential queue. Another update at the fest this year: on weekends and public holidays, the tent owners may reserve an additional 10 percent of the seats for locals from 3pm onwards. Beer prices at the festival are also creeping upward again this year. A litre Maßkrug of Munich's finest is set to cost between €14.50 and €15.80. READ ALSO: Major German beer brands announce price increases Advertisement Social welfare commission starts According to German Labour Minister Bärbel Bas (SPD), a federal commission on welfare reform is to begin its work in September. Bas had announced the commission's start in her "Summer Interview" with ARD . The commission is tasked with developing recommendations on how social benefits can be merged and simplified. It is also to examine a more uniform income could look like i.e. how much would welfare recipients get in one monthly payment as opposed to receiving unemployment and potentially a number of other benefits separately. In recent weeks key conservative leaders have taken aim at Bürgergeld and other benefits, amid reports that the federal government will need to close a massive budget gap in the coming years as pension costs continue to rise. READ ALSO: Is Germany headed for a period of austerity? Results from the commission's examination are expected to be presented this year. Deutsche Bahn to get a new boss and a new strategy By September 22nd, Transport Minister Patrick Schnieder (CDU) wants to clarify who will be Deutsche Bahn's next CEO, as the current railway boss Richard Lutz steps down. Reportedly Schnieder also wants to announce his strategy is to lead Deutsche Bahn out of crisis on the same day. Deutsche Bahn is a state-owned enterprise, which is why the federal government manages contracts with the company's CEOs and also defines the company's big-picture strategy. Advertisement Lutz's contract had been terminated prematurely by two years, because he has so far failed to relieve the national railway operator of multiple crises , including ongoing poor punctuality and low customer satisfaction. Autumn leaves fall from the trees next to a canal in Dortmund. Photo: Ina FASSBENDER / AFP The autumnal equinox marks the changing of the seasons Officially, the autumnal equinox occurs on September 22nd this year. On this date the length of daylight and night-time hours are exactly the same, and it marks the beginning of the Autumn season in the northern hemisphere. The German word Äquinoktium, coming from the Latin root is used to describe this day, as is the more Germanic term Herbst-Tagundnachtgleiche - which translates quite poetically to "Autumn-day-and-night-same". Traditionally, this changing of the seasons also marked as a time for harvesting crops and preparing for the dark and cold season to come. In Germany the season has long been a time for harvest festivals, some of which evolved into the seasonal folk festivals that continue on to this day, including Oktoberfest. Depending where you go around this time, you can also find festivals centred on different seasonal crops or traditions, like wine fests or apple fests. READ ALSO: 10 ways to enjoy autumn like a true German Spotify prices increase in Germany From September, customers of the music streaming market leader will see their monthly subscription prices increased. The Sweden-based company had recently announced that customers across Europe, Asia, Latin America and Africa, among others, are to be affected by the price increase. In Germany, the subscription is particularly expensive. For new customers, the higher prices apply immediately, while existing customers have three months to agree to the change. Advertisement New subscription prices are already visible on Spotify's German website. Individual premium plans are set to cost €12.99 per month, up from the previous €10.99, while premium family plans will see the biggest jump - up to €21.99 monthly. Federweißer season begins Containing both sugar and alcohol, 'Federweißer' is relatively high in energy. Photo: picture alliance/dpa/ | DWI Federweißer, a uniquely European alcoholic drink made of fermented freshly pressed grape juice, known as must, is typically served in parts of Germany by the beginning of September. It's particularly popular in Rhineland-Palatinate, Baden-Württemberg and the Rheingau in Hesse, but you may also find it on the menu elsewhere, particularly at seasonal events and festivals. It is drunk throughout the autumn. The beverage ranges in flavour between something close to grape juice and finished wine, and its alcohol content ranges from around four to 11 percent. In appearance it often looks a bit more cloudy than wine - a bit like an unfiltered glass of cider. Federweißer continues to ferment in the bottle, so each bottle can taste different and may have a different strength.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store