Liverpool arrives in HK with star-studded squad for Asia Tour
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South China Morning Post
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Juventus link will see Kowloon City send talented Hong Kong footballers to Italy
Innovative football club Kowloon City have enlisted expertise from Italian giants Juventus in their bid to develop Hong Kong talent capable of shining in Europe's big leagues. The district club, who were promoted to the local Premier League last season, are entering the second year of a five-year plan that Andrew Mak Yung-pan, the vice-chairman, wants to conclude with 'the Kowloon City brand as an established name in the Hong Kong sports industry'. Along with aiming to be 'a conveyor belt' for the Hong Kong senior team, Mak said, the club had adopted a 'counterintuitive' policy of signing young players 'not with the prime objective of them playing for us'. As part of a technical partnership with Juventus Academy Hong Kong, which is launching this month, three coaches are relocating from Italy to help oversee the club's under-14, under-16 and under-18 teams. Mak underlined that the Juventus academy was not a franchising model and that every decision had to be approved in Turin, while the two-time European champions' Asian headquarters was in Hong Kong. 'We hope that by establishing a platform we can send players abroad as early as possible, but it has to be somewhere tailor-made for their characteristics,' Mak said.
South China Morning Post
an hour ago
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Don't mistake Korean culture's soft power for an actual strategy
When Bong Joon-ho's Parasite made history at the Oscars in 2020, the global media fixated on one question: how did a Korean-language social satire manage to resonate so powerfully across the world? What is it about Korean pop culture that so effectively captures the imagination of people around the world? Part of the answer lies in South Korea's uncanny knack for synthesis. Korean creators have long absorbed the cultural grammar of global trends and reassembled them into stories that feel both uniquely Korean and universally relatable. The self-reflexivity of American cinema, the idol system of J-pop, the aesthetics of French cinematography – all these influences swirl inside Korea's cultural Petri dish. But rather than copying them, Korea retools and repackages them with cutting-edge polish and a distinctly Korean sensibility. The result? K-pop concerts in Saudi Arabia, K-dramas topping Netflix charts in Latin America, KPop Demon Hunters energising global Gen Z audiences and Korean beauty trends redefining consumer expectations from Berlin to Bangkok. What was once a niche fascination for East Asia aficionados has now become a global cultural currency. According to the Korea Foundation, Korean cultural content exports surpassed US$13 billion in 2022, with ripple effects for fashion, food, tech and tourism.
South China Morning Post
11 hours ago
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Double Olympic champion Viktor Axelsen set to chase record Hong Kong Open jackpot
Organisers of the Li-Ning Hong Kong Open have staged a coup by persuading double badminton Olympic champion Viktor Axelsen to defend his title when the tournament returns next month. Advertisement In his first competition after claiming his second straight Olympic gold in Paris last summer, Dane Axelsen broke his Hong Kong duck by beating China's Lei Lanxi in a one-sided final. For this year's event, set for Hong Kong Coliseum from September 9 to 14, Axelsen will be joined in a loaded men's draw by China's world No 1, Shi Yuqi. The dramatic thunderstorms on Tuesday washed out a planned press conference, but not the enthusiasm of organisers, who anticipated the six-day event sparking a 'new wave of sporting excitement in Hong Kong'. The Hong Kong men's charge will be led by world No 13 and 2019 champion Lee Cheuk-yiu, along with Angus Ng Ka-long, who became the first home winner in 2016, and Jason Gunawan, a quarter-finalist last year. Hong Kong's Happy Lo in action at the 2024 Olympics in Paris. Photo: AFP Hong Kong could be the stage for Dubai-based Axelsen's return to action after he had surgery in April to cure long-standing back problems.
