Enchanteur's new ad celebrates the fragrance of bold femininity

Time of India

a day ago

HighlightsEnchanteur, a French-inspired fragrance brand from Wipro Yardley, has launched a new campaign for its perfumed body lotion, featuring a narrative of quiet strength and elegant resolve, created by the media-fluid agency Aha. The campaign showcases a woman who confidently steps into an MMA training arena, challenging stereotypes about female strength, culminating in her victory, symbolizing the enduring presence of the fragrance. The production involved a diverse global team, including a French director and a Canadian assistant director, and was filmed in Bangkok, emphasizing intentional storytelling that resonates emotionally and culturally.
Enchanteur, the French-inspired fragrance from the house of
Wipro Yardley
has launched a new campaign for its
perfumed body lotion
, created by Aha, a media-fluid, business-first creative agency based in India and Dubai.
The film tells a story of quiet strength and elegant resolve, qualities that define both the product and the woman it's made for.
The story begins in an elevator. A woman dressed in soft pink enters, calm and composed, her fragrance gently filling the space. Beside her stands a man, sensing her presence without a word. As the doors open, she walks out, leaving behind a scarf, a quiet trace of who she is.
Moments later, the scene shifts to an
MMA training
studio. The man is now in the arena, immersed in a high-adrenaline sparring session. He effortlessly takes down his opponent. The coach asks, 'Anyone else?' The woman steps forward. 'Me,' she says.
The man glances at her, momentarily taken aback, not out of disrespect, but shaped by a familiar hesitation. It's a look that reflects how strength in women is often met with surprise, a quiet echo of the stereotypes still embedded in everyday moments.
What follows is a sequence of strength and fluidity. She moves with precision, her energy focused and effortless. There's no hesitation, no need to prove anything.
And then, in a final moment of clarity and control, she outmaneuvers her opponent and wins the bout. Her presence speaks louder than any celebration could.
Throughout the choreography, a flowing scarf appears again, mirroring the way her fragrance moves with her. It's not just a detail. It's a reminder that her confidence lingers, long after she's left the room.
'With this campaign, we set out to create more than just a visual narrative. We wanted to build a character and a world that felt emotionally grounded and culturally resonant. The fragrance became our metaphor for presence. From scripting to set design to choreography, every frame was engineered to hold emotion, not just aesthetics. That is the kind of storytelling we believe in at Aha. It is intentional, human, and built to endure,' said Sushobhan Chowdhury, founder and creative strategist, Aha
The campaign launched during Eid, introducing a new perfumed body lotion formulated for hot summer months.
To realise the story, Aha auditioned over 40 women before casting the Italian-Brazilian lead who trained in MMA choreography to bring both physical authenticity and elegance to the screen.
The production brought together a global team: a French director, Canadian assistant director, Bangkok-based director of photography and a cast from across Europe and the Middle East. Shot in Bangkok, the film's setting, a raw, open studio, allowed for every movement to take visual focus.
The campaign is now live across television, streaming platforms, digital media, cinema halls and outdoor screens in the GCC.
This campaign marks a confident new chapter for Enchanteur, celebrating presence, fragrance and the kind of power that makes an impression without ever raising its voice, the brand stated in a press note.
Watch the video here: