Beer consumption in Belgium continues to decline

Euronews

10 hours ago

Belgium counts 400 breweries and produces more than 1,600 types of beers, and yet its beer consumption continues to decline.
According to an annual report by the Belgian Brewers association, the country's beer consumption fell by 2.1% in 2024, although the declinde was not as steep as the 6% decrease in 2023.
The drop is part of an ongoing downward trend, with consumption in the country falling by almost 20% in the last 10 years.
The association cites "persistent pressure on purchasing power, reduced competitiveness, high costs and an unstable geopolitical context," as the reason for the decreased consumption.
They also noted a change in drinking habits, and growing health concerns.
"Belgians are drinking less alcohol overall, and so, less beer."
But it is not just Belgium, European brewers have been grappling with the long-term decline as the European Union has experienced a decline in demand for alcoholic beers, a Eurostat report reveals.
Instead, non-alcoholic beverages are becoming increasingly more popular.
"Five years ago, there was just one non-alcoholic beer, now there are six," bar owner Waldo Marlier told local media when speaking about his own stock.
Non-alcoholic drinks have also seen a rapid rise in the UK, including popular trends such a Dry January which consists of staying sober for the month. It was estimated that 15.5 million people took part in it in the UK in 2025.
Younger generations, increasingly aware of the harmful impact of alcohol on both physical and mental health, are changing the heavy drinking installed by previous generations.
A recent survey published in The Times revealed that almost half of 18- to 34-year-olds have stopped drinking alcohol altogether. Similarly, a 2024 YouGov study found that 44 percent of British people aged 18 to 24 now prefer low or non-alcoholic alternatives.
For many, non-alcoholic options provide a way to moderate consumption, feel included, and maintain better self-control during nights out.
Recent socio-economic events, such as the COVID-19 pandemic and the ongoing cost of living crisis, have reshaped our relationship with alcohol, encouraging people to reconsider its financial and personal costs.
The number of newborns in Japan is decreasing faster than projected, with the number of annual births falling to another record low last year, according to new government data.
The Health Ministry said 686,061 babies were born in Japan in 2024, down 5.7 per cent from the previous year and the first time the number of newborns fell below 700,000 since records began in 1899.
It's the 16th straight year of decline, and about one-quarter of the peak of 2.7 million births in 1949, during the postwar baby boom.
The data in a country of rapidly ageing and shrinking population adds to concern about the sustainability of the economy and national security at a time it seeks to increase defense spending.
Japan's Prime Minister Shigeru Ishiba has described the situation as "a silent emergency".
He has promised to promote a more flexible working environment and other measures that would help married couples to balance work and parenting, especially in rural areas where family values tend to be more conservative and harder on women.
Japan is one of a number of east Asian countries grappling with falling birth rates and an ageing population. South Korea and China, for example, have fought for years to encourage families to have more children.
And on Wednesday, Vietnam scrapped decades-old laws limiting families to two children in an effort to stem falling birth rates.
The Health Ministry's latest data showed that Japan's fertility rate – the average number of babies a woman is expected to have in her lifetime – also fell to a new low of 1.15 in 2024, from 1.2 a year earlier.
The number of marriages was slightly up, to 485,063 couples, but the downturn since the 1970s remains unchanged.
Experts say the government's measures have not addressed a growing number of young people reluctant to marry, largely focusing on already married couples.
The younger generation is increasingly reluctant to marry or have children due to bleak job prospects, a high cost of living, and a gender-biased corporate culture that adds extra burdens for women and working mothers, experts say.
A growing number of women also cite pressure to take their husband's surname as a reason for their reluctance to marry. Under Japanese law, couples must choose a single surname to marry.
Japan's population of about 124 million people is projected to fall to 87 million by 2070, with 40 per cent of the population over 65.